Best SEO Tools for E-commerce Platforms

In the competitive world of e-commerce, search engine optimization (SEO) is crucial for enhancing online visibility and driving traffic to your store. The right SEO tools can make a significant difference in your ability to attract, engage, and convert customers. In this article, we explore the best SEO tools specifically designed for e-commerce platforms. From keyword research to site audits, these tools will help you optimize your online store for maximum search engine performance and growth in 2024.

1. SEO PowerSuite

Our SEO PowerSuite is the ultimate software package crafted to handle every facet of search engine optimization. It consists of four essential tools: Rank Tracker, WebSite Auditor, SEO SpyGlass, and LinkAssistant. Each of these tools is dedicated to a specific aspect of SEO, from keyword research and rank tracking to on-page optimization and backlink analysis. The primary goal of this suite is to simplify the SEO process, offering a unified solution for managing and improving search engine rankings.

Rank Tracker helps us discover and monitor keyword rankings across various search engines. WebSite Auditor performs thorough site audits to identify technical and on-page SEO issues. SEO SpyGlass focuses on backlink analysis, allowing us to assess our backlink profile and study our competitors’ links. LinkAssistant facilitates link-building campaigns by finding potential link partners and managing outreach efforts. SEO PowerSuite is designed to cater to businesses of all sizes, offering both free and paid versions with a wide range of features.

Pricing Plans:

Free Plan

Ideal for those just starting out with SEO, our Free Plan provides unlimited keyword tracking, site crawling, and auditing for up to 500 URLs. You can also enjoy in-app content optimization, backlink tracking and auditing for up to 1,100 links, and link prospecting for up to 1,000 prospects. This plan also includes the ability to save projects, a dedicated query processing system for captcha-free checks, and basic report generation features.

Professional Plan

Priced at $299 per year, the Professional Plan includes all the features of the Free Plan, but with significant upgrades. This plan offers unlimited site crawling and auditing, unlimited backlink tracking and link auditing, and unlimited link prospecting and outreach. Additionally, it includes advanced reporting capabilities such as scheduled reports and report delivery, and the ability to print reports on paper with watermarks. For those who opt for a longer commitment, we offer a 2-year plan at $478 (saving 20%) and a 3-year plan at $591 (saving 34%).

Enterprise Plan

At $499 per year, the Enterprise Plan is designed for those who need the most comprehensive SEO solution. It includes all the features of the Professional Plan, but with additional enhancements such as the ability to print reports on paper without watermarks, more advanced scheduling for reports and report delivery, and extended data export options including .csv, .sql, and .html formats. For longer commitments, we provide a 2-year plan at $798 (saving 20%) and a 3-year plan at $987 (saving 34%).

Pros:

• Comprehensive suite covering all aspects of SEO
• User-friendly interface suitable for beginners
• Unlimited SEO data without daily credit limits

Cons:

• Desktop-based, which might not appeal to all users
• Requires time to fully explore all features

2. Rank Tracker

Rank Tracker is our dynamic keyword tracking solution designed to help eCommerce platforms monitor their SEO performance across numerous search engines. This tool allows tracking an unlimited number of keywords on both desktop and mobile devices, providing comprehensive insights into local and global rankings. Rank Tracker offers customizable dashboards and detailed SEO reports, enabling users to conduct keyword research, analyze competitors, and optimize their SEO strategies effectively.

Supporting over 597 search engines, Rank Tracker provides a thorough overview of keyword positions, SERP features, and competitor rankings. eCommerce businesses can automate rank checks, generate white-label reports, and integrate data from Google Analytics and Search Console, making Rank Tracker an essential tool for enhancing online visibility and staying ahead in the competitive eCommerce market.

Pricing Plans:

Free Version

Our Free version provides access to unlimited keyword tracking and basic SERP analysis. eCommerce platforms can track keyword performance on desktop and mobile devices, optimize for local SEO, and conduct keyword research without any cost. This version is ideal for startups and small businesses looking to begin their SEO journey. The Free License includes unlimited keywords to track, site crawling and auditing for up to 500 URLs, in-app content optimization, backlink tracking and auditing for up to 1,100 links, link prospecting and outreach for up to 1,000 prospects, saving projects, a dedicated query processing system for captcha-free checks, scheduled SEO tasks, printing reports on paper, saving reports in PDF, scheduling reports and report delivery, and data export in .csv, .sql, and .html formats.

Professional Version

The Professional version, priced at $299 per year, includes all the features of the Free version plus advanced tracking capabilities. eCommerce users can track multiple competitors, schedule automatic rank checks, and generate custom SEO reports. The Professional License includes unlimited site crawling and auditing, in-app content optimization, backlink tracking and auditing with no limits, and unlimited link prospecting and outreach. It also offers dedicated query processing for captcha-free checks, scheduled SEO tasks, printing reports on paper (with watermarks), saving reports in PDF (to a computer or the SEO PowerSuite cloud), scheduling reports and report delivery, and data export in .csv, .sql, and .html formats. We offer a 2-year plan at $479 (save 20%) and a 3-year plan at $594 (save 34%).

