Best SEO Tools for Mac

For Mac users looking to optimize their websites and boost search engine rankings, the right SEO tools are essential. While many SEO tools are platform-agnostic, some are specifically designed to leverage the strengths of macOS. In this article, we will explore the top SEO tools for Mac users, covering everything from keyword research and backlink analysis to site auditing and performance monitoring. Whether you are a seasoned SEO professional or just starting, these tools will help you streamline your SEO efforts and achieve better results.

1. SEO PowerSuite

SEO PowerSuite is our go-to all-in-one SEO toolkit, perfectly tailored for our needs. Our comprehensive platform encompasses everything from rank tracking and keyword research to technical audits and backlink analysis. With SEO PowerSuite, we can tackle every SEO challenge head-on. The suite includes four powerful tools: Rank Tracker, WebSite Auditor, SEO SpyGlass, and LinkAssistant, each designed to address specific aspects of SEO.

With Rank Tracker, we explore endless keyword ideas and monitor rankings across multiple search engines. WebSite Auditor provides in-depth SEO audits, highlighting technical and on-page issues that need fixing. SEO SpyGlass offers a thorough analysis of our backlink profile, while LinkAssistant automates our link-building campaigns, helping us find and manage backlink prospects efficiently. The integration of these tools ensures that every step of our SEO campaign is meticulously covered, making it easier for us to improve our site’s performance and outrank our competitors.

Pricing Plans:

Free Plan

Ideal for those just starting out with SEO, our Free Plan provides unlimited keyword tracking, site crawling, and auditing for up to 500 URLs. You can also enjoy in-app content optimization, backlink tracking and auditing for up to 1,100 links, and link prospecting for up to 1,000 prospects. This plan also includes the ability to save projects, a dedicated query processing system for captcha-free checks, and basic report generation features.

Professional Plan

Priced at $299 per year, the Professional Plan includes all the features of the Free Plan, but with significant upgrades. This plan offers unlimited site crawling and auditing, unlimited backlink tracking and link auditing, and unlimited link prospecting and outreach. Additionally, it includes advanced reporting capabilities such as scheduled reports and report delivery, and the ability to print reports on paper with watermarks. For those who opt for a longer commitment, we offer a 2-year plan at $478 (saving 20%) and a 3-year plan at $591 (saving 34%).

Enterprise Plan

At $499 per year, the Enterprise Plan is designed for those who need the most comprehensive SEO solution. It includes all the features of the Professional Plan, but with additional enhancements such as the ability to print reports on paper without watermarks, more advanced scheduling for reports and report delivery, and extended data export options including .csv, .sql, and .html formats. For longer commitments, we provide a 2-year plan at $798 (saving 20%) and a 3-year plan at $987 (saving 34%).

Pros:

• Comprehensive toolkit for all SEO needs
• Desktop application designed for macOS
• Separate modules for focused tasks

Cons:

• Expensive for smaller businesses
• Limited keyword research capabilities in the free version

2. Rank Tracker

Rank Tracker is our versatile tool that allows users to monitor keyword rankings across multiple search engines and devices. It offers an all-in-one solution for tracking keyword positions with customizable rank tracking dashboards and SEO reports. Designed for professional SEO tasks, Rank Tracker lets users check ranks without keyword limits, optimize for local search, conduct keyword research, analyze competitors’ keywords and traffic, and more. Our tool’s flexibility extends to tracking rankings in over 597 search engines, making it a comprehensive solution for SEO professionals who need detailed and accurate data to guide their strategies.

This software is ideal for those looking to perform advanced keyword position tracking. Rank Tracker can scan the top search results, track both global and local keyword rankings, and provide positions in Google SERPs or other search engines. It supports both desktop and mobile rank tracking, ensuring that users can monitor keyword performance across all platforms. Our tool also saves SERP history, allowing users to review ranking changes over time and adjust their SEO strategies accordingly.

