SEO PowerSuite Meets ChatGPT: 20 Ways to Work Faster & Smarter

Let’s be real—SEO is a grind. You’re constantly tracking rankings, fixing site issues, hunting for backlinks, and optimizing content. SEO PowerSuite gives you a massive toolkit to handle these tasks—Rank Tracker, WebSite Auditor, SEO SpyGlass, and LinkAssistant—all designed to help you rank higher and work smarter.

But here’s the catch: SEO PowerSuite is a data powerhouse, not an idea machine. It tells you what’s happening, but not always why—or how to fix it in the most efficient way. That’s where ChatGPT comes in.

By pairing SEO PowerSuite’s raw data with ChatGPT’s AI-driven insights, you can uncover hidden SEO opportunities, automate tedious tasks, and optimize your workflow like never before. Want AI to rewrite your content using SEO PowerSuite’s keyword data? Done. Need to turn a long audit report into an easy-to-follow action plan? No problem.

In this guide, I’ll show you 20 smart ways to combine SEO PowerSuite with ChatGPT for everything from content creation and technical SEO to link building and competitor analysis:

Each strategy comes with step-by-step implementation tips, so you can start using them right away.

Let’s dive in—and trust me, by the end of this, you’ll wonder how you ever did SEO without this combo.

Content optimization

Improving on-page content is a core strength of SEO PowerSuite’s WebSite Auditor (with its Content Editor and TF-IDF tools). ChatGPT can supercharge these features by generating and refining content in ways the software can’t do on its own. 

Below are several workflows to optimize content using SEO PowerSuite data combined with ChatGPT’s generative AI capabilities.

1. Identify and fill in missing subtopics in content

One reason a competitor’s page might outrank yours is that it covers subtopics or questions that your content doesn’t​. ChatGPT can help you find these content gaps and suggest what to add.

Steps to implement:

Step 1: Use SEO PowerSuite to find content gaps. In Rank Tracker, use the Domain Competitors tool to compare your page with top-ranking competitor pages for a target keyword.

Enter the URL of your page and hit Search. The tool will provide you with the list of your search competitors for this URL.

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Next, click the magnifying glass icon in the Competitor Unique KWs column to view the keywords your competitor ranks for—but you don’t. You can start with any competitor and repeat the process for others as needed.

Export the list of keywords that competitors rank for but you don’t (or simply copy the keywords you’ve found to the clipboard). These represent subtopics or queries your content might be missing.

Step 2: Prepare your content and keywords for ChatGPT. Copy the main content (or outline) of your page and have the list of “gap” keywords ready. For example, your page is about “running shoes,” and competitors rank for terms like “shoes for standing all day”, “supination footwear”, etc.

Step 3: Prompt ChatGPT to find missing subtopics. Ask ChatGPT to analyze your content against the keyword list and identify which relevant topics are not covered. 

For example: “Here is my article on running shoes: [paste your content’s URL]. Here is a list of related keywords competitors cover: [paste keywords]. What keywords, entities, or subtopics have I missed in my content?”​.

Step 4: Review ChatGPT’s suggestions. ChatGPT will list subtopics or questions that your content doesn’t address​. Evaluate which of these make sense to include, given search intent and relevance. You don’t need to add everything it suggests, but pick the most important gaps that align with your content’s purpose.

Step 5: Expand your content. Using the suggestions, add new sections or paragraphs to cover those subtopics. You can even have ChatGPT draft a paragraph or two for a suggested subtopic and then edit it to match your tone and accuracy.

Step 6: Optimize and verify. Insert relevant keywords naturally in the new content. Then run WebSite Auditor’s content analysis to ensure your page’s keyword usage and content length align with top competitors. 

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This combined approach ensures your content is more comprehensive and meets searchers’ expectations, increasing its chance to rank.

2. Generate SEO-optimized content outlines

When creating new content, a well-structured outline ensures you cover all important points – including those favored by search engines. 

ChatGPT can generate detailed outlines guided by SEO insights from SEO PowerSuite. By providing keywords or topics gathered from your research, you can get an outline that naturally incorporates those terms​.

Steps to implement:

Step 1: Gather important subtopics with SEO PowerSuite. Use Rank Tracker’s Keyword Research module (or Content Editor in WebSite Auditor) to collect relevant terms for your main topic. This could include related keywords, common questions, or subtopics competitors cover. 

For example, for a blog post about “email marketing,” gather keywords like “open rates,” “email marketing platforms,” “newsletter tips,” etc.

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Step 2: Feed keywords to ChatGPT with an outline prompt. Provide ChatGPT with the list of keywords and instruct it to build an outline that covers them. 

For instance: “Create a blog post outline for the topic ‘Email Marketing Best Practices’ using the following list of related keywords: [keyword list]. Organize the outline logically and ensure each major section corresponds to one or more of these keywords.”

Step 3: Review and refine the AI-generated outline. ChatGPT will produce a structured outline (with headings and sub-points) that integrates the supplied keywords in a meaningful way.

Review the outline for completeness. Ensure it covers all critical aspects of the topic and remove any irrelevant or off-target sections. You can ask ChatGPT to modify sections – for example, “Add a section about [subtopic]” or “Remove the part about [X].”

Step 4: Incorporate SEO PowerSuite recommendations. Cross-check the outline against SEO PowerSuite’s suggestions. If WebSite Auditor’s Content Editor suggests additional topics or terms (via TF-IDF analysis or competitor comparison), consider incorporating those into the outline as well.

Step 5: Write the content (or have ChatGPT assist). With the final outline ready, you or your writers can create the content. Optionally, you can have ChatGPT draft specific sections based on the outline to overcome writer’s block or save time. Just be sure to edit and fact-check any AI-written text.

Step 6: Optimize and finalize. Once the draft is written, use WebSite Auditor’s Content Editor to analyze keyword usage, heading structure, and content quality. The outline provided a strong starting structure, so fewer adjustments should be needed. 

This workflow ensures your content is well-organized and search-optimized from the start, covering all the important subtopics that users (and Google) expect to see.