Enterprise Version

The Enterprise version costs $499 per year and is designed for extensive use by agencies and large eCommerce platforms. It includes all Professional features plus unlimited competitor tracking, advanced data export options, and white-label reports. The Enterprise License covers unlimited site crawling and auditing, in-app content optimization, backlink tracking and auditing, and link prospecting and outreach. Users also benefit from dedicated query processing for captcha-free checks, scheduled SEO tasks, printing reports on paper, saving reports in PDF (to a computer or the SEO PowerSuite cloud), scheduling reports and report delivery, and data export in .csv, .sql, and .html formats. We offer a 2-year plan at $799 (save 20%) and a 3-year plan at $989 (save 34%).

Pros:

• Unlimited keyword tracking
• Supports over 597 search engines
• Comprehensive competitor analysis

Cons:

• Advanced features only in paid versions
• Initial setup can be complex

3. WebSite Auditor

Description

WebSite Auditor is our all-inclusive tool for on-page SEO and site auditing, perfect for eCommerce platforms aiming to boost their search engine rankings. It performs detailed technical SEO audits, identifying issues such as broken links, duplicate content, and page speed problems. The tool offers actionable recommendations to resolve these issues, ensuring full optimization for search engines.

Alongside technical audits, WebSite Auditor includes on-page optimization tools like a content editor and TF-IDF analysis. eCommerce platforms can visualize their site structure, generate XML sitemaps, and create robots.txt files. Integration with Google Analytics and Search Console provides a complete view of a site’s SEO performance. With its user-friendly interface and powerful features, WebSite Auditor is a must-have for serious eCommerce marketers.

Pricing Plans:

Free Version

Our Free version offers basic site audit and on-page analysis for up to 500 URLs. eCommerce users can access essential features like technical SEO audits, content optimization, and site structure visualization at no cost, making it ideal for small eCommerce businesses. The Free License includes unlimited keywords to track, site crawling and auditing for up to 500 URLs, in-app content optimization, backlink tracking and auditing for up to 1,100 links, link prospecting and outreach for up to 1,000 prospects, saving projects, a dedicated query processing system for captcha-free checks, scheduled SEO tasks, printing reports on paper, saving reports in PDF, scheduling reports and report delivery, and data export in .csv, .sql, and .html formats.

Professional Version

Priced at $299 per year, the Professional version includes unlimited site audits, advanced on-page optimization tools, and automated tasks. eCommerce companies can schedule regular audits, generate custom reports, and integrate data from multiple sources. The Professional License includes unlimited site crawling and auditing, in-app content optimization, backlink tracking and auditing with no limits, and unlimited link prospecting and outreach. It also offers dedicated query processing for captcha-free checks, scheduled SEO tasks, printing reports on paper (with watermarks), saving reports in PDF (to a computer or the SEO PowerSuite cloud), scheduling reports and report delivery, and data export in .csv, .sql, and .html formats. We offer a 2-year plan at $479 (save 20%) and a 3-year plan at $594 (save 34%).

Enterprise Version

At $499 per year, the Enterprise version is designed for large eCommerce websites and agencies. It includes all Professional features plus white-label reports, advanced data export options, and priority support. The Enterprise License covers unlimited site crawling and auditing, in-app content optimization, backlink tracking and auditing, and link prospecting and outreach. Users also benefit from dedicated query processing for captcha-free checks, scheduled SEO tasks, printing reports on paper, saving reports in PDF (to a computer or the SEO PowerSuite cloud), scheduling reports and report delivery, and data export in .csv, .sql, and .html formats. We offer a 2-year plan at $799 (save 20%) and a 3-year plan at $989 (save 34%).

Pros:

• Comprehensive technical SEO audits
• Advanced on-page optimization tools
• Integration with Google Analytics and Search Console

Cons:

• Advanced features limited to paid versions
• Can be overwhelming for beginners

4. SEO SpyGlass

SEO SpyGlass is our advanced backlink analysis tool tailored to help eCommerce platforms evaluate their link profiles and find new link-building opportunities. This tool provides in-depth analysis of backlinks, including metrics such as InLink Rank, anchor texts, penalty risks, and social media popularity. With the largest and most up-to-date backlink index, SEO SpyGlass allows eCommerce users to compare their link profiles with competitors and identify potential link prospects.

