Best Tools for SEO for B2B

In the competitive world of B2B marketing, having the right SEO tools can make all the difference. These tools help businesses optimize their online presence, attract more qualified leads, and ultimately drive growth. Whether you’re looking to improve your keyword strategy, analyze competitors, or enhance your content marketing, the right SEO tools tailored for B2B needs can provide invaluable insights and advantages. In this article, we will explore some of the best SEO tools designed specifically for B2B companies, helping you to choose the right solutions to boost your business.

1. SEO PowerSuite

Our SEO PowerSuite is an all-encompassing software suite designed to address every aspect of search engine optimization. It comprises four main tools: Rank Tracker, WebSite Auditor, SEO SpyGlass, and LinkAssistant. Each tool is dedicated to a specific area of SEO, from keyword research and rank tracking to on-page optimization and backlink analysis. This suite’s goal is to streamline the SEO workflow, providing an integrated solution for managing and enhancing search engine rankings.

Rank Tracker assists us in discovering and monitoring keyword rankings across various search engines, while WebSite Auditor performs comprehensive site audits to pinpoint technical and on-page SEO issues. SEO SpyGlass focuses on backlink analysis, enabling us to evaluate our backlink profile and analyze competitors’ links. LinkAssistant facilitates link-building campaigns by identifying potential link partners and managing outreach efforts. SEO PowerSuite caters to businesses of all sizes, offering both free and paid versions with a variety of features.

Pricing Plans:

Free Plan

Ideal for those just starting out with SEO, our Free Plan provides unlimited keyword tracking, site crawling, and auditing for up to 500 URLs. You can also enjoy in-app content optimization, backlink tracking and auditing for up to 1,100 links, and link prospecting for up to 1,000 prospects. This plan also includes the ability to save projects, a dedicated query processing system for captcha-free checks, and basic report generation features.

Professional Plan

Priced at $299 per year, the Professional Plan includes all the features of the Free Plan, but with significant upgrades. This plan offers unlimited site crawling and auditing, unlimited backlink tracking and link auditing, and unlimited link prospecting and outreach. Additionally, it includes advanced reporting capabilities such as scheduled reports and report delivery, and the ability to print reports on paper with watermarks. For those who opt for a longer commitment, we offer a 2-year plan at $478 (saving 20%) and a 3-year plan at $591 (saving 34%).

Enterprise Plan

At $499 per year, the Enterprise Plan is designed for those who need the most comprehensive SEO solution. It includes all the features of the Professional Plan, but with additional enhancements such as the ability to print reports on paper without watermarks, more advanced scheduling for reports and report delivery, and extended data export options including .csv, .sql, and .html formats. For longer commitments, we provide a 2-year plan at $798 (saving 20%) and a 3-year plan at $987 (saving 34%).

Pros:

• Comprehensive suite covering all aspects of SEO
• User-friendly interface suitable for beginners
• Unlimited SEO data without daily credit limits

Cons:

• Desktop-based, which might not appeal to all users
• Requires time to fully explore all features

2. Rank Tracker

Rank Tracker is our comprehensive keyword tracking solution designed to help B2B businesses monitor their SEO performance across various search engines. This tool allows you to track an unlimited number of keywords on both desktop and mobile platforms, providing insights into local and global rankings. Rank Tracker offers customizable dashboards and detailed SEO reports, enabling you to perform keyword research, analyze competitors’ strategies, and optimize your SEO campaigns effectively.

This versatile tool supports over 597 search engines and provides a thorough overview of keyword positions, SERP features, and competitor rankings. B2B companies can automate rank checks, generate white-label reports, and integrate data from Google Analytics and Search Console, making Rank Tracker an essential tool for enhancing online visibility and staying ahead in the competitive B2B landscape.

Pricing Plans: 

Free Version

Our Free version provides access to unlimited keyword tracking and basic SERP analysis. B2B companies can track keyword performance on desktop and mobile devices, optimize for local SEO, and conduct keyword research without any cost. This version is perfect for those just starting with SEO tracking.

Professional Version

For $299 per year, the Professional version includes all Free version features and adds advanced tracking capabilities. B2B users can track multiple competitors, schedule automatic rank checks, and generate custom SEO reports. Our Professional version also offers dedicated query processing for captcha-free checks. The 1-year plan for the Professional version is priced at $299 per year. It provides comprehensive features like advanced tracking, competitor analysis, and custom SEO reports. This plan is perfect for in-house SEO teams in medium-sized B2B businesses. Our 2-year plan is available at $479, offering a 20% discount. This plan includes all features of the 1-year plan, making it a cost-effective option for long-term SEO tracking and analysis. The 3-year plan is priced at $594, providing a 34% discount. It offers all the features of the Professional version, ensuring long-term savings and consistent SEO performance monitoring.