3. Rewrite and enrich content using SEO suggestions

SEO PowerSuite’s Content Editor can pinpoint which keywords or phrases your page underutilizes (for example, it might show you semantic keywords or LSI terms competitors commonly use). ChatGPT can take these suggestions and seamlessly weave them into your content, improving relevance without sounding forced.

Steps to implement:

Step 1: Analyze existing content in WebSite Auditor. Open your page in WebSite Auditor’s SEO Content Editor. Let it analyze the top 10 competing pages for your target keyword. It will generate a list of recommended keywords, phrases, and their usage frequency based on competitor content (often using a TF-IDF or similar approach).

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Step 2: Identify sections to improve. See which recommended terms are missing or used too sparingly in your content. Decide where it would make sense to include them – e.g., in the introduction, in a new example, or by expanding a subsection.

Step 3: Use ChatGPT to rewrite or expand content. Copy the paragraph or section you want to improve and note which keywords you’d like to add. 

Prompt ChatGPT with something like: “Rewrite the following paragraph to include the terms ‘content marketing’ and ‘digital marketing’ naturally, while keeping the meaning clear: [paste paragraph].” 

Or, if a section is too thin, “Expand on the following point, and include a mention of ‘2025 trends’ in the explanation: [paste sentence to expand].”

Step 4: Review the AI-generated revision. Ensure the new content reads well and that the added keywords fit naturally and contextually.

ChatGPT should produce a version of the text that includes the target terms without keyword stuffing. For example, it might transform a bland sentence into one that covers the suggested concept in more depth, thus enriching the content.

Step 5: Replace or merge with your content. Integrate ChatGPT’s revised text into your page. You may do a bit of editing to maintain your brand voice or to add any specific details that the AI couldn’t know.

Step 6: Repeat as needed. Go through other sections where optimization is needed and apply the same process. This is especially useful for spots where you struggled to include a term or concept – ChatGPT can often find a graceful way to do it.

Step 7: Re-run content analysis. After updating the content, use Content Editor to check the new keyword usage and overall optimization score. You should see improvements in how well the content aligns with the SEO recommendations. 

By iteratively using ChatGPT to refine your copy, you achieve a highly optimized piece of content that covers relevant terms in a natural, reader-friendly manner.

4. Create effective title tags and meta descriptions at scale

Writing unique, compelling title tags and meta descriptions for dozens or hundreds of pages is a tedious task – and SEO PowerSuite can only flag if they’re missing or suboptimal, it can’t write them. ChatGPT, however, can generate these snippets quickly, following best practices. This is especially powerful when dealing with site audit results that show missing or duplicate metas​.

Steps to implement:

Step 1: Find pages with missing or poor metas. Run a crawl with WebSite Auditor’s Site Audit to identify pages lacking title tags or meta descriptions, or ones that are too long/short. SEO PowerSuite will list the pages with these issues​. For example, you discover 50 product pages have no meta descriptions, or your blog posts have default or duplicate titles.

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Step 2: Export the list of URLs or page titles. In WebSite Auditor, click on the issue (e.g., “Empty meta descriptions”) to get the full list of affected pages. Export this list so you have either the URLs or page titles ready. If possible, also note the main keyword or topic for each page (WebSite Auditor might show the title, or you can infer the topic from the URL).

Step 3: Batch-generate meta descriptions with ChatGPT. Formulate a prompt for ChatGPT to create meta tags. 

For example: “I have a list of webpages with their main topic. For each, write an engaging meta description under 160 characters that includes the primary keyword. The tone should be professional and the sentence in active voice.” 

Then provide the list, e.g.: “1. /products/red-running-shoes – keyword: red running shoes 2. /products/blue-running-shoes – keyword: blue running shoes.” ChatGPT will produce suggested meta descriptions for each URL in your list​.

Step 4: Review and tweak the suggestions. Go through ChatGPT’s output. Ensure each suggested title/meta is unique, includes the target keyword, and reads naturally. They should also stay within length limits (Google typically displays ~60 characters for titles and ~155-160 for descriptions). 

ChatGPT’s responses are a great first draft, but you might refine some to better match your brand voice or to add a stronger call-to-action.

Step 5: Generate title tags if needed. Similarly, if you have missing or poorly written title tags, prompt ChatGPT to create them. 

For example: “Generate an SEO-friendly title tag (max 60 characters) for a page about [topic]. Make it descriptive and include [keyword].” Do this for each page or provide a batch list.

Step 6: Implement the new metas in SEO PowerSuite. Once finalized, update the title and meta description for each page. You can use WebSite Auditor’s Content Editor to input the new tags, or update them directly in your CMS and then re-crawl the site to verify.

Step 7: Verify improvements. Run the Site Audit again. The previously missing meta descriptions should now be resolved, and you’ll have optimized, unique snippets for each page. 

This not only eliminates an SEO issue but can also improve click-through rates from SERPs due to more compelling snippet text. By leveraging ChatGPT for bulk meta generation, you save hours of writing while ensuring each page has an attractive search listing.

Technical SEO

SEO PowerSuite’s WebSite Auditor excels at finding technical issues – crawl errors, broken links, slow pages, missing tags, etc. However, interpreting those issues and crafting fixes often requires manual effort or coding knowledge. 

ChatGPT can bridge that gap by explaining complex issues in plain language and even generating code or configuration text to fix them. Here, we cover how ChatGPT can enhance technical SEO tasks that SEO PowerSuite flags, from diagnosing problems to implementing solutions.

5. Explain and prioritize site audit issues in plain English

A deep crawl by WebSite Auditor might produce a long list of technical issues (resources with 4xx/5xx code, long redirect chains, broken images, etc.), which can be overwhelming. 

ChatGPT can help digest this report by explaining issues and suggesting which to tackle first, especially useful for those less familiar with technical jargon.

Steps to implement:

Step 1: Run a full site audit. Use WebSite Auditor to crawl your site and compile an SEO audit report. To do so, go to Site Structure > Site Audit. 

This will include issues categorized by severity (errors, warnings, info). For example, you might get findings like “90 pages have duplicate meta descriptions” or “5 pages with 4xx status code”.

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Step 2: Export key issues. Now, go to Reports > Site Audit (Details) and save the audit report. To do so, click Quick Save.

