Search is very competitive. For each query that a user enters into a search bar, the search engines come up with a huge number of results. This means that unless you sell socks hand-made by Argentinian mountain monks, it's more than likely that there are businesses offering a similar product or service to you. In order to beat the competition, you can't go without competitive analysis.
When done properly, it gives loads of insights into the competitor's strengths and weaknesses that you can both learn from, and take advantage of. However, competitive analysis often seems complicated to those with little SEO experience. Below, I describe it in the form of a simple step-by-step guide, aimed first and foremost at beginners.
In this case study, you will learn how Peeyush Dubey and his SEO team worked on a completely new website in the competitive Health niche and achieved impressive search visibility within only 10 months.
SEO Specialist David Sorauer outlines the process he used to build succesfully up traffic for a pet/animal niche website.
SEO PowerSuite's team have visited SMX East conference and brought valuable insights as well as latest tendencies in SEO industry. Learn what's hot today and how to prepare for it.
Mobile Page Speed update inspired the experiment that showed: now it's Optimization score that matters for rankings. Get to know the experiment results and grab a 9-step checklist to improving Optimization score.
Automate your hreflang generation & audit with the new advanced feature in WebSite Auditor.
SEO, as any area of our life, is swarming with myths and misconceptions. They are usually born out of ignorance, fear, and hunt for quick results. I made a compilation of the most popular myths (that made up a nice number of 13) and tried to debunk them once and forever (or at least for some time). Let's see whether we are on the same side, and if not, let's check whether I can change your mind.
Mobile page speed started to be rolled out. We ran an experiment for one million pages to see if the industry has been impacted one week after the update.
Page speed is becoming a ranking factor for mobile searches in July 2018. We looked at one million pages in mobile search results to determine how page speed influences rankings as of today, and here's what we found.
Lots of changes have affected search in 2017 and now, as we've entered 2018, all eyes are on the newly emerging trends and the updates that Google has in stock for us.
"Evolve or decay" — that's what many call the future of SEO. And if you find it hard to keep track of all the changes you must adjust to and evolve with… No worries! Just back from the largest and most trusted SEO conference in Europe — SMX Munich — we've carefully documented all the most important takeaways!
Bill Slawski shares some light on Google's patents about how Google may track the media you consume to personalize your search results. Some of these really make you feel the big G is watching..:)
As Google's search results grow increasingly personalized, accurate rank tracking is becoming a challenge. The concept of accuracy itself has become somewhat vague: if there are as many SERP variations as there are locations, which one should you consider "accurate"? In this post, I'll look at the different ways Google personalizes search results, their impact on SEO, and tips to ensure that personalization doesn't falsify your ranking data.
When SEOs talk about the mechanics of Google search, they focus on the ranking signals a lot. The query itself, and how Google modifies it behind the scenes, is usually undeservedly, and entirely, left out. But in reality, search queries go through a series of transformations that affect which results Google will display for them. In today's post, I'll discuss the 7 ways Google refines search queries, how these refinements may work, and what they mean for SEO.
It feels like only yesterday we were making our bets on what was awaiting SEO in 2016. Then boom, and it's almost 2017 — the time for planning, budgeting, and strategizing for your SEO success in 2017 has come. And if you need some inspiration or some help setting up the priorities, I've got a handful of useful tips to share! Just back from SMX East, one of the largest SEO events in the USA, I've carefully documented the most important takeaways for you. Some of them are quite logical and expected, but others are true game changers!
This September was pretty busy for the SEO folk. First, many SEOs saw major shifts in the local pack; second, Google officially confirmed that they've begun rolling out the Penguin 4.0 real-time algorithm. In this post, I'll explain what each of these changes are, and help you figure out whether they impacted your website, and what you can do to keep rankings safe.