SEO SpyGlass offers a comprehensive view of a site’s backlink profile, enabling users to track historical data, analyze competitor backlinks, and uncover backlink gaps. Integration with Google Analytics and Search Console provides a complete picture of a site’s link performance. This makes SEO SpyGlass an essential tool for eCommerce companies looking to enhance their link-building strategies and improve search engine rankings.

Pricing Plans:

Free Version

Our Free version offers basic backlink analysis and access to the largest backlink index. eCommerce platforms can evaluate their link profiles, analyze competitor backlinks, and identify link-building opportunities at no cost, making it ideal for those starting with backlink analysis. The Free License includes unlimited keywords to track, site crawling and auditing for up to 500 URLs, in-app content optimization, backlink tracking and auditing for up to 1,100 links, link prospecting and outreach for up to 1,000 prospects, saving projects, a dedicated query processing system for captcha-free checks, scheduled SEO tasks, printing reports on paper, saving reports in PDF, scheduling reports and report delivery, and data export in .csv, .sql, and .html formats.

Professional Version

For $299 per year, the Professional version includes all Free version features plus advanced backlink analysis, historical data tracking, and custom reports. eCommerce users can analyze up to 200 domains simultaneously and access detailed link metrics. The Professional License includes unlimited site crawling and auditing, in-app content optimization, backlink tracking and auditing with no limits, and unlimited link prospecting and outreach. It also offers dedicated query processing for captcha-free checks, scheduled SEO tasks, printing reports on paper (with watermarks), saving reports in PDF (to a computer or the SEO PowerSuite cloud), scheduling reports and report delivery, and data export in .csv, .sql, and .html formats. We offer a 2-year plan at $479 (save 20%) and a 3-year plan at $594 (save 34%).

Enterprise Version

At $499 per year, the Enterprise version is designed for large eCommerce websites and agencies. It includes all Professional features plus white-label reports, advanced data export options, and automated backlink checks. The Enterprise License covers unlimited site crawling and auditing, in-app content optimization, backlink tracking and auditing, and link prospecting and outreach. Users also benefit from dedicated query processing for captcha-free checks, scheduled SEO tasks, printing reports on paper, saving reports in PDF (to a computer or the SEO PowerSuite cloud), scheduling reports and report delivery, and data export in .csv, .sql, and .html formats. We offer a 2-year plan at $799 (save 20%) and a 3-year plan at $989 (save 34%).

Pros:

• Comprehensive backlink analysis
• Largest and most up-to-date backlink index
• Integration with Google Analytics and Search Console

Cons:

• Advanced features limited to paid versions
• Initial setup can be complex

5. LinkAssistant

LinkAssistant is our comprehensive tool for automating link-building campaigns, specifically designed for eCommerce platforms looking to enhance their SEO outreach. This tool helps users discover high-quality link-building opportunities, gather contact information, and send personalized email campaigns. With LinkAssistant, eCommerce users can efficiently manage their link-building efforts, ensuring they build relevant and authoritative backlinks.

LinkAssistant offers various link prospecting techniques, including guest posting, competitor backlinks, and broken link building. The tool provides detailed metrics to evaluate the quality of potential links, such as Domain InLink Rank, social media popularity, and organic traffic. eCommerce companies can track their outreach campaigns, verify acquired backlinks, and generate custom reports to share with clients, making LinkAssistant an essential tool for streamlining link-building efforts.

Pricing Plans:

Free Version

Our Free version offers basic link prospecting and outreach features. eCommerce users can discover link-building opportunities, gather contact information, and send a limited number of email campaigns at no cost, making it ideal for small eCommerce websites. The Free License includes unlimited keywords to track, site crawling and auditing for up to 500 URLs, in-app content optimization, backlink tracking and auditing for up to 1,100 links, link prospecting and outreach for up to 1,000 prospects, saving projects, a dedicated query processing system for captcha-free checks, scheduled SEO tasks, printing reports on paper, saving reports in PDF, scheduling reports and report delivery, and data export in .csv, .sql, and .html formats.

Professional Version

Priced at $299 per year, the Professional version includes all Free version features plus advanced link prospecting techniques, automated email campaigns, and detailed link metrics. eCommerce users can manage large-scale outreach campaigns, verify backlinks, and generate custom reports. The Professional License includes unlimited site crawling and auditing, in-app content optimization, backlink tracking and auditing with no limits, and unlimited link prospecting and outreach. It also offers dedicated query processing for captcha-free checks, scheduled SEO tasks, printing reports on paper (with watermarks), saving reports in PDF (to a computer or the SEO PowerSuite cloud), scheduling reports and report delivery, and data export in .csv, .sql, and .html formats. We offer a 2-year plan at $479 (save 20%) and a 3-year plan at $594 (save 34%).

