SEO PowerSuite’s competitor analysis tool is a powerful instrument to investigate organic traffic, keywords, backlinks, and other SEO performance stats of your online competitors. All aimed at helping you reverse-engineer competitors’ strategies for your site's organic performance growth.
Get all the vital details about your SEO competition
Organic performance
Keyword opportunities
Backlink gap
Domain overview
Historical SERP data
Paid traffic insights
Content advice
Live position tracking
Identify your SEO competition
If you don’t know your SEO competition yet, then it’s time to do some online investigation. SEO PowerSuite offers a free SEO competitor analysis tool to let you discover online rivals in a couple of clicks.
Domain competitors by URL
SEO PowerSuite's Rank Tracker lets you find competitors by your site's URL using the Competitor Research feature. All you need to specify is the search engine, location, and device type. This method of free SEO competitor analysis allows you to fetch up to 100 competitors and proceed to further investigation.
You can also look at each competitor's overall presence in search. Track the number of keywords that the domains rank for and the amount of traffic they are likely to attract through their positions in search. This information is also available for each of the top 50 search results.
Topic competitors by keywords
The Competitor Research tool also lets you find competitors in your niche by the main keywords you’re going to target. In this case, you’ll need to specify the list of keywords.
Whatever method of competition research you choose, by URL or by keywords, you’ll also get a set of the crucial SEO metrics for any discovered domain, like the number of backlinks, domain authority, number of keywords, and organic traffic.
Investigate keyword intersection and traffic
SEO PowerSuite’s Rank Tracker provides you with tons of insights into your competitors’ traffic potential and estimates the amount of intersecting keywords. This way, you will have a better understanding of what topics can help you win the SERP.
Competition traffic
SEO PowerSuite’s competitor analysis tool shows you the estimated website traffic that each competitor has acquired over the last 30 days via their ranking keywords.
This information lets you instantly identify the most traffic-winning competitor and estimate your own traffic growth potential. Or just grin if you see your own site as a traffic leader.
Keyword intersection level
This part of the SEO competitive intelligence routine gives a detailed overview of the keyword intersection of your site with the discovered competitors’ domains. Here, you’ll see the total number of keywords the website is ranking for within the top results.
The percentage of your site's unique keywords, intersecting keywords, and the competitor's unique keywords will shed more light on topical diversity and content opportunities for you to outrank the competition.
Keyword gap
SEO PowerSuite’s competitor analysis tool lets you clearly see the keywords that your competitors rank for, but you don’t. These insights tell you what keyword opportunities you haven’t used yet and what positions your rivals rank in for those keywords.
Besides, you can see what SERP features those keywords trigger and estimate the level of keyword difficulty. So, you have an understanding of how hard it will be for you to beat SERP competitors.
Find competitors' top traffic pages
Just like anyone, your competitors drive 80% of their traffic from 20% of pages. So, the next step of your competitor analysis is to identify competitors’ pages that drive the most valuable traffic. In most cases, these pages become your inspiration for content.
Need a top SEO competition analysis tool? SEO PowerSuite’s competition checker has your back covered in all the aspects of competitor research, from keywords and backlinks to traffic and advertising costs. All completely free.
Available for:
Windows
Apple
Linux
Historical performance data for any competitor’s domain
Rank Tracker’s Domain Analysis feature allows you to literally see all the historical records of your competitors’ domain performance for up to 1 year. Check ranking spikes and drops, identify top keywords and pages, monitor anchor text distribution, and even find competitors of your competitors (maybe they will turn out useful).
Additionally, this free SEO competition analysis tool offers you priceless data on competitors’ backlinks: how many domains they come from, how many of them are dofollow, and how many backlinks a competitor has got or lost.
Domain authority stats
Organic traffic value
SERP positions and features
Position distribution
Domain age, IP, and location
Backlink analysis
Track SEO competitors alongside your site
SEO PowerSuite’s competitor analysis tool lets you track how your competitors progress by keywords, just as you do for your or your client’s website. As a result, you’ll be aware of any SERP fluctuations of your competition: see if they gain or lose positions, who takes their places, what keywords fall out of SERP features, and spot the traffic difference.
