Bill Slawski is the Director of SEO Research at Go Fish Digital and the founder and editor at SEO by the Sea. He lives in Carlsbad, California (North County, San Diego) a few miles from the Pacific Ocean, and is busy exploring the History of California and taking photographs along the way. He started promoting websites in 1996, and started learning about Search Engines after seeing Alta Vista for the first time in the mid-90s. Reading patents from the search engines has been a great way of learning about the assumptions search engineers make about the Web, Search, and Searchers, and he has been reading them and writing about them regularly for the last 12 years.