Enterprise Version

At $499 per year, the Enterprise version is designed for large eCommerce websites and agencies. It includes all Professional features plus white-label reports, advanced data export options, and automated link verification. The Enterprise License covers unlimited site crawling and auditing, in-app content optimization, backlink tracking and auditing, and link prospecting and outreach. Users also benefit from dedicated query processing for captcha-free checks, scheduled SEO tasks, printing reports on paper, saving reports in PDF (to a computer or the SEO PowerSuite cloud), scheduling reports and report delivery, and data export in .csv, .sql, and .html formats. We offer a 2-year plan at $799 (save 20%) and a 3-year plan at $989 (save 34%).

Pros:

• Comprehensive link prospecting and outreach
• Detailed link quality metrics
• Integration with email and CRM tools

Cons:

• Advanced features limited to paid versions
• Can be overwhelming for beginners

6. Moz Pro

Moz Pro is a well-rounded SEO tool that provides comprehensive solutions for keyword research, site audits, and link building. It offers a range of features designed to help e-commerce businesses improve their search engine rankings. Moz Pro’s Keyword Explorer is particularly useful for finding high-potential keywords, while the Link Explorer helps you understand your site’s backlink profile and discover new link-building opportunities.

The platform also offers tools for on-page optimization and rank tracking. With its intuitive interface and detailed analytics, Moz Pro is an excellent choice for e-commerce businesses looking to enhance their SEO strategies.

Pricing Plans:

Starter Plan

The Starter plan is priced at $49 per month or $468 annually. It is designed for small companies with a single project and includes features such as tracking 50 keyword rankings and crawling 5,000 pages per week.

Standard Plan

At $99 per month or $950 annually, the Standard plan is suitable for those new to SEO. It includes 300 keyword rankings, 100,000 crawled pages per week, and additional tools for keyword research and competitive analysis.

Medium Plan

The Medium plan costs $179 per month or $1,719 annually. It offers ample limits with 1,500 keyword rankings, 500,000 crawled pages per week, and full access to keyword research tools. This plan is popular among businesses looking to scale their SEO efforts.

Large Plan

The Large plan is priced at $299 per month or $2,868 annually. It is ideal for serious businesses and agencies, supporting 3,000 keyword rankings, 1,250,000 crawled pages per week, and extensive competitive research capabilities.

Pros:

• Comprehensive suite of SEO tools
• User-friendly interface
• Strong community support and resources

Cons:

• Can be expensive
• Limited features compared to higher-priced competitors

7. Ubersuggest

Ubersuggest, created by Neil Patel, is a user-friendly SEO tool that offers a range of features ideal for e-commerce businesses. It provides keyword research, site audit, and backlink analysis capabilities. Ubersuggest helps you identify keyword opportunities and optimize your content to rank higher in search results. Its intuitive interface makes it easy for users to navigate and extract actionable insights.

The tool also offers content ideas and competitor analysis features, helping you stay ahead in your niche. Ubersuggest’s affordability and simplicity make it a great choice for small to medium-sized e-commerce businesses looking to improve their SEO.

Pricing Plans:

Individual Plan

The Individual plan costs $12 per month. It is designed for solo entrepreneurs and small businesses managing one website. It includes 150 searches per day, tracking 125 keywords per domain, and 1,000 page scans per domain.

Business Plan

Priced at $20 per month, the Business plan is suitable for small and medium businesses managing 2-7 websites. It includes 300 searches per day, tracking 150 keywords per domain, and 5,000 page scans per domain.

Enterprise Plan

The Enterprise plan costs $40 per month and is aimed at large businesses and agencies managing 8-15 websites. It includes 900 searches per day, tracking 300 keywords per domain, and 10,000 page scans per domain.

Pros:

• Affordable pricing
• User-friendly interface
• Comprehensive keyword research tools

Cons:

• Limited advanced features
• Data accuracy can vary

8. Helium 10

Helium 10 is a robust SEO tool tailored specifically for Amazon sellers. It offers a wide range of features including keyword research, product listing optimization, and competitor analysis. Helium 10’s powerful tools help you identify high-performing keywords and optimize your product listings for better visibility on Amazon. Its comprehensive suite includes tools like Cerebro, which provides deep insights into keyword performance, and Frankenstein, which helps you create optimized product listings.

The platform also offers inventory management and fraud protection features, making it a complete solution for Amazon sellers. With Helium 10, you can effectively boost your product rankings and sales on the Amazon marketplace.

Pricing Plans:

Starter Plan

The Starter plan is available at $29 per month when billed annually. It is designed for beginners who need essential tools and training to get started with their Amazon business. This plan includes limited access to product and keyword research tools, insights dashboard, analytics, and listing optimization features like Frankenstein and Scribbles with restrictions on usage. Users also get limited access to the Listing Analyzer and Listing Builder, with basic AI enhancements and no Amazon Sync.