Enterprise Version

At $499 per year, the Enterprise version is designed for extensive use by agencies and large-scale B2B operations. It includes all Professional features plus unlimited competitor tracking, advanced data export options, and white-label reports. B2B users can automate reporting and share insights through custom HTML emails or direct links. The 1-year plan for the Enterprise version costs $499 per year. It includes all advanced features and is designed for large B2B businesses and agencies needing extensive SEO capabilities. Our 2-year plan is available at $799, offering a 20% discount. This plan provides all the features of the Enterprise version, making it a cost-effective choice for long-term SEO projects. The 3-year plan is priced at $989, providing a 34% discount. It offers all Enterprise features, ensuring significant savings and robust SEO performance for large-scale operations.

Pros:

• Unlimited keyword tracking
• Supports over 597 search engines
• Comprehensive competitor analysis

Cons: 

• Advanced features only in paid versions
• Initial setup can be complex

3. WebSite Auditor

WebSite Auditor is our all-in-one tool for on-page SEO and site auditing, perfect for B2B businesses aiming to boost their search engine rankings. It performs thorough technical SEO audits, identifying issues like broken links, duplicate content, and page speed problems. The tool offers actionable recommendations to fix these issues, ensuring full optimization for search engines.

In addition to technical audits, WebSite Auditor includes on-page optimization tools like a content editor and TF-IDF analysis. B2B companies can visualize their site’s structure, generate XML sitemaps, and create robots.txt files. Integration with Google Analytics and Search Console provides a complete view of a site’s SEO performance. With its user-friendly interface and powerful features, WebSite Auditor is an essential tool for serious B2B marketers.

Pricing Plans:

Free Version

Our Free version offers a basic site audit and on-page analysis for up to 500 URLs. B2B users can access essential features like technical SEO audits, content optimization, and site structure visualization at no cost, making it ideal for small B2B websites.

Professional Version

Priced at $299 per year, the Professional version includes unlimited site audits, advanced on-page optimization tools, and automated tasks. B2B companies can schedule regular audits, generate custom reports, and integrate data from multiple sources. This plan is perfect for medium-sized B2B businesses. The 1-year plan for the Professional version is priced at $299 per year. It provides comprehensive features like unlimited site audits, content optimization, and detailed SEO reports, making it ideal for medium-sized B2B companies.

Our 2-year plan is available at $479, offering a 20% discount. This plan includes all features of the 1-year plan, providing a cost-effective solution for long-term SEO audits and optimization. The 3-year plan is priced at $594, providing a 34% discount. It offers all the features of the Professional version, ensuring long-term savings and consistent site performance monitoring.

Enterprise Version

At $499 per year, the Enterprise version is designed for large B2B websites and agencies. It includes all Professional features plus white-label reports, advanced data export options, and priority support. B2B companies can automate reporting, share insights with clients, and manage extensive SEO projects efficiently. The 1-year plan for the Enterprise version costs $499 per year. It includes all advanced features and is designed for large B2B businesses and agencies needing comprehensive SEO capabilities. Our 2-year plan is available at $799, offering a 20% discount. This plan provides all the features of the Enterprise version, making it a cost-effective choice for long-term SEO projects. The 3-year plan is priced at $989, providing a 34% discount. It offers all Enterprise features, ensuring significant savings and robust SEO performance for large-scale operations.

Pros: 

• Comprehensive technical SEO audits
• Advanced on-page optimization tools
• Integration with Google Analytics and Search Console

Cons:

• Advanced features limited to paid versions
• Can be overwhelming for beginners

4. SEO SpyGlass

SEO SpyGlass is our advanced backlink analysis tool designed to help B2B businesses evaluate their link profiles and find new link-building opportunities. This tool provides in-depth analysis of backlinks, including metrics like InLink Rank, anchor texts, penalty risks, and social media popularity. With the largest and most current backlink index, SEO SpyGlass enables B2B users to compare their link profiles with competitors and identify potential link prospects.