Step 3: Ask ChatGPT for explanations, prioritization, and fix suggestions. Once you have the site audit report from WebSite Auditor in HTML format, feed it to ChatGPT and request a comprehensive breakdown of the issues. Instead of analyzing each issue individually, ask ChatGPT to process the entire report and provide:

For example, you can prompt:

"Here's my site audit report from WebSite Auditor. Analyze the key issues, explain their impact on SEO in simple terms, and suggest practical solutions. Prioritize them based on importance."

ChatGPT will then generate a structured overview, helping you quickly understand which issues to fix first and why they matter.

Step 4: Share insights with your team or client. Use these AI-generated explanations to communicate with stakeholders who may not be tech-savvy. For example, in a client report or a team meeting, you can include ChatGPT’s plain-language summary of why a certain fix is needed.

Step 5: Implement fixes and verify. With the prioritized list, proceed to fix the issues (e.g., update meta tags, redirect broken URLs, etc.). After making changes, run the crawl again to ensure those issues are resolved.

6. Generate structured data markup for SEO enhancements

Adding structured data (schema markup) makes your search listings stand out with rich snippets, boosting visibility and click-through rates. It also helps search engines better understand your content—but let’s be honest, writing JSON-LD by hand is a headache.

SEO PowerSuite can flag pages missing schema or check if your markup is working, but it won’t generate the code for you. 

That’s where ChatGPT comes in. Just feed it the details, and it will instantly generate error-free schema markup for products, FAQs, articles, and more—no coding required.

Steps to implement:

Step 1: Determine which schema you need. Identify opportunities for structured data on your site. For example, if you have recipes, articles, products, events, or local business info, there are corresponding schema types. 

WebSite Auditor makes it easy to find pages missing structured data so you can add schema markup where it matters most.

Head to Site Structure > Pages, then open the Open Graph & Structured Data Markup tab. In the Structured Data Markup column, you'll see which pages are missing schema.

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Focus on high-value pages that benefit the most from rich results, like product pages (ratings, price, availability) or FAQs (drop-down answers in search results).

Step 2: Gather page details. For one of your pages, collect the key details that should be in the schema. 

For a product page, for instance: name, description, price, availability, SKU, brand, aggregate review rating and count. 

For a blog article: headline, author, publish date, section, etc. Have this info ready (you can often copy it from the page or a database).

Step 3: Ask ChatGPT to write the schema code. Formulate a prompt like: “Generate JSON-LD schema.org markup for a [Product] with the following details: Name = ..., Description = ..., Price = ..., Availability = InStock, SKU = ..., Brand = ..., AggregateRating = ... (ratingValue and reviewCount).” 

ChatGPT will output a JSON-LD snippet that fits this info. 

Likewise, for other types: “Create FAQPage schema markup for the following Q&A: [list of questions and answers].” 

The AI will produce properly nested JSON-LD for it.

Step 4: Implement on your site. Add the JSON-LD script to the HTML of the respective pages (usually in the <head> or at the bottom of the <body>). If you have many pages, integrate it into your CMS template and dynamically insert the values (ChatGPT’s template can guide your developers on what to include).

Step 5: Test the structured data. Use Google’s Rich Results Test or the Schema Markup Validator on the pages where you added the markup. They should validate without errors. For instance, if ChatGPT’s markup for an FAQ had a slight syntax issue, catch it here and correct (you can even show the error to ChatGPT for help fixing).

Link building

SEO PowerSuite’s SEO SpyGlass and LinkAssistant provide backlink data and manage outreach prospects, but they don’t handle strategy or content.

ChatGPT fills the gap by personalizing outreach, analyzing backlink patterns, and brainstorming link-worthy content. Combine both tools to scale outreach, improve targeting, and boost link acquisition.

7. Craft personalized outreach emails at scale

LinkAssistant can find link prospects and scrape contact emails, making outreach easier, but its email templates are somewhat limited. Instead of relying on generic messages, use ChatGPT to craft personalized, compelling outreach emails for each prospect, boosting response rates and link-building success.

Steps to implement:

Step 1: Gather context for each prospect. In LinkAssistant, compile a list of link prospects (e.g., sites that might link to you, guest post opportunities, influencers, etc.). 

To do so, open the app and choose the preferred search method. In a moment, you’ll see the list of potential link-building partners.

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For each prospect you choose, note down key details that could be used in personalization: the person’s name (if known), a recent article title, or a unique point about their site. For example, Prospect A runs a blog and recently wrote about a topic related to yours; Prospect B is a business directory that lists companies in your niche.

Once you've filled in all the details, click "Move to Prospects" to save the contact. Repeat this process for each prospect you want to add. 

All selected prospects, along with any notes you've added, will be saved in the Prospects tab for easy access and management.

Step 2: Decide your outreach angle. Clarify why you’re reaching out to each prospect. Are you pitching a guest post, requesting a backlink to a resource, or proposing a partnership? Also determine the “ask” and the value for them (e.g., you have an infographic they might want to share, or you noticed a broken link on their site that your content could replace).

Step 3: Use ChatGPT to generate a tailored email draft. For each prospect (or each category of prospects), prompt ChatGPT with details to craft an email. 

For example:
“Write a friendly outreach email to [Name] from [Website]. I’d like to compliment their recent article on [topic] and suggest that they might find our resource [Your Page Title] useful for their readers. Politely ask if they would consider adding our link, highlighting that our resource [brief unique value]. Keep the tone casual but professional, around 150 words.”

Step 4: Refine and vary the templates. Review each AI-generated email. Make sure the facts are correct (ChatGPT might accidentally insert a detail – ensure it matches the prospect’s content). Adjust the wording to sound like you (you can provide ChatGPT feedback like “make it shorter” or “add a line about how our data is recent”). 

Also, have multiple versions if you have many prospects, so not everyone gets the exact same phrasing. You might create one template for bloggers, another for business sites, etc., via separate ChatGPT prompts.

Step 5: Scale the process. If you have a lot of prospects, you can speed this up by giving ChatGPT a list and asking it to produce multiple emails in one go. Alternatively, you can export the list of your prospects from LinkAssistant and feed it to ChatGPT as well. 