Pricing Plans:

Free Forever

For the Free Forever plan, users can access basic features indefinitely without any cost. This plan includes unlimited keyword tracking, basic site crawling (up to 500 URLs), in-app content optimization, backlink tracking and link auditing (up to 1,100 links), and basic link prospecting and outreach (up to 1,000 prospects).

Professional Plan

The Professional Plan, designed for in-house use, is priced at $299 per year. For users who commit to a two-year plan, the cost is reduced to $239 per year, offering a 20% discount. For a three-year plan, the price drops further to $199 per year, providing a 34% discount. This plan includes all the features of the Free Forever plan, along with unlimited site crawling and auditing, in-app content optimization, unlimited backlink tracking and link auditing, and advanced features such as dedicated query processing for captcha-free checks, scheduled SEO tasks, and custom reporting with watermarks.

Enterprise Plan

The Enterprise Plan, aimed at clients needing comprehensive SEO tools, is available for $499 per year. Opting for a two-year subscription reduces the annual cost to $399, saving 20%, while a three-year plan further lowers the price to $333 per year, a 34% discount. This plan encompasses all the features of the Professional Plan, with added benefits such as unlimited link prospecting and outreach, saving projects, and enhanced dedicated query processing. It also includes automated SEO tasks and fully customizable, white-label reports, making it ideal for large-scale SEO campaigns.

Pros:

• Supports multiple search engines
• Unlimited keyword tracking
• Customizable reports and dashboards

Cons:

• Some advanced features require a paid subscription
• Initial setup can be time-consuming

3. WebSite Auditor

WebSite Auditor is our comprehensive tool designed for conducting in-depth SEO audits and on-page analysis. It helps users optimize their website content and structure to improve search engine visibility. The tool combines technical SEO analysis, on-page optimization, and a reporting tool into one application, making it suitable for webmasters, SEO agencies, and business owners. Users can perform site crawls to identify technical SEO issues, such as broken links, duplicate content, and crawl errors, and receive actionable tips on how to fix them.

WebSite Auditor offers a wealth of features to enhance a website’s SEO performance. It includes tools for auditing site structure, checking Core Web Vitals, creating sitemaps, and generating robots.txt files. The tool also provides a visual sitemap to help users understand their site’s internal linking structure and identify areas for improvement. Additionally, WebSite Auditor’s content editor allows users to optimize pages directly within the app, ensuring that all SEO recommendations are implemented correctly.

Pricing Plans:

Free Forever

The Free Forever plan is available at no cost and includes essential features such as unlimited keyword tracking, basic site crawling for up to 500 URLs, in-app content optimization, backlink tracking and link auditing for up to 1,100 links, and basic link prospecting and outreach for up to 1,000 prospects.

Professional Plan

For those needing more advanced features, the Professional Plan is priced at $299 per year. A two-year subscription is available at $239 per year, offering a 20% discount, while a three-year plan costs $199 per year, providing a 34% discount. This plan includes all the Free Forever features, along with unlimited site crawling and auditing, in-app content optimization, unlimited backlink tracking and link auditing, and advanced features like dedicated query processing for captcha-free checks, scheduled SEO tasks, and custom reports with watermarks.

Enterprise Plan

The Enterprise Plan is designed for extensive SEO needs, costing $499 per year. Choosing a two-year subscription reduces the annual price to $399, a 20% saving, and a three-year plan further cuts the cost to $333 per year, offering a 34% discount. This plan includes all Professional Plan features, plus unlimited link prospecting and outreach, saving projects, and enhanced dedicated query processing. Additionally, it provides automated SEO tasks and fully customizable, white-label reports, making it suitable for large-scale SEO projects.

Pros:

• Comprehensive site audit and optimization tools
• Visual sitemap and internal linking analysis
• In-app content optimization

Cons:

• Some features are limited in the free version
• Can be complex for beginners

4. SEO SpyGlass

SEO SpyGlass is our powerful backlink analysis tool that helps users audit and research backlinks to improve their site’s SEO performance. The tool provides a thorough backlink quality audit, using one of the largest and most up-to-date backlink indexes available. Users can analyze their own backlink profiles, compare them to competitors, and discover new link opportunities. SEO SpyGlass also offers insights into referral traffic, link authority, and the risk of penalties from low-quality backlinks.