SEO SpyGlass offers a detailed view of a site’s backlink profile, allowing users to track historical data, analyze competitor backlinks, and uncover backlink gaps. Integration with Google Analytics and Search Console provides a complete picture of a site’s link performance. This makes SEO SpyGlass an essential tool for B2B companies looking to enhance their link-building strategies and improve search engine rankings.

Pricing Plans:

Free Version

Our Free version offers basic backlink analysis and access to the largest backlink index. B2B companies can evaluate their link profiles, analyze competitor backlinks, and identify link-building opportunities at no cost, making it ideal for those starting with backlink analysis.

Professional Version

For $299 per year, the Professional version includes all Free version features plus advanced backlink analysis, historical data tracking, and custom reports. B2B users can analyze up to 200 domains simultaneously and access detailed link metrics. This version is suitable for medium-sized B2B businesses. The 1-year plan for the Professional version is priced at $299 per year. It offers comprehensive features like advanced backlink analysis and historical data tracking, making it ideal for medium-sized B2B companies. Our 2-year plan is available at $479, offering a 20% discount. This plan includes all features of the 1-year plan, providing a cost-effective solution for long-term backlink analysis. The 3-year plan is priced at $594, providing a 34% discount. It offers all the features of the Professional version, ensuring long-term savings and detailed backlink performance monitoring.

Enterprise Version

At $499 per year, the Enterprise version is designed for large B2B websites and agencies. It includes all Professional features plus white-label reports, advanced data export options, and automated backlink checks. B2B companies can automate reporting, share insights with clients, and manage extensive link-building projects efficiently. The 1-year plan for the Enterprise version costs $499 per year. It includes all advanced features and is designed for large B2B businesses and agencies needing extensive backlink analysis capabilities. Our 2-year plan is available at $799, offering a 20% discount. This plan provides all the features of the Enterprise version, making it a cost-effective choice for long-term backlink analysis projects. The 3-year plan is priced at $989, providing a 34% discount. It offers all Enterprise features, ensuring significant savings and robust backlink performance for large-scale operations.

Pros: 

• Comprehensive backlink analysis
• Largest and most current backlink index
• Integration with Google Analytics and Search Console

Cons:

• Advanced features limited to paid versions
• Initial setup can be complex

5. LinkAssistant

LinkAssistant is our robust tool for automating link-building campaigns, tailored for B2B businesses looking to enhance their SEO outreach. This tool helps users discover high-quality link-building opportunities, gather contact information, and send personalized email campaigns. With LinkAssistant, B2B users can efficiently manage their link-building efforts, ensuring they build relevant and authoritative backlinks.

LinkAssistant offers various link prospecting techniques, including guest posting, competitor backlinks, and broken link building. The tool provides detailed metrics to evaluate the quality of potential links, such as Domain InLink Rank, social media popularity, and organic traffic. B2B companies can track their outreach campaigns, verify acquired backlinks, and generate custom reports to share with clients, making LinkAssistant an essential tool for streamlining link-building efforts.

Pricing Plans:

Free Version

Our Free version offers basic link prospecting and outreach features. B2B users can discover link-building opportunities, gather contact information, and send a limited number of email campaigns at no cost, making it ideal for small B2B websites.

Professional Version

Priced at $299 per year, the Professional version includes all Free version features plus advanced link prospecting techniques, automated email campaigns, and detailed link metrics. B2B users can manage large-scale outreach campaigns, verify backlinks, and generate custom reports. This version is suitable for medium-sized B2B businesses. The 1-year plan for the Professional version is priced at $299 per year. It provides comprehensive features like advanced link prospecting and detailed metrics, making it ideal for medium-sized B2B companies. Our 2-year plan is available at $479, offering a 20% discount. This plan includes all features of the 1-year plan, providing a cost-effective solution for long-term link-building efforts. The 3-year plan is priced at $594, providing a 34% discount. It offers all the features of the Professional version, ensuring long-term savings and effective link-building management.

Enterprise Version

At $499 per year, the Enterprise version is designed for large B2B websites and agencies. It includes all Professional features plus white-label reports, advanced data export options, and automated link verification. B2B companies can automate reporting, share insights with clients, and manage extensive link-building projects efficiently. The 1-year plan for the Enterprise version costs $499 per year. It includes all advanced features and is designed for large B2B businesses and agencies needing comprehensive link-building capabilities. Our 2-year plan is available at $799, offering a 20% discount. This plan provides all the features of the Enterprise version, making it a cost-effective choice for long-term link-building projects. The 3-year plan is priced at $989, providing a 34% discount. It offers all Enterprise features, ensuring significant savings and robust link-building performance for large-scale operations.