For example: “Here are 3 prospects with notes. Write a separate outreach email for each, in a friendly tone:\n1. Name: Alice – Site: aliceblog.com – Note: wrote about gardening tips, our article on organic fertilizers could be a good addition.\n2. Name: Bob – Site: bobslist.com – Note: runs a local directory, we want to be listed and can offer a reciprocal mention.\n3. ...”. 

ChatGPT will output three distinct emails tailored to each scenario.

Step 6: Send emails and track responses. Paste the crafted emails into LinkAssistant or your email client. 

Because these messages are highly personalized and relevant, you should see better response rates than with a generic blast. Be prepared to follow up; you can even use ChatGPT to help draft polite follow-up messages if you don’t hear back (e.g., “Gentle follow-up checking if you saw my last email,” while referencing the prior email politely.)

Step 7: Analyze outcomes to improve. After some outreach, analyze which emails got positive replies. 

You can feed a successful email back into ChatGPT and ask, “What made this outreach effective?” to get insights and then use those to refine future templates.

8. Analyze backlink profiles and identify patterns with AI

SEO SpyGlass provides extensive data on your backlinks or your competitor’s backlinks – lists of domains, anchor texts, dofollow/nofollow tags, etc. Making sense of this raw data to inform strategy can be challenging. 

ChatGPT can ingest summarized backlink data and highlight patterns or unusual elements that you might otherwise miss, guiding your link-building strategy.

Steps to implement:

Step 1: Export backlink data from SEO SpyGlass. For your site (or a competitor’s site), export a CSV or report of backlinks. To do so, go to Backlink Profile > Backlinks.

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Include columns like linking domain, backlink page title, anchor text, and Domain InLink Rank. If it’s too large (thousands of links), consider filtering to the top 100 or 200 backlinks by quality.

Step 2: Summarize or categorize the data (optional). You might pre-process the data a bit to help ChatGPT. For example, tally how many links come from blogs vs directories vs forums, or how many have certain words in the anchor text. Alternatively, you can let ChatGPT do this if you carefully prompt it with the raw list (though very large lists might exceed token limits).

Step 3: Ask ChatGPT for a backlink profile summary. Example prompt: “Here is a summary of backlinks to my site: [upload CSV or descriptive stats]. Based on this, what patterns do you see, and what does it suggest about my link building so far?” 

If the list is too long to paste, give a quick summary instead. For example:

ChatGPT can then analyze this and point out patterns—like over-reliance on guest posts, a lack of high-authority links, or a good mix of anchor text—helping you fine-tune your link-building strategy.

Step 4: Compare with competitor’s profile. For a deeper backlink analysis, repeat the same process for a top competitor’s backlinks using SEO SpyGlass.

Then, prompt ChatGPT with:

“Compare these two backlink profiles. What linking strategies is my competitor using that I am not?”

ChatGPT can then identify key differences—maybe they get more .edu/.gov links, use infographics that attract citations, or are naturally referenced in research papers. Understanding these patterns can help refine your link-building strategy and close the gap. 

Step 5: Develop link-building ideas from insights. Now that ChatGPT has helped analyze the patterns, ask it for suggestions. For example: “Given my backlink profile and my competitor’s, suggest some link-building tactics I should focus on next.” 

You’ll get ideas like targeting the types of sites your competitor has but you lack, replacing risky link tactics with more natural ones, or content ideas to attract similar links. This could reveal non-obvious strategies, like sponsoring a niche event (if competitor has many .org links) or creating a statistic-rich article that others would cite.

Step 6: Take action and monitor. Implement the recommended tactics. Perhaps you decide to pursue more PR-style links if ChatGPT points out your competitor’s success with press mentions. 

As you build those links, use SEO SpyGlass to keep tracking your profile and even feed updated data to ChatGPT later to see how your pattern changes.

9. Brainstorm link-worthy content and resources

The best way to attract quality backlinks is by offering content that people want to link to (often called “link bait” or linkable assets). 

ChatGPT can analyze what type of content performs well in your niche or generate fresh ideas for highly linkable content, using clues from SEO PowerSuite’s competitive research.

Steps to implement:

Step 1: Research competitor link magnets with SEO PowerSuite. Use SEO SpyGlass to identify which pages on your competitors’ sites have the most backlinks (Backlink Profile > Linked Pages). 

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Often, there will be a few pages (like an ultimate guide, a research study, a free tool, etc.) that naturally gathered a lot of links. Note what those pages are about. For example, you find a competitor’s “Industry Salary Survey 2025” or “Beginner’s Guide to X” has tons of links.

Step 2: List existing link-worthy content you have (or lack). Make a list of content assets you already have – e.g., ebooks, infographics, long-form guides, data reports. 

Identify gaps where you don’t have something comparable to competitors. Maybe competitors have calculators, but you don’t, or they have comprehensive how-tos that attract links.

Step 3: Ask ChatGPT for content ideas. Provide context in a prompt: “My website is about [your niche]. Competitors have popular content like [example 1], [example 2] that earned many backlinks. I want to create something link-worthy. Can you suggest unique content or resource ideas that people in [your niche] would likely link to?” 

Include any specific angle you want, like focusing on new data, interactive tools, controversial opinion pieces, etc.

Step 4: Receive and evaluate ideas. ChatGPT will generate several ideas – for instance, it might suggest creating a comprehensive statistics roundup, an interactive quiz or tool, a free template, a case study with original data, an expert roundup, etc.

Evaluate these against what you learned from SEO PowerSuite: do these ideas fill a gap or stand out compared to competitors’ link magnets? Pick a few that seem most promising and feasible.

Step 5: Refine the top ideas with ChatGPT. Take your favorite idea and flesh it out. For example, if the idea is “a free [Your Topic] checklist PDF,” ask ChatGPT to outline what that checklist should include to be valuable. Or if it’s “an original research study,” brainstorm what data you could collect. 

Essentially, use ChatGPT as a sounding board: “What key elements should a ‘Complete Guide to X’ have to attract links from universities or .edu sites?” – maybe the answer will be to include scholarly references, detailed methodology, etc. The AI can help you shape the content concept to maximize its link appeal.

