Sitelinks

Definition

Sitelinks are links that appear under the main link of a website in the search engine results page (SERP)[1]. They are designed to help users navigate to specific pages within a website and are usually displayed for larger, well-established websites.

How sitelinks appear

Sitelinks are generated automatically by search engines based on the structure and content of a website. They are intended to help users find the most relevant pages within a website more quickly and easily.

Sitelinks and SEO

Sitelinks can be an important part of an SEO strategy because they can increase the visibility of a website in the search results and make it easier for users to navigate to specific pages within the site. This can improve the user experience and potentially increase the likelihood that users will explore more of a website, which could lead to more conversions or other desired actions.

To optimize your website for sitelinks, you can focus on organizing your content into clear, hierarchical categories and using descriptive, keyword-rich titles for your pages. You can also use internal linking to help search engines understand the relationship between different pages on your site.

Overall, sitelinks can be a valuable addition to your website's search engine presence, as they can help increase visibility and improve the user experience for searchers.

Related links

Advanced SEO Techniques - Optimize for sitelinks

Site Structure Visualization - Why does a nice site structure matter?