Pros: 

• Comprehensive link prospecting and outreach
• Detailed link quality metrics
• Integration with email and CRM tools

Cons

• Advanced features limited to paid versions
• Can be overwhelming for beginners

6. SpyFu

SpyFu is a specialized tool for competitor analysis and PPC strategy. It offers deep insights into competitors’ SEO and PPC campaigns, revealing keywords, backlinks, and ad spend. SpyFu’s keyword research features help businesses identify ranking opportunities and optimize their own campaigns.

The tool’s ability to provide historical data on competitors’ performance is particularly valuable for long-term strategy planning. SpyFu also offers backlink outreach suggestions, helping businesses build a robust link profile. Its affordable pricing and comprehensive competitor insights make it a top choice for B2B marketers focused on competitive intelligence.

Pricing Plans:

Basic Plan

The Basic Plan costs $39 per month when billed monthly or $33 per month when billed annually. This plan includes 10,000 search results, 10,000 data exports, 100 domain overview PDFs, and 6 months of historical data. It also provides 250 sales leads and domain contacts and allows tracking of 5,000 weekly keyword rankings. This plan is suitable for small businesses needing essential SEO data.

Professional Plan

The Professional Plan is priced at $79 per month when billed monthly or $58 per month when billed annually. This plan offers unlimited search results, unlimited data exports, unlimited domain overview PDFs, and access to 10+ years of historical data. Users also get 500 sales leads and domain contacts, and tracking of 15,000 weekly keyword rankings. Additional features include API access and more comprehensive tools, ideal for growing businesses and SEO consultants.

Enterprise Plan

The Enterprise Plan costs $399 per month, offering maximum data access for agencies and large enterprises. This plan includes 100 million analysis units, access to all features in the Professional Plan, and full API access. It is designed for businesses requiring extensive data handling capabilities and advanced SEO reporting tools.

Pros:

• In-depth competitor analysis
• Detailed keyword research and PPC insights
• Historical data on competitors’ performance

Cons:

• Limited keyword and backlink database
• Reports can lack customization options
• Requires manual searching for some features

7. Ubersuggest

Ubersuggest, developed by Neil Patel, is an accessible and affordable SEO tool that offers keyword research, competitor analysis, and content ideas. It provides data on keyword search volume, keyword difficulty, and SEO competition, making it easier for businesses to develop effective keyword strategies.

Ubersuggest also includes a site audit feature, which identifies technical SEO issues and provides recommendations for improvement. The backlink analysis tool helps users understand their backlink profile and discover new link-building opportunities. With its user-friendly interface and comprehensive features, Ubersuggest is a great option for B2B marketers looking to enhance their SEO efforts without breaking the bank.

Pricing Plans:

Individual Plan

The Individual Plan is available at $12 per month or a one-time payment of $120 for lifetime access. It includes 150 searches per day, 1 domain, 125 tracked keywords per domain, and 5 competitors per domain. This plan is ideal for solo entrepreneurs and small businesses managing a single website.

Business Plan

The Business Plan costs $20 per month or a one-time payment of $200 for lifetime access. It offers 300 searches per day, 7 domains, 150 tracked keywords per domain, and 10 competitors per domain. This plan is suitable for small to medium-sized businesses managing multiple websites.

Enterprise Plan

The Enterprise Plan is priced at $40 per month or a one-time payment of $400 for lifetime access. It includes 900 searches per day, 15 domains, 300 tracked keywords per domain, and 15 competitors per domain. This plan is designed for large businesses and agencies managing numerous websites and needing extensive data analysis.

Pros:

• Affordable pricing plans
• Comprehensive keyword and backlink analysis
• User-friendly interface

Cons:

• Limited advanced features
• Smaller database compared to some competitors
• Basic reporting options

8. Majestic SEO

Majestic SEO is a powerful tool for backlink analysis and link-building strategies. It offers a detailed view of a website’s backlink profile, providing metrics such as Trust Flow, Citation Flow, and Topical Trust Flow. These metrics help users understand the quality and relevance of their backlinks, making it easier to develop effective link-building strategies.

The Site Explorer feature provides a comprehensive analysis of any URL, revealing important insights into backlinks, referring domains, and anchor text distribution. Majestic SEO’s tools are particularly useful for businesses looking to improve their off-page SEO and build a strong backlink profile.