Step 6: Create the content (with ChatGPT’s help). Now, proceed to produce the content. You can have ChatGPT assist in drafting parts of it or at least providing structure (for a big guide, you might ask for an outline). 

Ensure the final output is high-quality, accurate, and offers something novel or particularly useful – since the goal is to make others want to reference it.

Step 7: Promote and track links. Once published, use LinkAssistant to reach out to relevant sites that might find your content valuable (you can even reference that competitor’s similar content to those who linked to them, offering yours as an update or alternative). 

Monitor new backlinks to this content via SEO SpyGlass over time. If it’s truly link-worthy, you should see an uptick in organic backlinks. If not, analyze with ChatGPT again to see if maybe the topic was too narrow or the content could be improved. 

Over time, this cycle of brainstorming with ChatGPT and validating with SEO PowerSuite’s data will hone your ability to create linkable assets that fill unmet needs in your niche.

Keyword research

SEO PowerSuite’s Rank Tracker delivers powerful keyword data—search volume, keyword difficulty, and competitor insights—but numbers alone don’t always reveal the best keyword opportunities. That’s where ChatGPT adds extra intelligence, helping you:

Below are game-changing workflows to enhance your keyword research and strategy by combining the best of both tools.

10. Brainstorm seed keywords

SEO PowerSuite’s Rank Tracker can pull keyword ideas from sources like Google Autocomplete, related searches, competitor URLs, etc. 

But if you’re entering a new niche or just want fresh angles, ChatGPT is excellent at brainstorming seed keywords – broad terms and concepts you might not immediately think of, which you can then investigate further with Rank Tracker​.

Steps to implement:

Step 1: Define your niche or broad topic. Start with a general area you’re interested in. For example, say you have a site about sustainable living. Obvious seeds might be “eco-friendly products” or “sustainability tips,” but there are many subthemes in this niche.

Step 2: Ask ChatGPT for related terms and concepts. Use a prompt like: “Give me a list of 10-15 terms related to [sustainable living]. These should be important concepts or topics someone interested in this niche would search for. Skip the descriptions, just list the terms.”​

ChatGPT might return a list including things like “renewable energy, zero waste, composting, green homes, ethical fashion,” etc. These are all potential seed keywords or content pillars.

Step 3: Explore unexpected suggestions. Often, ChatGPT will surface terms you didn’t list yourself – for instance, “circular economy” or “ethical consumerism” might come up. Evaluate which of these are relevant to your business or content goals. You may discover a sub-niche (e.g., sustainable fashion) that you hadn’t initially considered but has audience interest.

Step 4: Plug seeds into Rank Tracker’s Keyword Research tools. Take the list of terms from ChatGPT and input them into Rank Tracker’s keyword research tools. Use methods like “Related Searches” or “Keyword Planner” to generate a larger list of actual search queries containing those terms.

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11. Expand keywords into long-tail queries and questions

After gathering seed keywords and initial ideas, the next step is often expanding into long-tail keywords – the longer, more specific queries that can be easier to rank for and often indicate clear user intent.

ChatGPT excels at predicting what questions or phrases people might use, given a head term. You can use it to generate a trove of long-tail variations, then verify their SEO value with Rank Tracker.

Steps to implement:

Step 1: Select a focus keyword to expand. From your research (or existing keyword list), pick a keyword that you want more granular versions of. For instance, you have “email marketing” as a broad keyword. You want to find long-tail keywords like specific questions or use-cases around it.

Step 2: Instruct ChatGPT to generate variations. Use prompts like: “Give me a list of search queries someone might use if they want very specific information about [email marketing]. Include questions and problem statements, at least 10-15 variations.” 

Step 3: Ensure variety and relevance. If the list isn’t diverse enough, you can refine the prompt: “Include some queries targeting beginners and some for advanced users.” Or, “Focus on long-tail questions with 5+ words.” 

ChatGPT will adjust and provide a richer mix. The goal is to get a bunch of natural-sounding queries that real users might type.

Step 4: Feed these ideas into Rank Tracker. Take the generated list of long-tail keywords and add them to Rank Tracker’s keyword sandbox. Fetch data like search volume, difficulty, CPC, etc., for each.

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You might find that some of these queries have decent monthly volume or very low competition. Even if the volume is low, remember that long-tails collectively can bring significant traffic and often convert well due to their specificity.

Step 5: Create content mapping. Decide which of these long-tails you want to target and how. Some might warrant individual blog posts (if the query implies a distinct topic), while others could be grouped into one article as subheadings (common with multiple small questions on the same theme). 

For example, “improve email open rates” and “boost email click-through” might be combined into one guide about email engagement metrics.

Step 6: Leverage ChatGPT for content briefs. Once you've identified long-tail keywords or keyword clusters, ChatGPT can help structure your content effectively. Instead of starting from scratch, ask ChatGPT to generate an outline based on a specific query.

For example, you can prompt:
"Outline an article that answers the question 'Why is my email marketing not working?' and covers related issues like open rates, content, and targeting."

This ensures your content is comprehensive, well-organized, and aligned with search intent, improving both SEO performance and user satisfaction.

Step 7: Implement and monitor. Create content around these long-tails. Use Rank Tracker to monitor their rankings over time. Often, you’ll find that targeting a bunch of specific queries can quickly lead to multiple page-1 rankings, since competition is lower.

12. Cluster keywords by search intent

A long keyword list is useless without proper organization. Grouping by search intent helps you decide which pages should target which terms.

ChatGPT makes it easy—just paste your list, and it will instantly classify and cluster keywords, saving you time and effort.

Steps to implement:

Step 1: Compile your keyword list. Gather the list of keywords you want to organize. This could be a mix of head terms and long-tails you’ve collected for a project (possibly dozens or hundreds of terms). 

For example, say you have 50 keywords around “project management software” – ranging from “project management software pricing” to “how to use project management tools effectively”.