Platinum Plan

The Platinum plan is the most popular choice at $79 per month when billed annually. It offers a comprehensive set of tools essential for a growing business. This plan provides full access to product and keyword research tools, a complete insights dashboard, analytics, and advanced listing optimization features. Users benefit from AI-enhanced listing builder and other operational tools without usage restrictions, making it ideal for businesses looking to expand their Amazon presence.

Diamond Plan

The Diamond plan costs $229 per month when billed annually. It is perfect for expert sellers aiming to scale their business. This plan includes all the features of the Platinum plan, with added benefits like access to more advanced analytics, higher usage limits, and exclusive training and networking opportunities. Users also receive premium support and additional operational tools designed to streamline large-scale Amazon operations.

Add-Ons

Helium 10 offers several powerful add-ons to enhance any subscription. These include the A.I. Powered PPC Tool starting at $399 per month plus 2% of ad spend over $20k, exclusive training for $99 per month, and market intelligence tools starting at $500 per month. Note that a paid Helium 10 subscription is required to purchase these add-ons.

Pros:

• Comprehensive Amazon SEO tools
• Detailed keyword and product analysis
• Useful for both new and experienced sellers

Cons:

• Expensive for beginners
• Complex interface

9. Raven SEO Tools

Raven SEO Tools is a versatile suite designed for in-depth SEO and SEM analysis. It offers a wide range of tools for keyword research, site audits, and competitor analysis. Raven’s intuitive interface and powerful reporting capabilities make it easy to track your SEO performance and identify areas for improvement. The platform integrates with various data sources, providing a comprehensive view of your website’s SEO health.

Raven’s site audit tool helps you identify technical issues, while its keyword tracking features enable you to monitor your search rankings. The tool’s extensive capabilities make it a valuable asset for e-commerce businesses looking to optimize their SEO strategies.

Pricing Plans:

Small Biz Plan

The Small Biz plan is available at $39 per month (or $468 annually). It includes support for 2 domains/campaigns and 2 users. This plan offers 1,500 position checks, making it ideal for small businesses with limited SEO needs. It includes essential SEO tools, automated client reports, and basic link-building features.

Start Plan

The Start plan costs $79 per month (or $948 annually). It supports 20 domains/campaigns and 4 users, with 15,000 position checks. This plan is suitable for growing businesses needing more extensive SEO capabilities, including advanced client reporting, customizable dashboards, and comprehensive link-building tools.

Grow Plan

The Grow plan is priced at $139 per month (or $1668 annually). It allows for 80 domains/campaigns and 8 users, with 20,000 position checks. This plan is designed for larger businesses or agencies that require extensive SEO and reporting features. Users benefit from unlimited automated reports, full white-label capabilities, and advanced website audit tools.

Thrive Plan

The Thrive plan costs $249 per month (or $2988 annually). It supports 160 domains/campaigns and 20 users, with 25,000 position checks. This plan is tailored for businesses with extensive SEO requirements, offering the highest level of link-building, rank tracking, and competitor research features, along with comprehensive client reporting options.

Lead Plan

The Lead plan is the top-tier option at $399 per month (or $4788 annually). It includes support for 320 domains/campaigns and 40 users, with 30,000 position checks. This plan is perfect for large agencies and enterprises, providing the most advanced SEO tools, unlimited reporting, and extensive data integrations to handle large-scale SEO operations.

Pros:

• Comprehensive suite of SEO tools
• Integrates with multiple data sources
• Powerful reporting capabilities

Cons:

• Expensive for small businesses
• Steeper learning curve

10. Google PageSpeed Insights

Google PageSpeed Insights is a free tool that provides detailed reports on your website’s performance. It analyzes the speed and usability of your site on both desktop and mobile devices. This tool identifies areas where your site can be optimized to load faster, which is crucial for both user experience and search engine rankings.

By providing actionable recommendations, Google PageSpeed Insights helps you enhance your website’s performance, making it a valuable tool for any e-commerce business. Improving page speed can lead to higher search rankings and better user engagement, ultimately driving more sales.

Pricing Plan:

• Free

Pros:

• Free to use
• Provides actionable insights
• Enhances user experience and SEO

Cons:

• Limited to speed and usability analysis
• Requires technical knowledge to implement recommendations

11. SEOmator

SEOmator is an in-depth website analysis and audit tool that helps e-commerce businesses optimize their sites for better performance. It provides detailed insights into various aspects of your site, including structure, content, and technical issues. SEOmator’s comprehensive reports help you identify and fix problems that could be affecting your search rankings.

The tool also offers features like backlink analysis and keyword tracking. With SEOmator, you can conduct thorough SEO audits and ensure that your website is optimized for search engines, leading to improved visibility and traffic.

