Check this pack of top 20 website tools that will help boost your website performance, improve customer satisfaction and bring you profits.
We did some research to see if AMP is the future of the user-first web and if you have to rush and convert your webpages to AMP.
With neither the budget nor the brand power of a big company, small businesses have to get creative when competing for top search positions.
As Google's ranking algorithm evolves, we're hearing more and more about site quality. But what factors does Google use to determine quality exactly? The search engine's documentation offers invaluable insight, but that's hundreds of pages of reading... In today's guide, we've put all that information into comprehensible form, and sprinkled it with some actionable how-tos and SEO tips. Jump in to learn how Google determines websites' quality, and what you can do to improve yours for better rankings.
When you get a featured snippet you completely obliterate your competition in search. Here are the four tips that'll help you get more featured snippets for your website.
Search engine optimization has gradually evolved from a stand-alone activity to an integral part of the online marketing mix. SEO managers, PPC managers, SMM managers, community managers, You-Name-It managers should play together to squeeze maximal ROI out of the marketing budget. In practice, however, businesses have to opt for fewer online marketing channels. This guide will help you decide when and why to choose between SEO and PPC, and how to combine them so that you get most of your presence in SERPs.
Artificial intelligence, user experience, entities, and even more emphasis on intent — see what's going to drive SEO in 2021.
A major change in Google's local search happened on Thursday, August 6th — a new way of listing local businesses in search results was rolled out, changing the previous "local 7-pack", where seven local businesses were featured, to a trimmed "local 3-pack" view.
And while the SEO industry is shaken up with lots of polar opinions on how the change will influence local visibility and traffic, we've put up a short guide to help you make sense of the update and adjust your SEO strategy.
Google's results can be misleading, biased, or just wrong — and when we spot the obvious blunders, we tend to laugh them off. "That's alright, computers make mistakes". But what about the information that we don't know is incorrect or incomplete? And what about deliberate wrongness? Let's look into Google's search quality crisis, the possible reasons behind it, and the implications it has for how we form opinions about the world.
A scientific approach to understanding how search algorithms work on text classification and retrieval of relevant documents in response to a user query.
This guide focuses on the fundamentals of SEO and online marketing for businesses that are quite new to blogging. You'll discover how you can build the strong foundation for your blog, make it optimized for users and search engines, without spending a fortune on costly tools and services.
Read our simple guide to see how Google crawler works, and how to apply this knowledge in your SEO strategy.
Discover how Google's MUM update will change the search process, and learn how to adapt your SEO strategy to it.
Paid link building isn't something a lot of SEOs are willing to openly talk about — not if they do it, anyway. Perhaps that's what makes it a tactic that's mysteriously attractive and so freakin' dangerous at the same time. For this post, I spoke to 10 professional SEOs, asking them for their honest (and anonymous) opinion on paid link building.
Search engines are crazy about semantic search which helps them to process natural language and understand query's search intent to provide relevant, personalized results. Read on our guide to learn about 4 efficient ways of semantic search optimization.