Pricing Plans:

Lite Plan

The Lite Plan costs $49.99 per month or $41.67 per month when billed annually. This plan includes 1 million analysis units, access to the Fresh Index, Site Explorer, Keyword Generator, and various other SEO tools. It is suitable for auditing and prospecting a small group of sites.

Pro Plan

The Pro Plan is priced at $99.99 per month or $83.33 per month when billed annually. This plan offers 20 million analysis units, access to both the Fresh and Historic Indexes, raw data exports, custom reports, and additional advanced SEO tools. It is ideal for agencies, domain traders, and SEO consultants needing higher volume queries and more extensive data.

API Plan

The API Plan costs $399.99 per month or $333.33 per month when billed annually. It includes 100 million analysis units and full API access, allowing maximum data retrieval and integration capabilities. This plan is designed for large agencies and developers requiring direct data access from Majestic.

Pros:

• Detailed backlink analysis metrics
• Comprehensive site explorer feature
• Useful for off-page SEO strategies

Cons:

• Limited on-page SEO features
• Higher cost for advanced plans
• Steep learning curve for beginners

9. Serpstat

Serpstat is an all-in-one SEO platform that offers tools for keyword research, competitor analysis, site audits, and backlink analysis. It helps businesses identify ranking opportunities and optimize their SEO strategies through its comprehensive features. The Keyword Research tool provides detailed metrics and suggestions, while the Competitor Analysis tool offers insights into competitors’ SEO and PPC campaigns.

Serpstat’s Site Audit feature identifies technical SEO issues and provides recommendations for improvement. The Backlink Analysis tool helps users understand their backlink profile and discover new link-building opportunities. Serpstat’s versatile features and affordable pricing make it a valuable tool for B2B marketers.

Pricing Plans:

Individual Plan

The Individual Plan is available at $59 per month or $600 per year. It includes 100 daily queries, 2,000 results per query, 50,000 export rows per month, and access to basic SEO, PPC, and competitor analysis tools. This plan is ideal for individual users managing up to 5 projects.

Team Plan

The Team Plan costs $119 per month or $1,200 per year. It offers 500 daily queries, 10,000 results per query, 250,000 export rows per month, and additional features like AI content tools, branded reports, and team management capabilities. This plan is suitable for small in-house teams.

Agency Plan

The Agency Plan is priced at $479 per month or $4,920 per year. It includes 5,000 daily queries, 100,000 results per query, 2,500,000 export rows per month, and comprehensive tools for large agencies and in-house teams. This plan offers extensive data limits, more team members, and white-label reporting.

Pros:

• Comprehensive suite of SEO tools
• Affordable pricing plans
• Detailed keyword and competitor analysis

Cons:

• Limited advanced features
• Smaller database compared to some competitors
• Basic reporting options

10. Raven Tools

Raven Tools offers a suite of SEO and marketing tools designed to help businesses improve their online visibility. It includes tools for keyword research, site audits, backlink analysis, and social media management. The Site Auditor tool identifies technical SEO issues and provides actionable recommendations for improvement.

Raven Tools also offers a comprehensive backlink analysis tool, helping users understand their backlink profile and discover new link-building opportunities. The platform’s user-friendly interface and integration with other marketing tools make it a great option for B2B marketers looking to streamline their SEO efforts.

Pricing Plans:

Small Biz Plan

The Small Biz plan is priced at $39 per month or $468 per year when paid upfront. This plan is designed for small businesses and includes support for up to 2 domains or campaigns, allowing 2 users to manage SEO activities. It also offers 1,500 position checks to track keyword rankings. This affordable option is ideal for businesses looking to start their SEO journey with a limited budget.

Start Plan

The Start plan costs $79 per month or $948 per year if paid annually. It is suitable for growing businesses that need to manage up to 20 domains or campaigns. This plan accommodates 4 users and includes 15,000 position checks, making it a great choice for companies expanding their SEO efforts and requiring more extensive tools and capabilities.

Grow Plan

At $139 per month or $1,668 per year when prepaid, the Grow plan is tailored for mid-sized agencies. It supports 80 domains or campaigns and allows 8 users to collaborate on SEO tasks. With 20,000 position checks included, this plan offers robust features and higher capacity, making it well-suited for agencies handling larger projects and delivering detailed SEO reports.

