When SEOs talk about the mechanics of Google search, they focus on the ranking signals a lot. The query itself, and how Google modifies it behind the scenes, is usually undeservedly, and entirely, left out. But in reality, search queries go through a series of transformations that affect which results Google will display for them. In today's post, I'll discuss the 7 ways Google refines search queries, how these refinements may work, and what they mean for SEO.
This year's SMX West in San Jose was jam-packed with precious insights into the very near future of SEO. As Googlers shared some surprising facts and trends, and SEO experts reported on the impressive results of the studies and experiments they'd run, the SEO PowerSuite team was writing down carefully to bring you this recap of the conference in 6 most important takeaways from the speakers' presentations.
See in one click how hard it'll be to rank for a keyword and save your time with the new keyword difficulty tool!
Every keyword you optimize your site for takes certain time - to do the on-page, to create content, to review anchor texts, etc. What if some of your target keywords are a complete waste of time and money?
Have you noticed that Rank Tracker's PPC research data is now turned on for keywords in all languages and for all local markets? That's a great feature add-on we couldn't help telling you about!