Step 2: Use ChatGPT to label search intent. Take a subset of keywords (if the list is huge, do 20-30 at a time to avoid running out of tokens) and ask: “Classify each of the following keywords by search intent: informational, navigational, commercial, or transactional. Respond in a table format with Keyword and Intent.”​

 

Always quickly review for accuracy – ChatGPT is usually right about obvious ones, but double-check nuanced cases by Googling some terms.

Step 4: Group keywords by intent buckets. Now you have, say, all informational queries vs commercial ones separated. This can inform content strategy (informational keywords might become blog articles or guides; commercial ones might be targeted on product/service pages or comparison pages). Rank Tracker’s “Keyword Difficulty” can also inform which to target first among these.

13. Determine search intent and content format for target Keywords

Understanding why people search a given keyword (the intent) and what type of content Google favors for that query is critical. 

SEO PowerSuite’s Rank Tracker can show you the current top-ranking pages for a keyword, but interpreting that can be augmented by ChatGPT. You can use ChatGPT to analyze the SERP or just the keyword itself to guess the search intent and recommend the ideal content format to create (blog post, product page, video, etc).

Steps to implement:

Step 1: Select a keyword to analyze. Take a keyword you’re not sure about in terms of intent. For example, “best project management software” – is the intent to compare options (likely commercial investigation), and what format ranks (listicles, reviews)? Or a keyword like “project management training” – perhaps informational (guide or course page)?

Step 2: Get SERP data from Rank Tracker. In Rank Tracker, use the SERP Analysis feature for that keyword.

Download Rank Tracker

Step 3: Feed top URLs to ChatGPT. Copy the URLs of the top 5-10 results and then use the following prompt: “These are the top 5 Google results for the query 'best project management software': [list URLs]. Based on these, what is the primary search intent of the query, and what type of content should I create to satisfy it?”​

Step 4: Derive content format and angle. Once ChatGPT confirms the intent, it often also hints at the format. Take note of these recommendations – they align with what Google likely prefers.

14. Translate and localize keywords for multilingual SEO

If you operate in multiple languages or markets, you’ll often need to find the equivalent keywords in another language. Direct translations don’t always reflect how native speakers search. 

ChatGPT can act as a transliterator and local expert, suggesting the common local search terms that correspond to your English keywords​. SEO PowerSuite can then evaluate those translated terms for search volume and difficulty in the target market.

Steps to implement:

Step 1: Prepare a list of source keywords. Gather the list of keywords in your main language that you want to target in another language. For example, you have 20 English keywords (like “cheap hotels”, “hotel deals last minute”, “best family hotels”) that you want to target in Spanish.

Step 2: Include context for better translation. Identify the target language and country (since region can affect usage). E.g., Spanish for Spain vs Spanish for Mexico might differ. Decide if you want a formal vs informal tone as well.

Step 3: Prompt ChatGPT for local keyword suggestions. For each keyword (or you can batch a few), ask ChatGPT something like: “If a native Spanish speaker searched for ‘cheap hotels’, what phrases might they use? Please give the most common equivalents, including colloquial terms, up to 5 suggestions.”​

Step 4: Repeat for all keywords. Do this for each term or use a more complex prompt to handle a list. 

For instance: “Translate the following search queries from English to Spanish (Spain). Provide 1-3 local keyword alternatives for each, considering how people actually search: 1) cheap hotels, 2) last minute hotel deals, 3) best family hotels.”

Step 5: Compile the translated keyword list. Now you have a bunch of Spanish candidate keywords. Some English terms may translate into the same Spanish term (e.g., “cheap hotels” and “budget hotels” might both be “hoteles baratos”). Note these overlaps and unique finds.

Step 6: Use Rank Tracker to check metrics in the target language. In Rank Tracker, switch the research settings to the target country and language (for example, Google.es for Spain, Spanish language). Input the translated keywords to the Keyword Sandbox module to see their search volumes and competition.

Download Rank Tracker

You might find, for example, “hoteles baratos” has a high search volume, whereas one of ChatGPT’s suggestions like “alojamiento barato” has lower volume or is used differently. This data validates which suggestions are worth targeting.

Step 7: Implement in your multilingual SEO strategy. Use the verified keyword list to optimize your foreign-language pages or to create new content in that language. 

For example, ensure your Spanish landing page title tags and content include “hoteles baratos” instead of a direct translation like “hoteles cheap” (which would be incorrect). 

You can also ask ChatGPT for help in writing meta descriptions or headers in the target language once you have the right keywords.

Step 8: Monitor international performance. Add the new keywords to your Rank Tracker project and track rankings in the local search engine. Over time, see how your pages perform for the translated terms.

Competitor analysis

SEO PowerSuite offers tools to research competitors’ rankings, backlinks, and content. However, drawing strategic insights from that data is often up to the SEO practitioner. 

ChatGPT can assist by summarizing competitor strategies, identifying gaps between you and your competitors, and even simulating what a competitor might be doing next. 

By pairing SEO PowerSuite’s competitor data with ChatGPT’s analytical capabilities, you can gain a deeper understanding of your competitive landscape. Here are some advanced workflows for competitor analysis:

15. Summarize a competitor’s content strategy

Understanding what content is driving a competitor’s SEO success can inform your own content planning. 

With SEO PowerSuite, you can gather data like your competitor’s top pages, their frequent keywords, and site structure. 

ChatGPT can then take this data and produce a coherent summary of the competitor’s content strategy, highlighting key themes and gaps that you can exploit.

Steps to implement:

Step 1: Use SEO PowerSuite to find competitor’s top content. In Rank Tracker, go to Competitor Research > Top Pagesand enter a competitor’s site.

Download Rank Tracker

Once the check is done, export the list of URLs with all the vital details.

Step 2: Feed the findings to ChatGPT. Upload a previously exported CSV to ChatGPT and provide a prompt like: “Here’s the list of the top pages of my competitor. Based on these, summarize what the competitor’s content strategy seems to be. What topics do they focus on, and what audience are they targeting? Also, identify if there are any important topics they aren’t covering much.” 

Alternatively, you can copy the first 20-30 top pages and then paste them directly into ChatGPT.

ChatGPT will break down their strategy, strengths, and missed opportunities, giving you quick insights without the heavy lifting.