Thrive Plan

The Thrive plan is available for $249 per month or $2,988 annually if paid upfront. This plan is designed for larger agencies and in-house marketing teams, supporting up to 160 domains or campaigns. It allows 20 users to manage SEO activities and includes 25,000 position checks. The Thrive plan provides extensive capabilities for comprehensive SEO management and reporting needs.

Lead Plan

The Lead plan is the most extensive option, costing $399 per month or $4,788 per year when paid in advance. It is ideal for large agencies and enterprises, offering support for up to 320 domains or campaigns and allowing 40 users to collaborate. With 30,000 position checks included, this plan covers all available features and provides the highest capacity for SEO and reporting requirements.

Pros:

• Comprehensive suite of SEO and marketing tools
• User-friendly interface
• Integration with other marketing tools

Cons:

• Limited advanced features
• Smaller database compared to some competitors
• Basic reporting options

11. CognitiveSEO

CognitiveSEO is a comprehensive SEO tool that offers site audits, backlink analysis, and rank tracking. It helps businesses identify SEO issues and provides actionable recommendations for improvement. The Site Audit tool uncovers technical SEO problems, while the Backlink Analysis tool provides insights into a website’s backlink profile.

CognitiveSEO also includes a Content Optimization tool, which helps users improve their content for better search engine rankings. The platform’s detailed reports and user-friendly interface make it a valuable tool for B2B marketers looking to enhance their SEO strategies.

Pricing Plans:

Starter Plan

The Starter plan is priced at $129.99 per month or $89 per month when paid annually. This plan is perfect for freelancers, startups, and in-house marketers working with a limited budget. It includes support for 5 campaigns, 50,000 on-page audit info, and 1,500 rank tracking info. It offers a cost-effective solution for those beginning their SEO journey, providing essential tools to get started.

Premium Plan

The Premium plan costs $199 per month or $209 per month when paid annually. It is designed for small to medium-sized agencies or SMBs. This plan supports up to 10 campaigns, includes 150,000 on-page audit info, and offers 4,500 rank tracking info. It provides a comprehensive set of tools for growing businesses, allowing them to manage more complex SEO tasks and deliver detailed insights.

Elite Plan

The Elite plan is available for $499 per month or $349 per month when paid annually. This plan is tailored for larger agencies and enterprises, supporting 25 campaigns, 300,000 on-page audit info, and 13,500 rank tracking info. It provides extensive features and higher capacities, making it suitable for managing large-scale SEO projects and delivering advanced analysis and reports.

Pros:

• Comprehensive SEO analysis tools
• Detailed reports and actionable recommendations
• User-friendly interface

Cons:

• Higher cost for advanced plans
• Limited integration with other marketing tools
• Basic reporting options

12. BrightEdge

BrightEdge is an enterprise-level SEO platform that offers a wide range of tools for keyword research, content optimization, and performance tracking. It provides detailed insights into search engine rankings, helping businesses develop effective SEO strategies. The platform’s 

Data Cube feature offers comprehensive data on keywords, backlinks, and competitors.

BrightEdge also includes a ContentIQ tool, which helps users optimize their content for better search engine rankings. The platform’s robust analytics and reporting capabilities make it a top choice for large businesses looking to enhance their SEO efforts.

Pricing Plans:

• Custom pricing based on business needs

Pros:

• Comprehensive enterprise-level SEO tools
• Detailed insights and analytics
• Robust reporting capabilities

Cons:

• Higher cost compared to other tools
• Steep learning curve for beginners
• Requires time to fully utilize all features

13. Little Warden

Little Warden automates essential SEO checks that B2B business owners, marketers, and site admins often don’t have time for. It monitors technical issues such as domain expirations, SSL certificate expirations, and changes in title and meta tags. The tool provides instant alerts through various communication channels like email, Messenger, or Slack.

Little Warden is particularly useful for businesses managing multiple websites. It walks users through setting up tailored checks for their entire portfolio and delivers automated updates on any issues found. This tool ensures that critical SEO aspects are always monitored, helping businesses maintain their online visibility.

Pricing Plans:

Freelancer Plan

The Freelancer plan is priced at €29.99 per month or €299.99 per year. This plan includes monitoring for up to 20 URLs, 2 weeks of data retention, and up to 10 checks per URL. It is ideal for individual freelancers who need to keep track of a smaller number of websites and ensure their SEO efforts are on track without significant investment.