Pricing Plans:

Lite Plan

The Lite plan is priced at $49 per month. This plan is designed for individual users or small businesses with basic SEO needs. It supports one project and one user. With the Lite plan, users can perform 5,000 SERP Weak Spot Analyses, 500 Keyword Lookups, and track 50 Keywords. Additionally, it includes essential tools like Google, YouTube, and Bing Rank Tracking, SEO Audit, Keyword Research, Backlink Checker, SEO Checklists, and PDF Reports. This plan offers a solid foundation for those starting with SEO and looking to improve their online visibility.

Standard Plan

The Standard plan costs $99 per month. This plan is suitable for small to medium-sized businesses with more extensive SEO requirements. It supports up to five projects and three users. The Standard plan allows for 20,000 SERP Weak Spot Analyses, 2,000 Keyword Lookups, and tracks 200 Keywords. It also includes all the features of the Lite plan, providing additional project and user capacity, making it ideal for growing teams needing more comprehensive SEO tools and analytics.

Advanced Plan

The Advanced plan is available at $279 per month. This plan is designed for larger teams and agencies requiring advanced SEO capabilities. It supports up to fifteen projects and five users. The Advanced plan offers 50,000 SERP Weak Spot Analyses, 5,000 Keyword Lookups, and tracks 500 Keywords. Like the other plans, it includes Google, YouTube, and Bing Rank Tracking, SEO Audit, Keyword Research, Backlink Checker, SEO Checklists, and PDF Reports. This plan is perfect for those needing extensive data and detailed insights to manage multiple SEO projects effectively.

Pros:

• Comprehensive site audits
• Detailed reports
• User-friendly interface

Cons:

• Can be expensive for small businesses
• Limited features compared to more advanced tools

12. Ahrefs

Ahrefs is a comprehensive SEO tool renowned for its powerful features, making it an indispensable asset for e-commerce businesses. It excels in keyword research, competitor analysis, and link building. Ahrefs provides detailed insights into your website’s ranking, helping you understand the performance of your pages. It also offers a robust backlink analysis tool, allowing you to track both your links and those of your competitors. This enables you to identify opportunities for link building and improve your website’s authority.

Additionally, Ahrefs offers tools for content analysis, site auditing, and rank tracking. The Content Explorer feature helps you discover the most popular content in your niche, while the Site Audit tool identifies technical SEO issues that need fixing. With its comprehensive data and user-friendly interface, Ahrefs is a top choice for e-commerce businesses aiming to enhance their SEO strategies.

Pricing Plans:

Lite Plan

The Lite plan is ideal for small businesses and hobby projects. Priced at $129 per month or $1,290 annually, this plan includes access to essential tools such as the Dashboard, Site Explorer, Keywords Explorer, Site Audit, and Rank Tracker. Users can manage up to 5 projects with 6 months of historical data. The plan also allows for 500 credits per user per month, with the option to add up to 2 additional users for $40 per user per month.

Standard Plan

The Standard plan, tailored for freelance SEOs and marketing consultants, costs $249 per month or $2,490 annually. It expands on the Lite plan with access to additional tools like Content Explorer and Batch Analysis. Users can handle up to 20 projects with 2 years of historical data. This plan supports unlimited credits per user per month and permits up to 5 additional users at $60 per user per month.

Advanced Plan

Aimed at lean in-house marketing teams, the Advanced plan is priced at $449 per month or $4,490 annually. It includes advanced features such as Looker Studio integration, Web Explorer, and advanced site audit capabilities. Users can manage up to 50 projects with 5 years of historical data, and the plan supports unlimited credits per user per month. It allows up to 10 additional users at $80 per user per month.

Enterprise Plan

The Enterprise plan is designed for large agencies and enterprises and starts at $14,990 per year. This plan includes all features available in the Advanced plan plus additional API access, advanced widgets in the Report Builder, and more. Users can manage up to 100 projects with unlimited historical data. It supports 3 included users with unlimited additional users at $1,000 per user per year.

Pros:

• Comprehensive backlink analysis
• Detailed keyword research
• Easy-to-use interface

Cons:

• Expensive for small businesses
• Steep learning curve for beginners

13. Keyword Tool

Keyword Tool is a powerful keyword research tool that helps e-commerce businesses discover relevant keywords for their products. It generates long-tail keyword suggestions based on Google’s autocomplete feature, providing you with a wealth of keyword ideas. Keyword Tool supports multiple languages and search engines, making it a versatile choice for international e-commerce businesses.

By using Keyword Tool, you can identify high-potential keywords and optimize your content for better search rankings. The tool’s simplicity and effectiveness make it a valuable addition to any e-commerce SEO strategy.

Pricing Plans:

Pro Basic

The Pro Basic plan is available at $69 per month, billed annually. It provides access to search volume data, more keyword suggestions, bulk search volume analysis, and supports 1 user account. This plan is ideal for individuals or small teams needing detailed keyword research and analysis.