SEO SpyGlass is designed to offer granular backlink analysis with just a few clicks. It provides detailed information about each backlink, including its type, penalty risk, and anchor text. The tool also allows users to compare competitors’ backlink profiles, identify backlink gaps, and track historical backlink data to monitor changes over time. Additionally, SEO SpyGlass supports bulk analysis of up to 200 domains, making it a valuable tool for large-scale link-building campaigns.

Pricing Plans:

Free Forever

The Free Forever plan is free of charge and provides basic backlink analysis features. Users can analyze up to 1,100 backlinks per website, compare two competitors, and conduct basic link prospecting.

Professional Plan

The Professional Plan costs $299 per year, with a two-year subscription available at $239 per year (20% discount) and a three-year plan at $199 per year (34% discount). This plan includes unlimited backlink analysis, detailed SEO reports, integration with Google Analytics and Search Console, unlimited link prospecting and outreach, and in-app content optimization.

Enterprise Plan

The Enterprise Plan is priced at $499 per year, with a two-year subscription reducing the annual cost to $399 (20% discount) and a three-year plan lowering it to $333 per year (34% discount). This plan encompasses all Professional Plan features, plus automated backlink verification, enhanced link prospecting and outreach, and white-label reporting. It also includes advanced dedicated query processing for captcha-free checks, making it ideal for large-scale SEO efforts.

Pros:

• Comprehensive backlink analysis and research
• Large and up-to-date backlink index
• Bulk analysis and competitor comparison

Cons:

• Some features are limited in the free version
• Can be complex for beginners

5. LinkAssistant

LinkAssistant is our link-building tool designed to automate SEO outreach and build high-quality backlinks. The tool provides numerous methods to find link-building opportunities and helps users manage their link-building campaigns from start to finish. LinkAssistant offers features such as finding relevant link prospects, gathering contact information, sending automated email pitches, and tracking the success of link-building efforts. It also includes tools for verifying backlinks and generating custom link-building reports.

LinkAssistant simplifies the link-building process by bringing all necessary tasks under one roof. Users can find link prospects based on various criteria, such as guest posting opportunities, review platforms, and business directories. The tool also allows users to leverage competitors’ backlinks for link-building outreach. With built-in email templates and automated outreach features, LinkAssistant ensures that users can efficiently manage their link-building campaigns and track the results.

Pricing Plans:

Free Forever

The Free Forever plan is available at no cost and includes basic link-building features such as finding link prospects and sending a limited number of outreach emails. It also provides a general overview of link-building opportunities and basic link prospecting.

Professional Plan

The Professional Plan is priced at $299 per year. Users can choose a two-year subscription at $239 per year, offering a 20% discount, or a three-year plan at $199 per year, providing a 34% discount. This plan includes unlimited link prospecting, detailed link-building reports, automated email outreach, in-app content optimization, and advanced link verification.

Enterprise Plan

The Enterprise Plan costs $499 per year, with a two-year subscription reducing the annual price to $399 (20% discount) and a three-year plan lowering it to $333 per year (34% discount). This plan includes all Professional Plan features plus enhanced dedicated query processing, automated backlink verification, and fully customizable, white-label reports. It also offers advanced link prospecting, making it suitable for extensive link-building campaigns.

Pros:

• Comprehensive link-building and outreach tools
• Automated email pitches and follow-ups
• Customizable link-building reports

Cons:

• Some features are limited

6. Screaming Frog SEO Spider

The Screaming Frog SEO Spider is a website crawler designed for in-depth site audits and technical SEO analysis. Launched in 2010, it remains a powerful tool for identifying issues such as broken links, duplicate content, and crawl errors. This desktop application is compatible with macOS, making it a great choice for Mac users who need a robust SEO tool. With its ability to visualize site architecture, generate XML sitemaps, and analyze metadata, Screaming Frog SEO Spider helps SEOs to improve their websites efficiently.