Small Team Plan

The Small Team plan costs €39.99 per month or €399.99 per year. It is designed for small teams and supports up to 100 URLs with 1 month of data retention. This plan allows up to 15 checks per URL and includes API access, making it suitable for teams that require collaboration and integration capabilities for their SEO monitoring efforts.

Agency Plan

The Agency plan is available for €69.99 per month or €699.99 per year. This plan, which is the most popular option, includes monitoring for up to 650 URLs and offers 3 months of data retention. It supports up to 20 checks per URL and allows for unlimited team members and API access, making it an excellent choice for agencies managing multiple clients and needing extensive SEO monitoring capabilities.

Large Agency Plan

The Large Agency plan costs €169.99 per month or €1,699.99 per year. It is tailored for large agencies and includes monitoring for up to 5,000 URLs with 6 months of data retention. This plan supports up to 30 checks per URL and allows for unlimited team members and API access. It is the best option for agencies handling a large volume of SEO projects and requiring comprehensive monitoring and reporting features.

Pros:

• Automates essential SEO checks
• Instant alerts through multiple communication channels
• Useful for managing multiple websites

Cons:

• Limited advanced SEO features
• Higher cost for larger plans
• Basic reporting options

14. Google Analytics, Search Console, and PageSpeed Insights

Google offers a powerful trio of tools that are essential for any B2B SEO strategy. Google Analytics provides in-depth insights into user behavior and website traffic, helping businesses understand how visitors interact with their site. It offers metrics on user sessions, page engagement, and traffic sources, which are crucial for measuring the effectiveness of SEO strategies.

Google Search Console focuses on search performance, monitoring how the website is indexed and identifying issues that might affect its visibility. PageSpeed Insights evaluates the technical performance of a website, offering recommendations to improve loading speeds and user experience. Together, these tools provide a comprehensive overview of a site’s SEO health, making them indispensable for B2B marketers.

Pricing Plan:

• Free

Pros:

• Comprehensive data on website performance
• Free to use with extensive support resources
• Integration with other Google tools

Cons:

• Limited backlink analysis capabilities
• Steeper learning curve for beginners
• Requires time to interpret and act on data

15. Ahrefs

Ahrefs is renowned for its extensive backlink analysis and competitor research capabilities. This tool is indispensable for B2B marketers aiming to outperform their competitors. Ahrefs’ Site Explorer provides deep insights into the backlink profile and organic search traffic of any website, revealing opportunities and threats within the industry. The Keywords Explorer offers detailed metrics and keyword difficulty scores, aiding in comprehensive keyword research.

One of Ahrefs’ standout features is Content Explorer, which helps users find the most shared and linked-to content within their industry, thus guiding content strategy development. The Rank Tracker tool monitors keyword rankings over time, offering valuable data to refine SEO strategies. Ahrefs’ extensive data and user-friendly interface make it a top choice for B2B marketers aiming to enhance their SEO efforts.

Pricing Plans:

Lite

The Lite plan starts at $129 per month, offering essential data for small businesses and hobby projects. This plan includes 5 projects, 6 months of history, 1 included user, and 500 credits per user monthly. Additional users can be added for $40 per month each. Key features include Dashboard, Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, and Competitive Analysis.

Standard

Priced at $249 per month, the Standard plan is perfect for freelance SEOs and marketing consultants. It includes 20 projects, 2 years of history, 1 included user, and unlimited credits per user monthly. Up to 5 additional users can be added for $60 per month each. Additional features include Portfolios, Content Explorer, Batch Analysis, and SERP comparison.

Advanced

The Advanced plan starts at $449 per month and is tailored for lean in-house marketing teams. It includes 50 projects, 5 years of history, 1 included user, and unlimited credits per user monthly. Up to 10 additional users can be added for $80 per month each. Extra features include Looker Studio integration, Web Explorer, and AI Content Grader.

Enterprise

For agencies and large enterprises, the Enterprise plan starts at $14,990 per year. It offers 100 projects, unlimited history, 3 included users, and unlimited credits per user monthly. Unlimited additional users can be added for $1,000 per year each. Additional benefits include access management, audit logs, SSO, and advanced reporting tools.

Pros:

• Robust backlink analysis and competitor research tools
• Comprehensive keyword research capabilities
• User-friendly interface with detailed tutorials and support

Cons:

• Higher cost compared to some competitors
• Steep learning curve for new users
• Limited access to features in lower-tier plans

16. Surfer SEO

Surfer SEO is a comprehensive tool for on-page and off-page SEO analysis. It offers a built-in keyword research tool and provides content optimization suggestions. The AI-powered tool helps generate content outlines and assists in writing, ensuring that content is optimized for search engines.

