Yauhen Khutarniuk

Internal links are not as powerful a ranking factor as backlinks, but, when implemented correctly, they can help you bring some of your pages forward in search.

As you might have noticed, over a month ago Link-Assistant.Com's website has migrated from HTTP to HTTPS. The migration was no piece of cake, but all the effort has truly paid off — we went through the process with no harm to our rankings and organic traffic. And now, as all the dust has settled after the migration, I decided to sum up our experience in this case study, full of practical tips and advice.

Search engine optimization has gradually evolved from a stand-alone activity to an integral part of the online marketing mix. SEO managers, PPC managers, SMM managers, community managers, You-Name-It managers should play together to squeeze maximal ROI out of the marketing budget. In practice, however, businesses have to opt for fewer online marketing channels. This guide will help you decide when and why to choose between SEO and PPC, and how to combine them so that you get most of your presence in SERPs.

A scientific approach to understanding how search algorithms work on text classification and retrieval of relevant documents in response to a user query.

Content duplication is talked about a lot, and we can all agree that you should create unique content for your site's every page. But... In reality, duplicate content mostly arises without the webmaster knowing: server settings and site architecture can trick Googlebot into thinking there're a few versions of the same pages on your site. In this post, I'll talk about the 7 common types of duplicate content and share tips on how you can check and protect your site against them.

Here's a list of SEO pros to follow on Twitter. They are fast, have relevant experience, and personal opinion, and can also have a decent chat with you.

Top rankings for competitive keywords is definitely the case of PDFs. So here are some tips on optimizing your PDFs for search results.

In this post, you'll find a detailed description of the top 5 SEO forums, with stats and a drill-down of marketing options

Using header tags, you can tell users and search engines about the different sections of content and what a particular section is all about.