The tool’s extensive feature set includes the ability to find and fix duplicate content issues, optimize article titles and metadata, and even check spelling and grammar. Although it is a complex tool that might be challenging for beginners, experienced users will find it invaluable for its comprehensive analysis capabilities. However, it can be taxing on system resources when analyzing large websites, which might affect performance on some Macs.

Pricing Plans:

Free Version

Screaming Frog SEO Spider offers a free version that allows users to crawl up to 500 URLs. This version provides basic functionality and is ideal for individuals or small businesses looking to get started with website analysis and SEO.

Paid Version

The paid version of Screaming Frog SEO Spider costs £199 per year and unlocks the ability to crawl an unlimited number of URLs, subject to your machine’s memory and storage capabilities. This version also provides access to advanced features such as JavaScript rendering, custom extraction, and integration with Google Analytics, Search Console, and PageSpeed Insights.

Bulk Licensing

For organizations needing multiple licenses, Screaming Frog offers discounts on bulk purchases:

• 1 to 4 Licenses: £199 per license, per year
• 5 to 9 Licenses: £189 per license, per year
• 10 to 19 Licenses: £179 per license, per year
• 20+ Licenses: £169 per license, per year

Pros:

• Comprehensive site auditing capabilities
• Visualizes site architecture effectively
• Generates XML sitemaps and robots.txt files

Cons:

• Steep learning curve for beginners
• Can be resource-intensive on large websites

7. Netpeak Spider

Netpeak Spider is a robust SEO tool designed for comprehensive website crawling and analysis. It checks over 80 key on-page SEO parameters, identifies more than 100 potential issues, and integrates with Google Analytics and Search Console for enriched SEO audit data. The tool’s built-in website scraper can extract data like emails and phone numbers, making it versatile for various SEO tasks.

Netpeak Spider’s user-friendly pricing structure and extensive feature set make it accessible to both beginners and advanced users. Its ability to perform multi-domain crawling and save data in multiple formats ensures that users can efficiently manage their SEO projects. However, it may require some initial learning to fully utilize its capabilities.

Pricing Plans:

Spider Pro

The Spider Pro plan is priced at $193 per year. This plan includes all the advanced features of Netpeak Spider, with no limits on URL scans or threads, making it suitable for comprehensive SEO analysis. Users can utilize the full capabilities of the tool, including scanning websites, checking for over 100 internal optimization errors, JavaScript rendering, data filtering, and segmentation. It also offers multi-window mode, project saving, custom data parsing, internal PageRank calculation, and advanced reporting options. The Spider Pro plan is designed for SEO professionals and agencies looking for an in-depth, powerful tool for site analysis.

Spider Free

The Spider Free plan offers basic functionalities at no cost. Users can scan up to 500 URLs with a limit of 5 threads. This plan includes essential features such as site scanning, basic error checking, JavaScript rendering, and limited data filtering and segmentation. However, it lacks advanced features like project saving, custom data parsing, and detailed reporting. The Spider Free plan is ideal for individual users or small businesses looking for a basic SEO tool without financial commitment.

Checker Pro

The Checker Pro plan costs $269 per year and provides unlimited access to all features of Netpeak Checker. This plan allows for unlimited URL scans and threads, offering extensive capabilities for mass URL analysis, custom SERP parsing, proxy support, and data filtering. It includes integrations with major SEO tools like Ahrefs, Moz, Majestic, and SEMrush, along with comprehensive reporting and export options. The Checker Pro plan is suitable for SEO agencies and professionals needing a powerful tool for in-depth analysis and competitive research.

Checker Free

The Checker Free plan is available at no cost, offering basic features with limitations. Users can scan up to 20 URLs with a limit of 5 threads. This plan includes essential functions such as mass URL analysis, basic data filtering, and quick search capabilities. It lacks advanced features like custom SERP parsing, proxy support, and detailed integrations. The Checker Free plan is ideal for individual users or small businesses needing a simple tool for basic URL analysis without financial investment.