Step 3: Identify content gaps and opportunities. Pay attention to what ChatGPT highlighted as missing or lesser-covered topics for the competitor. Cross-reference: are those topics that your site could cover? If neither you nor the competitor have much content on a certain important subject, that’s a prime opportunity to become the authority on it.

Step 4: Simulate competitor’s next moves (optional). You can further ask ChatGPT: “Given this strategy of the competitor, what kind of new content do you predict they might publish in the future?” This speculative question can help you anticipate and perhaps pre-empt competitor moves.

The AI might say, for example, they could expand into video tutorials or advanced guides since they’ve covered beginner content thoroughly. While hypothetical, it gets you thinking proactively.

Step 5: Incorporate insights into your strategy. Use the summary to adjust your content roadmap. 

Maybe you realize the competitor’s strength is in long-form guides – you might need to create competing guides or find an angle they didn’t cover. Or you see they lack interactive tools or certain case studies – you could invest in those to differentiate.

16. Perform a content gap analysis with AI Assistance

Content gap analysis involves finding keywords or topics your competitors rank for that you don’t, which represent opportunities for new content. 

SEO PowerSuite’s Rank Tracker has a Keyword Gap tool to get the raw keyword list. ChatGPT can then help you make sense of that list by grouping the gaps into meaningful topics and suggesting how to tackle them, much like it helped with subtopics earlier​.

Steps to implement:

Step 1: Run a Keyword Gap check in Rank Tracker. Identify one or more main competitors and use Rank Tracker’s Keyword Gap tool. This will output keywords that at least one competitor ranks for in the top results while your site does not.

Download Rank Tracker

Export this list to a manageable file. You might get dozens or hundreds of keywords, so consider focusing on those with significant search volume or relevance.

Step 2: Give ChatGPT the list and ask for themes. Upload a previously exported CSV and prompt, for example: “Our competitor ranks for these keywords that we don’t. What distinct content topics or themes do these keywords represent that we are missing on our site?” 

ChatGPT will analyze and cluster your keywords based on themes and intent, making it easier to spot content gaps and opportunities. It will also provide actionable recommendations on how to create relevant content, so instead of a raw keyword list, you’ll get clear topic groupings with strategic insights on how to leverage them.

Step 3: Plan your content creation. For each gap area, list specific content pieces you’ll create. Prioritize them by potential impact (likely the ones with higher search volume or strategic importance). ChatGPT’s analysis helps justify why each piece is needed.

Step 4: Execute and track results. Create and optimize the new content targeting those gap keywords (with the help of Content Editor for on-page optimization). 

Then use Rank Tracker to monitor your rankings on those newly targeted keywords. Over time, you should see your site start to appear for queries that previously only competitors showed up for, thereby shrinking the gap. 

17. Compare competitor and your backlink profiles for strategic insights

Beyond content, backlinks are a huge part of competitor analysis. 

With SEO SpyGlass, you can directly compare your backlink profile to a competitor’s – but making sense of the differences is key. ChatGPT can interpret how your competitor is acquiring links versus you, and suggest how to close the gap or counter their strategy.

Steps to implement:

Step 1: Obtain comparative backlink data. In SEO SpyGlass, use the Domain Comparison or Link Intersection features. 

For example, compare your domain and a competitor domain to see metrics like total backlinks, unique referring domains, average domain authority, etc.

Download SEO SpyGlass

Or find the links competitor has that you don’t (Link Intersection shows sites linking to them but not to you).

Export some of this data or note key points: e.g., “Competitor has 500 referring domains vs our 300; they have a higher percentage of EDU backlinks; they share 50 linking domains with us, but have 200 unique ones we don’t.”

Step 2: Summarize key differences for ChatGPT and ask what this implies. You might use a prompt like: “My site has 300 referring domains, mostly blogs and business directories, very few .edu/.gov. Competitor has 500 referring domains, including many universities (.edu) and industry association sites. Competitor also got links from sites like [example.com and sample.org] which we lack. What does it suggest about Competitor’s link-building strategy that they have many .edu and industry association backlinks? How might they be getting these, and how can we compete?” 

If you have the list of unique domains they have, you can mention a few notable ones (especially if they’re well-known publications or niche-specific sites).

Step 3: Identify easy wins from link intersection. Provide ChatGPT with a few examples of sites linking to your competitor but not you (the ones SpyGlass’s intersection report shows). 

Ask: “These sites link to Competitor but not us: [Site A], [Site B], [Site C]. Why might they link to Competitor, and how could we also get a link from them?”

Step 4: Develop a counter-strategy. Now that you know where your competitor’s backlinks come from, focus on replicating their best links while adding new ones. 

If they rely on .edu links, consider launching a scholarship program or publishing research universities might cite. For industry association and business directory links, contribute articles or apply for memberships that offer backlink opportunities. 

Reach out to sites that link to your competitor and pitch guest posts, partnerships, or tool reviews. Strengthen your content with data-driven studies and free resources to attract organic links. You can also ask ChatGPT for tailored backlink strategies to refine your approach.

Step 5: Implement and track link acquisition. Use LinkAssistant for outreach if needed (e.g., contacting those sites or similar ones). Over months, keep checking SEO SpyGlass to see if your referring domains count grows and if you close the gap in quality metrics.

18. Assess competitor’s branded vs non-branded traffic split

A competitor might be getting a lot of their organic traffic from branded searches (their name or product names), which is traffic you likely can’t steal. 

To focus your efforts, it helps to know the proportion of competitor traffic coming from non-branded terms (which are the ones you can compete on). If you have access to a competitor’s keyword rankings, ChatGPT can classify which are branded vs non-branded for you and even summarize the split​.

Steps to implement:

Step 1: Obtain competitor keyword data. Using Rank Tracker’s Ranking Keywords module, get a list of keywords that your competitor ranks for (ideally, their top keywords or those bringing traffic).

Download Rank Tracker

Step 2: Prepare the list for ChatGPT. You need to identify your competitor’s brand name and any brand-specific terms (including product names or abbreviations). For instance, the competitor is “Acme Tools”, so any keyword containing “Acme” or names of their specific products counts as branded.