Competition tracking is a great way to measure the success of your SEO campaigns and estimate the potential of traffic acquisition techniques. Besides, this functionality lets you timely spot the fluctuations related to trend shifts, seasonality, and Google updates. So, your site will be prepared for any situation.
Many competitors. One SEO tool
No matter what niche you operate in and how big your competitors are.
Our free SEO competition analysis tool covers any competitive intelligence task the best way possible.
Available for:
Windows
Apple
Linux
Unlimited keyword tracker
Task automation and scheduler
Up to 40 competitors to track
White-label custom reports
Organic and paid traffic data
Content ideas and tips
Historical performance reports
Backlink analysis and opportunities
Competitor analysis FAQ
What are SEO competitors??
SEO competitors are websites or businesses that target the same audience, keywords, and search queries as your website on search engine results pages (SERPs). These competitors are vying for the same organic search visibility, aiming to attract the same user traffic to their sites.
Understanding and analyzing your competitors is a crucial aspect of an effective SEO strategy and requires a dedicated SEO competitor analysis tool with rich functionality and a vast database.
Why is competitor analysis important in SEO??
Competitor analysis is crucial in SEO because it provides actionable insights that directly impact your ability to rank higher in search engine results. By studying what your competitors are doing, you can identify the strategies that are working for them and understand how to adapt or improve upon those tactics for your own site. This process helps you discover new keyword opportunities, refine your content strategy, and uncover potential backlink sources that can boost your site’s authority.
Analyzing competitors allows you to benchmark your performance against other websites in your industry, giving you a clear understanding of where you stand and what needs to be done to surpass competitors. It also highlights any weaknesses in your current SEO approach, whether it's in your keyword targeting, content quality, or technical SEO, allowing you to make fact-based adjustments.
How do you analyze SEO competitors?
With the help of the special competitor analysis tool, of course. But, whatever tool you choose, the algorithm is basically the same:
- Start by identifying the websites that rank well for the keywords you're targeting. SERP competitors aren't just those who offer similar products or services but also those who consistently appear in search engine results for relevant queries. Once you've identified these competitors, you delve into their keyword strategies to understand which terms they are ranking for and how much traffic these keywords generate.
- Assess SEO competitors’ content strategy by examining the types of content they produce, the topics they cover, and the quality and depth of their information. This step involves understanding how they engage their audience and what content formats resonate with their audience.
- Evaluate competitors’ on-page SEO practices: title tags, meta descriptions, and headers optimization. Pay attention to the URL structure as well.
- Examine competitors’ backlink profiles; it’s crucial. Backlinks from authoritative sites significantly boost SEO, so understanding where your competitors get their backlinks and the quality of those links can inform your own link-building strategy. Tools like SEO PowerSuite can be helpful in uncovering these backlink sources (and much more).
- Monitor how your competitors adapt and evolve. SEO is a changeable area, and by keeping track of changes in your competitors' positions, you can spot the changes in their strategies and stay ahead of trends. This comprehensive analysis allows you to refine your own SEO strategy, focusing on areas where you can outdo your competitors and achieve better rankings in search engine results.
How do you analyze competitors' keywords?
Use a free SEO competitor analysis tool to check which terms drive traffic to your rivals’ websites and how they use these keywords to achieve high rankings. Identify the primary keywords your competitors rank for, especially those that overlap with your target audience's search queries but don’t bring traffic to your site yet. This analysis reveals which keywords are most effective for attracting visitors, providing insight into where your competitors are gaining their search engine visibility.
Next, assess the relevance and competitiveness of these keywords. This involves looking at how often these keywords are searched for and how difficult it is to rank for them — Keyword Difficulty score will help you here. By understanding the difficulty and search volume associated with each keyword, you can gauge whether it's worth competing with your site or if there might be a less difficult yet high-potential search term.
You also need to explore how your competitors are using these keywords within their content. This includes examining how they integrate keywords into titles, meta descriptions, headers, and throughout the body of their content.
By studying the performance of your competitors' keywords — whether through organic rankings or paid search campaigns — you gain a clearer picture of what works in your niche. This understanding allows you to refine your own keyword strategy, targeting terms that can drive more traffic, increase engagement, and ultimately improve your rankings in search results.