Pro Bundle

The Pro Bundle plan combines the features of both Netpeak Spider and Checker for $390 per year. This plan provides unlimited access to all advanced features of both tools, making it a comprehensive solution for SEO professionals and agencies. It includes unlimited URL scans, threads, and all functionalities for detailed site analysis, mass URL checks, custom data parsing, and extensive reporting. The Pro Bundle is designed for users needing a complete SEO toolkit for in-depth analysis and optimization.

Free Bundle

The Free Bundle plan offers the basic features of both Netpeak Spider and Checker at no cost. Users can scan up to 500 URLs with Spider and 20 URLs with Checker, both with a limit of 5 threads. This plan includes essential features for basic site analysis and URL checks, but lacks advanced functionalities and comprehensive reporting. The Free Bundle is suitable for individuals or small businesses looking for a no-cost entry point into SEO analysis tools.

Pros:

• Comprehensive on-page SEO analysis
• Integration with Google Analytics and Search Console
• User-friendly pricing and features

Cons:

• Requires learning to use effectively
• Can be overwhelming for beginners

8. Pro Rank Tracker

Pro Rank Tracker is a specialized SEO tool focused on tracking keyword positions in search engine results pages (SERPs). It offers highly accurate and up-to-date keyword tracking, making it an ideal solution for Mac users who need precise data on their SEO performance. Pro Rank Tracker provides insights into keyword rankings from various locations and devices, helping users understand their performance across different markets. The tool’s ability to track the top 100 ranking pages for any keyword provides a comprehensive view of the competitive landscape.

Additionally, Pro Rank Tracker includes features such as domain WHOIS data, ranking URL, and ranking longevity, offering a complete overview of keyword performance. The tool’s mobile app compatibility ensures users can monitor their rankings on the go, making it a convenient choice for busy professionals. However, its focus on keyword tracking means it lacks broader SEO features like site audits or backlink analysis.

Pricing Plans:

Starter

The Starter plan is for those beginning their SEO journey or needing lower tracked terms quotas for personal use. Starting at $49 per month, it includes tracking for 500 to 1,000 terms, daily rank updates, local and mobile tracking, and unlimited reports. This plan is perfect for individuals or small businesses needing essential rank tracking tools.

Pro

The Pro plan, starting at $109 per month, is designed for SEO professionals requiring more terms quotas and advanced features. It supports tracking for 1,500 to 2,500 terms and includes all Starter features plus update-on-demand, MyRanks Clients App, and Looker Studio Integration. This plan is ideal for professionals managing multiple clients.

Agency

The Agency plan starts at $180 per month and offers large tracked terms quotas along with agency-grade features. It supports tracking for 3,000 to an unlimited number of terms, including all features of the Starter and Pro plans. Additional benefits include API access, dedicated customer success manager, and unlimited users, making it suitable for large agencies requiring extensive tracking and reporting capabilities.

Pros:

• Highly accurate keyword tracking
• Insights from various locations and devices
• Mobile app compatibility

Cons:

• Limited to keyword tracking
• No site audit or backlink analysis features

9. Advanced Web Ranking 

Advanced Web Ranking is a powerful rank tracking tool available for Mac users. It excels in providing detailed insights into search engine rankings, segmenting data by device and location, and delivering comprehensive reports for competitor analysis. This browser-based tool also supports advanced SERP analysis, making it a valuable asset for agencies and businesses focused on search engine optimization. One of the standout features of 

Advanced Web Ranking is its ability to segment ranking data based on different parameters, helping users understand their performance across various markets. However, the cost of using this tool can add up, especially for users who track a large number of keywords, as the pricing is based on the volume of searches performed. 

Pricing Plans: 

Pro Plan The Pro plan costs $99 per month and is suitable for freelance SEOs and small businesses. It includes 7,000 keywords, 4,000+ search engines, and features like local search tracking and competitor analysis. 