Pro Plus

The Pro Plus plan costs $79 per month, billed annually. It includes all the features of the Pro Basic plan, with added benefits such as cost-per-click data, competition data, and support for 5 user accounts. This plan is suitable for small to medium-sized teams requiring advanced keyword research and competitive analysis tools.

Pro Business

The Pro Business plan is priced at $159 per month, billed annually. It offers the most comprehensive features, including 50 API requests per day and support for 10 user accounts. This plan is designed for large teams and enterprises needing extensive keyword research capabilities and integration with other business tools.

Pros:

• Generates long-tail keyword suggestions
• Supports multiple languages
• User-friendly interface

Cons:

• Limited features in free version
• Expensive for advanced features

14. Rank Tracker

Rank Tracker is a versatile tool that helps e-commerce businesses monitor their search engine rankings. It tracks your website’s position for various keywords and provides detailed reports on your ranking performance. Rank Tracker also offers features like competitor analysis and keyword research, making it a comprehensive SEO tool.

By using Rank Tracker, you can monitor your SEO efforts and make data-driven decisions to improve your search rankings. The tool’s user-friendly interface and powerful features make it a valuable asset for e-commerce businesses.

Pricing Plans:

Starter Plan

The Starter plan is available at $24 per month (or $168 annually). It supports tracking 200 daily keywords, 2 competitors per domain, and includes 200 monthly keyword finder lookups. This plan is ideal for beginners needing essential SEO tools such as on-demand keyword difficulty checks and monthly SERP checker checks.

Double Data Plan

The Double Data plan costs $59 per month (or $413 annually). It allows tracking 1,000 daily keywords, 5 competitors per domain, and includes 1,000 monthly keyword finder lookups. This plan is suitable for growing businesses requiring more extensive SEO tracking and analysis capabilities.

Quad Data Plan

The Quad Data plan is priced at $109 per month (or $763 annually). It supports tracking 2,000 daily keywords, 10 competitors per domain, and includes 2,000 monthly keyword finder lookups. This plan is designed for larger teams and agencies needing advanced SEO tools and extensive data analysis.

Hex Data Plan

The Hex Data plan costs $209 per month (or $1463 annually). It supports tracking 4,000 daily keywords, 20 competitors per domain, and includes 4,000 monthly keyword finder lookups. This plan is perfect for large enterprises with extensive SEO requirements, providing the most comprehensive tracking and analysis features.

Pros:

• Tracks keyword rankings
• Provides detailed reports
• User-friendly interface

Cons:

• Can be expensive for small businesses
• Limited features compared to more advanced tools

15. Searchmetrics

Searchmetrics is an advanced SEO platform that provides a comprehensive suite of tools for e-commerce businesses. It offers features like position and rank tracking, keyword research, and backlink analysis. Searchmetrics also provides insights into search trends and competitor performance, helping you stay ahead in your niche.

The platform’s detailed reports and analytics help you understand your site’s SEO health and identify areas for improvement. With Searchmetrics, you can optimize your site for better search rankings and drive more traffic to your online store.

Pricing Plan:

• Custom pricing

Pros:

• Comprehensive SEO platform
• Detailed reports and analytics
• Advanced features

Cons:

• Expensive
• Steep learning curve

16. Majestic

Majestic is a leading tool for backlink analysis, providing in-depth insights into your site’s backlink profile. It offers unique metrics like Trust Flow and Citation Flow, helping you assess the quality and authority of your backlinks. Majestic’s extensive database and detailed reports make it a valuable tool for e-commerce businesses looking to improve their link-building strategies.

The platform also offers features like competitor analysis and site explorer, enabling you to discover new link-building opportunities and enhance your site’s SEO performance. Majestic’s powerful tools and detailed insights make it a must-have for any e-commerce SEO strategy.

Pricing Plans:

Lite Plan

The Lite plan is priced at $49.99 per month when billed monthly. It caters to individual users or small teams focusing on auditing and prospecting a small group of sites. The plan provides access to the Fresh Index and includes 1 million analysis units. Users can utilize tools such as Site Explorer, Keyword Generator, Link Graph, and Link Context. This plan is ideal for those needing basic SEO and backlink analysis tools without the need for extensive data export capabilities.

Pro Plan

The Pro plan costs $99.99 per month when billed monthly. It is suitable for agencies, domain traders, and SEO consultants who require higher data volumes and advanced reporting features. This plan offers 20 million analysis units and includes all features of the Lite plan, plus access to the Historic Index, Raw Data Exports, Custom Reports, and more. It supports more extensive site comparisons, backlink history analysis, and additional tools like Flow Metric History and Clique Hunter, making it perfect for professionals needing in-depth SEO insights.