Surfer SEO tracks target keywords and monitors top-ranking pages, providing actionable insights for improving content. The tool’s user-friendly interface and collaboration features make it suitable for teams working on content optimization. While it lacks a free plan, Surfer SEO’s advanced analytics and content recommendations make it a valuable asset for B2B SEO strategies.

Pricing Plans:

Essential

The Essential plan is priced at $89 per month, designed for small business owners and freelancers. It includes the ability to write and optimize up to 30 articles with the Content Editor, 20 Auto-Optimize runs, and a Content Audit BETA. Other features include Humanize 50,000 words, unlimited AI detection, Keyword Research, and inviting 2 team members.

Scale

For mid-sized agencies and marketing teams, the Scale plan costs $129 per month. It allows up to 100 articles, 40 Auto-Optimize runs, and includes all features from the Essential plan plus additional auditing capabilities and the ability to invite up to 5 team members.

Scale AI

At $219 per month, the Scale AI plan is ideal for agencies and teams looking to leverage AI. This plan supports up to 100 articles, generates up to 10 ready-to-rank AI articles, and provides 80 Auto-Optimize runs. It includes an onboarding call and all features from the Scale plan.

Enterprise

The Enterprise plan offers customized pricing for large agencies and marketing teams, billed annually. This plan includes a custom number of articles and AI-generated articles, unlimited AI detection, and priority support. Additional features include a personalized onboarding process, SERP Analyzer, and White Label capabilities.

Pros:

• Comprehensive on-page and off-page SEO analysis
• AI-powered content optimization suggestions
• User-friendly interface and collaboration features

Cons:

• No free plan available
• Higher cost for advanced features
• Limited customization options

17. BuzzSumo

BuzzSumo is an invaluable tool for B2B content marketing and keyword research. It helps marketers identify trending topics and high-performing content within their industry. By analyzing social media shares and backlinks, BuzzSumo provides insights into what content resonates with audiences, guiding content strategy.

The tool also offers content briefs and monitors mentions and trends, helping businesses stay ahead of industry developments. BuzzSumo’s ability to identify influencers and analyze competitors’ content strategies makes it a powerful asset for B2B marketers aiming to create impactful and shareable content.

Pricing Plans:

Content Creation

Priced at $199 per month, the Content Creation plan is perfect for marketers and marketing agencies. It includes 1 user, unlimited searches, 2 alerts, and features like Content Analyzer, Trending Feeds, and Question Analyzer.

PR & Comms

For agencies focused on media outreach and trend tracking, the PR & Comms plan costs $299 per month. This plan supports 5 users, unlimited searches, 5 alerts, and includes everything in the Content Creation plan plus Media Database & Outreach, Coverage Reports, and Slack Integration.

Suite

The Suite plan, the most popular option, is priced at $499 per month. It is designed for large marketing teams in brands and agencies, supporting 10 users, unlimited searches, and 10 alerts. This plan includes all features from the PR & Comms plan and adds YouTube Analyzer, Advanced Chrome Extension, and Article Uploads.

Enterprise

For comprehensive access, the Enterprise plan is priced at $999 per month and billed annually. It supports 30 users, unlimited searches, and 50 alerts. This plan includes everything from the Suite plan, along with RSS Feed, Granular Location Search, and early access to new features.

Pros:

• Identifies trending content and topics
• Analyzes social media shares and backlinks
• Monitors industry trends and mentions

Cons:

• Limited features for backlink analysis
• Higher cost for advanced plans
• User interface can be overwhelming for new users

Conclusion

Investing in the right SEO tools can transform your B2B marketing strategy, giving you the insights and capabilities needed to outshine your competitors and attract more qualified leads. Each tool we’ve explored offers unique features tailored to different business needs, from comprehensive suites like SEO PowerSuite and Ahrefs to more specialized solutions like Little Warden and Majestic SEO. These tools not only enhance your keyword strategy and site audits but also provide valuable data for content optimization and competitor analysis.

Choosing the best SEO tool for your B2B needs depends on your specific goals, budget, and technical requirements. Whether you’re a small business just starting out or a large enterprise looking to refine your SEO strategy, there’s a tool out there to fit your needs. By leveraging these top SEO solutions, you can boost your online presence, drive business growth, and stay ahead in the competitive B2B landscape.