Consigue enlaces de calidad
(con la ayuda de LinkAssistant)

¿Cómo hacerlo?: Revisa las técnicas más frecuentes. Dale un vistazo a las opciones disponibles y elige aquellas que resulten más convenientes para tu nicho (pincha en cada opción para ver una descripción). Si ninguna de ellas se adapta a lo que necesitas, no te preocupes, puedes crear tus propios métodos de prospección en el siguiente paso.

• Guest posting
  Writing posts or expert articles for someone else's blog is common practice. If the blog is an authoritative resource, a link to your website included in the post can be of big SEO value. However, mind that large-scale guest blogging is officially outlawed by Google. This does not mean you cannot guest blog at all; but as a rule of thumb, it's recommended that guest posts should only be published on relevant sites. Avoid guest blogging networks and websites created purely for posting articles. Detecting such sites may be tricky; here are the common qualities you can recognize them by:
  
  

  • The site uses a standard or free design template;
  • Articles and posts are not centered around any particular topic;
  • There are no signs of user engagement (no comments or social shares);
  • There are no real author bios;
  • There are no contact details.
• Reviews
  Most probably, there are hundreds of posts online written about things related to your business. Quite often, a review of your product, company, or service is a win-win. The blogger gets an idea for a new post that might be useful to the blog readers, and you get quality links (as well as exposure and additional traffic). Besides, other bloggers will see the review, and some of them may want to write about your business, too. Once you've found bloggers that are willing to write about you, make sure you collaborate with them: send in a clear explanation of what you do and how you do it, help with visuals and design (logo, pictures, etc.), and provide product samples if needed.
  
  

  Bloggers often publish comparison reviews. A comparison that you feel could include your product or service can be a good spot for a link. You can also look for outdated reviews of products or services that are similar to yours. These can be great places for backlinks: the page's author may be willing to update the copy with a description of your product and a link to your site.

• Commenting
  Industry blog posts and news articles can often offer opportunities to raise brand awareness by jumping in to the comments to share your content or information about your products/services. However, make sure you are careful enough not to look spammy; remember that your comments should look natural and bring some value to the table rather than shamelessly advertise your brand.
• Giveaways
  Giveaways can be great for brand exposure and link building. Almost in any industry, there are popular blogs and resources that run competitions and giveaways to boost user engagement and get some extra traffic. Offering your product or service in a giveaway is a win-win – the platform organizing the giveaway gets something to offer, and you get brand exposure and links from a reputable source.
• Forums
  Topical forums can be great spots for links and raising brand awareness. Like with commenting, it's important to keep your posts on forums natural looking and bring value to the table instead of purely promoting your product and stuffing your posts with links.
• Links Pages
  A lot of sites have useful resources pages. If you choose this technique, make sure to avoid link directories created purely for link exchange. You can easily spot such pages: typically, they're full of all kinds of links that are not related to a single topic, and can often include hundreds of links. Look for non-spammy links pages that only include resources on a certain topic.
• Yellow pages, business directories, etc
  This method is more applicable to brick-and-mortar businesses — make sure you don't miss out on this opportunity if you are one. Find local business directories, chamber of commerce listings, and business association websites: these are good places to have links from. As a tangible bonus, these links will bring you some extra traffic, too!
• Topical Blogs
  One of the most effective strategies is finding industry blogs that cover topics related to your business, and reaching out to them asking to feature your product or service in their posts. You can either find some of their existing posts where you believe a mention of your product could be included, or suggest mentioning it in a future post. Mind that such opportunities can be paid or imply that you offer something in return to the blogger, just like with giveaways.
  
  This method also lets build relationships with authors that can grow into lasting partnerships.
• Competitor Backlinks
  Uncovering the link profiles of your top ranking competitors is perhaps one of the most effective link building tactics. Looking at a successful competitor's links lets you easily spot hundreds of potential link opportunities of all kinds – reviews, blog posts, forum threads, and what not.

¿Cómo hacerlo?: 1. Ejecuta la búsqueda en LinkAssistant. Create un proyecto para tu sitio web en LinkAssistant, pincha en , selecciona tu método y pincha en Siguiente.

En el siguiente paso introduce las Keywords que deseas posicionar y qué motor quieres utilizar para tu búsqueda. Utiliza Keywords relacionadas con tu nicho, producto o sector industrial, tanto genéricas como long-tail, incluso las marcas de tus competidores. También puedes generar ideas para estas keywords desde el planificador de palabras clave, pinchando en el botón Obtener sugerencia de palabras clave.

Más abajo en este diálogo elige el motor de búsqueda que desees utilizar y pincha en Siguiente.

Espera un poco mientras LinkAssistant localiza tus prospectos y recopila sus emails de contacto. Cuando se haya completado la búsqueda, elige los prospectos que desees añadir a tu proyecto (puedes seleccionarlos todos para comenzar) y pincha en Finalizar.

2. Comprueba el valor de tus enlaces potenciales. Cambia a la pestaña Ranking Factors para comprobar la reputación de tus prospectos, pincha , y selecciona Actualizar factores de posicionamiento. Elige aquellos que desees usar para determinar la calidad de los enlaces potenciales (como Moz's PA/DA, Alexa rank, edad del dominio, señales sociales, etc.) y pincha en Siguiente.

Analiza los datos recopilados, elige a los mejores prospectos, y elimina los que no te interesen pinchando con el botón derecho y seleccionando "Eliminar enlace a un socio".

¿Cómo hacerlo?: 1. Personaliza tus plantillas de email. En Preferencias > Gestión de correo > Plantillas de correo encontrarás plantillas pre-diseñadas que puedes personalizar a tu gusto. Elige la que más se adapte a tus necesidades y (por ejemplo Solicitud de entrada como invitado) y pincha en y añade detalles acerca de ti y de tu sitio web para hacerla más personal. También puedes crear tus plantillas desde cero, pinchando en .

2. Envía tus emails. Selecciona los prospectos que desees contactar (asegúrate de seleccionar aquellos que pertenezcan al mismo grupo), pincha en , selecciona la plantilla que deseas mandar a este grupo y pincha en OK.

¿Cómo hacerlo?: Comprueba tus enlaces. Para verificar los enlaces que has conseguido, selecciónalos en LinkAssistant, pincha en , elige Analizar solamente la página actual, y pincha en Siguiente.

Cuando se complete la verificación, pincha con el botón derecho en cualquier cabecera de columna, añade la columna Verificación superada a tu área de trabajo, y pincha en OK.

Examina el estado de verificación en la columna que acabas de añadir, y fíjate en los enlaces que tengan el estado No (Vinculo perdido), sean Nofollow, o tengan un texto ancla incorrecto. Si es necesario tomar alguna acción, puedes contactar con las páginas que te enlazan directamente desde LinkAssistant (seleccionado la página y pinchando en ) explicando cual es el problema y qué es lo que necesitas.

Recuerda comprobar regularmente tu bandeja de entrada en el módulo de correo en LinkAssistant, y procura responder rápidamente a los emails que recibas.