Tatiana Tsyulia

Domain authority is a metric that lets SEOs predict the ranking potential of a website. So, is domain authority really that important, and if so, how can one improve it? Read on to find it out.

Better safe than sorry. Learn about the causes of algorithmic and manual Google penalties, recovery tips, and prevention measures.

How to get more traffic with less content? Learn what content pruning is and how it helps to keep your website in order – and ranking better.

Google rolls out algorithm updates once or twice every month (and that's just the ones we know about!), but not all of them have an equally strong impact on the SERPs. To help you make sense of Google's major algo changes in the past years, I've put up an up-to-date cheat sheet with the most important updates and penalties rolled out in the recent years.

Where to find high-quality backlinks and what tactics are actionable in 2024 — in today's interview with a practising SEO.

What is keyword cannibalization? Does it really affect the website's ranking? Let's take a closer look at the phenomenon and find out when it is an issue and when not. In case it is, we'll need to know how to detect and fix it.

Choose the right SEO metrics and track them the right way to see if your SEO's effective enough!

We've made a list of SEO tools that fit all the typical needs of an SEO agency. Accuracy, automation, reporting — see what matters most for you.

A searcher's first experience with your brand happens on Google's SERPs — not your website. That is why in this guide we're talking about reputation management SEO, or owning your branded keywords in Google. So, after reading this post, you'll learn how to: 1. Maintain control over the ranking pages and their order 2. Make the most of Google SERP features 3. Influence the content of the ranking pages 4. Get your branded keywords on Google SERPs