Step 3: Ask ChatGPT to label branded vs unbranded. Prompt: “Here is a list of keywords with traffic numbers for [Competitor X]. Label each keyword as either ‘Branded’ (contains the company/brand/product name) or ‘Unbranded’. Then sum the total traffic for branded vs unbranded keywords.”​

Step 4: Refine strategy based on split. If the competitor has mostly branded traffic, you know their SEO advantage is partially due to brand strength. Your strategy might then emphasize building your brand (since purely chasing all their keywords might not yield equivalent traffic). 

On the other hand, if most of their traffic is unbranded, then it’s an open field – you can directly target those keywords to divert share.

Step 5: Identify high-value unbranded keywords. Look at the unbranded list (which ChatGPT labeled).

Pick out the ones with the biggest traffic numbers – these are likely the generic keywords worth going after. Ensure you have those in your Rank Tracker and consider them in your content strategy if you’re not already targeting them.

Step 6: Use ChatGPT for insight on branded searches. You can also flip this: see how your branded vs unbranded split looks (if you have your organic keywords from Google Search Console, you can do the same classification). 

If you have low branded searches compared to a competitor, that underscores the importance of brand-building and maybe PR/marketing outside of SEO. 

ChatGPT might even give ideas: “Competitor’s high branded traffic suggests strong brand awareness. What are some ways to increase our brand searches?” It could suggest improving offline marketing, encouraging users to search the brand (like branded campaigns), etc.

Reporting and automation

Creating reports and automating routine tasks are essential for efficient SEO management, especially for agencies or large sites. 

SEO PowerSuite can produce data-rich reports and even schedule tasks, but crafting narratives or performing custom analysis requires a human touch—or an AI. 

ChatGPT can fill in by turning raw data into insights in written form, answering ad-hoc questions, and even helping automate SEO workflows through scripting assistance. In this section, we’ll explore how ChatGPT can enhance reporting and automation when used with SEO PowerSuite.

19. Generate client-friendly SEO report summaries

SEO PowerSuite’s reporting module can churn out detailed, white-label PDF reports full of metrics and charts. 

However, clients (or executives) often appreciate a concise summary or explanation of what those metrics mean. ChatGPT can take the raw findings and write a narrative report that highlights the wins, losses, and next steps in plain English, making your reports far more digestible.

Steps to implement:

Step 1: Prepare key data points from SEO PowerSuite. In Rank Tracker, go to your project’s dashboard and save the report in any preferred format.

Download Rank Tracker

Step 2: Prompt ChatGPT to write the summary. For instance: “You are an SEO specialist creating a monthly report for a client. Here are the key results. Write a 3-paragraph summary of these results in a positive, clear tone. The first paragraph should highlight overall progress, the second should discuss any issues or losses and how we’ll address them, and the third should outline upcoming strategies.”

Step 3: Customize and integrate. Make any necessary tweaks, e.g., ensure the tone matches your style (ChatGPT can do formal or casual as you specify). 

Then, integrate this summary into the top of your SEO PowerSuite report or the email you send with the report. The combination of the detailed SEO PowerSuite data plus the narrative summary provides both transparency and clarity.

Step 4: Answer client follow-up questions quickly. If a client asks something like “Why did Keyword B drop?” and you’re not immediately sure, you can use ChatGPT with context: “Our client asked why Keyword B dropped from #1 to #4. It happened after a Google update on [date] and competitor X updated their content. How can I explain this in simple terms?” 

The AI can draft a quick response like, “Keyword B’s ranking slipped primarily because a competitor published a more comprehensive page on the topic, which Google favored. We’ll work on enhancing our content to reclaim that spot.” This saves you time formulating responses under pressure.

Step 5: Ensure accuracy and confidentiality. Double-check any numbers or specific facts in the AI’s summary against your actual data—don’t let AI hallucinate a statistic. 

20. Use ChatGPT for interactive Q&A on SEO data

Imagine if you could ask your SEO data questions in natural language – ChatGPT can act as an analyst that’s on standby for your queries. 

By feeding it slices of your SEO PowerSuite data exports, you can inquire about specifics without manually crunching numbers or filtering spreadsheets. This is like having a conversational interface for your SEO reports, enabling faster decision-making.

Steps to implement:

Step 1: Export relevant data from SEO PowerSuite. Identify what dataset you want to query. For example, your latest rank tracking results, or your site audit issues list, or a list of new backlinks acquired this month. 

Let’s say it’s a backlink report. First, generate a report of all backlinks acquired in the last 30 days. To do so in SEO SpyGlass, go to Historical Data > Backlinks.

Download SEO SpyGlass

Export the data as a CSV or copy it as plain text.

Step 2: Load data into ChatGPT (if small enough). If the dataset is small, paste it directly into ChatGPT. For larger datasets, summarize key metrics (e.g., total new backlinks, average authority score) or break the data into sections for step-by-step analysis.

Step 3: Ask targeted questions. ChatGPT can help analyze trends and pinpoint insights. Try questions like:

ChatGPT will process the data and provide actionable insights, helping you identify what’s working in your link-building strategy and where improvements can be made.

Step 4: Identify patterns and next steps. Once the analysis is complete, you can ask follow-ups like:

This allows you to refine your outreach approach, prioritize high-performing link sources, and double down on what’s working.

By leveraging ChatGPT for backlink analysis and other SEO tasks, you save time, spot opportunities faster, and make data-driven decisions without manually sifting through spreadsheets.

Wrapping it up

Combining SEO PowerSuite’s data-rich toolset with ChatGPT’s intelligence opens up endless possibilities to enhance your SEO workflows. SEO PowerSuite acts as the “big data machine” gathering all the crucial metrics, while ChatGPT helps analyze, interpret, and create with that data​.

Each idea in this guide demonstrates clear steps to integrate ChatGPT into the SEO PowerSuite workflow, ensuring that the whole is greater than the sum of its parts – you get the reliable data and features of SEO PowerSuite with the creativity, insight, and automation capabilities of ChatGPT. 

By following these workflows, you can improve efficiency, uncover new insights, and ultimately drive better SEO results in ways that neither tool could achieve alone.