Agency Plan 

The Agency plan is priced at $179 per month and offers 14,500 keywords along with advanced features such as unlimited forecasting and detailed SERP analysis. This plan is ideal for SEO agencies managing multiple clients. 

Enterprise Plan 

The Enterprise plan, available for $449 per month, includes 35,500 keywords and provides extensive capabilities for large-scale SEO operations. This plan supports unlimited projects and users, making it perfect for large organizations. 

Pros: 

• Detailed rank tracking and SERP analysis 
• Competitor analysis and SEO reporting capabilities 
• Supports multiple devices and locations 

Cons: 

• Costs can escalate with high keyword volumes 
• Can be complex for new users 

10. Scrutiny for Mac

Scrutiny is a robust SEO tool specifically designed for Mac users, offering a comprehensive suite of features for website analysis and optimization. It includes capabilities such as website crawl-and-report, link checking, HTML validation, SEO audits, and sitemap generation. Scrutiny is equipped to test all hyperlinks within local PDF or Word documents and check for secure (https) migration issues, making it a versatile tool for webmasters. 

Additionally, it supports site-wide HTML validation and automated accessibility testing for ADA/WCAG compliance. After a single scan, Scrutiny holds extensive SEO data, highlights issues like missing titles, thin content, and keyword stuffing, and allows for exporting this data into detailed reports.

Pricing Plans:

Scrutiny is available for a one-time fee of $149, offering full access to its features without any recurring costs. Users can download the software and enjoy a 30-day trial with only the exporting feature disabled. For those with existing Integrity Plus or Pro licenses, there is a seamless upgrade path.

Pros:

• Comprehensive link checking and site-wide HTML validation
• Automated accessibility testing for ADA/WCAG compliance
• Extensive SEO data analysis and issue detection

Cons:

• Requires macOS 10.14 or higher
• Advanced features may require a learning curve for new users

11. Sitebulb

Sitebulb is a powerful website auditing tool that provides Mac users with thorough technical SEO insights. It uses an Evergreen Chromium rendering engine, similar to Google’s, to perform over 300 site optimization checks. Sitebulb offers detailed audit comparisons, allowing users to track changes over time and demonstrate improvements graphically. Its capability to crawl large websites makes it suitable for extensive SEO projects, while its integration with Google Analytics, Search Console, and Sheets enhances its functionality.

Pricing Plans:

Lite Plan

$11.25 per month (paid annually), supporting up to 10,000 URLs per audit, suitable for small and simple SEO audits.

Pro Plan

$31.50 per month (paid annually), supporting up to 500,000 URLs per audit, and includes advanced features such as audit comparisons, scheduled audits, and customized PDF reports.

Cloud Plan

Starting at $245 per month (paid annually), supports up to 10 million URLs per audit and up to 30 users, with features like JS crawling at no extra cost and native desktop integration.

Pros:

• Over 300 site optimization checks with prioritized hints
• Detailed audit comparisons and change tracking
• Integration with Google Analytics, Search Console, and Sheets

Cons:

• Higher cost for advanced features and large-scale audits
• May be overwhelming for beginners due to its comprehensive features

Conclusion

Finding the right SEO tools for your Mac can make a huge difference in your website’s performance and search engine rankings. We’ve covered several top-notch options, each bringing unique strengths to the table. Whether you’re looking for advanced keyword tracking, comprehensive site audits, or powerful backlink analysis, there’s something here for everyone. Tools like Scrutiny and Sitebulb offer detailed technical insights, perfect for those who need thorough audits and issue tracking. On the other hand, solutions like Rank Tracker and Advanced Web Ranking provide robust keyword and rank tracking capabilities, essential for staying on top of your SEO game.

Incorporating these tools into your SEO strategy will streamline your workflow and enhance your ability to monitor, analyze, and optimize your website. They offer a mix of free and paid plans, ensuring that both beginners and seasoned professionals can find something that fits their needs and budgets. Ultimately, the right tools will empower you to make informed decisions, track your progress accurately, and achieve better search engine rankings, giving your site the visibility it deserves.