API Plan

The API plan is available at $399.99 per month when billed monthly. This plan is designed for agencies and developers requiring maximum data access and the ability to integrate Majestic’s capabilities directly into their own systems. It includes 100 million analysis units and all features of the Pro plan, plus full API access. This plan is ideal for large-scale operations needing extensive backlink data and the flexibility to develop custom applications using Majestic’s robust data.

Pros:

• Comprehensive backlink analysis
• Unique metrics for link quality
• Extensive database

Cons:

• Expensive
• Limited features for keyword research

17. HitTail

HitTail is a keyword tool that helps e-commerce businesses discover long-tail keywords to drive targeted traffic. It analyzes your website’s traffic and provides keyword suggestions based on real user searches. HitTail’s simple interface and actionable insights make it easy to optimize your content for better search rankings.

The tool’s focus on long-tail keywords helps you attract more qualified traffic and improve your conversion rates. With HitTail, you can enhance your SEO strategy and drive more organic traffic to your online store.

Pricing Plans:

Pro Plan

The Pro plan is priced at $99 per month. It is designed for professionals and small businesses that need detailed keyword suggestions and analysis. The plan provides up to 30,000 keyword suggestions per month, access to detailed analytics, and the ability to track and manage multiple domains. This plan is suitable for those looking to improve their SEO strategy with actionable long-tail keyword data and regular performance insights.

Agency Plan

The Agency plan costs $199 per month. It is tailored for larger businesses and agencies managing multiple clients and websites. This plan includes up to 100,000 keyword suggestions per month and offers enhanced reporting capabilities, team collaboration tools, and advanced analytics. The Agency plan is ideal for SEO agencies needing comprehensive keyword research and management tools to handle large volumes of data and deliver detailed reports to clients.

Enterprise Plan

The Enterprise plan is available at $499 per month. It is the most comprehensive option, designed for large enterprises and agencies with extensive SEO needs. This plan offers unlimited keyword suggestions, advanced data export options, API access, and dedicated account support. The Enterprise plan is perfect for those requiring extensive keyword data, high-level analytics, and the flexibility to integrate HitTail’s insights into their own systems and processes.

Pros:

• Focuses on long-tail keywords
• Simple interface
• Provides actionable insights

Cons:

• Limited advanced features
• Can be expensive for small businesses

18. KWFinder

KWFinder by Mangools is an excellent tool for discovering long-tail keywords with low SEO difficulty, making it perfect for e-commerce platforms. Its user-friendly interface and visually appealing data presentation simplify the process of finding relevant keywords for your online store. KWFinder helps you identify keyword opportunities that your competitors might be missing, which can give you a significant advantage in search engine rankings.

Beyond keyword research, KWFinder also provides features like SERP analysis and rank tracking. These tools enable you to monitor your keyword performance and adjust your strategies accordingly. With its focus on simplicity and actionable insights, KWFinder is a valuable addition to any e-commerce SEO toolkit.

Pricing Plans:

Mangools Basic Plan

The Basic plan costs $29.90 per month or $358.80 annually. It includes 100 keyword lookups per 24 hours, 200 keyword suggestions per search, and support for up to 100,000 backlink rows monthly. This plan is suitable for individuals and small businesses looking to manage SEO for one website.

Mangools Premium Plan

Priced at $44.90 per month or $538.80 annually, the Premium plan offers more extensive features. It includes 500 keyword lookups per 24 hours, unlimited keyword suggestions per search, and support for up to 500,000 backlink rows monthly. This plan is ideal for mid-sized businesses and agencies managing multiple websites.

Mangools Agency Plan

The Agency plan costs $89.90 per month or $1,078.80 annually. It is designed for large businesses and agencies, offering 1,200 keyword lookups per 24 hours, unlimited keyword suggestions per search, and up to 1,200,000 backlink rows monthly. This plan supports up to 5 users and includes additional seats at $12 per user per month.

Pros:

• User-friendly interface
• Affordable pricing
• Effective for finding long-tail keywords

Cons:

• Limited features compared to more expensive tools
• Not suitable for advanced SEO needs

19. Google Search Console

Google Search Console is a must-have tool for any e-commerce business aiming to improve its search engine performance. This free service provides invaluable insights into how Google views your website. You can monitor your site’s search traffic, submit sitemaps, and identify issues that might be affecting your rankings. Google Search Console also offers detailed reports on keyword performance, allowing you to optimize your content for better visibility.

By using Google Search Console, you can ensure that your site is indexed correctly and discover any technical issues that need to be addressed. It’s an essential tool for tracking your SEO efforts and making data-driven decisions to enhance your online store’s search performance.

Pricing Plan:

• Free

Pros:

• Comprehensive search performance data
• Free to use
• Direct insights from Google

Cons:

• Limited to Google’s ecosystem
• Requires some technical knowledge to fully utilize

20. Google Analytics

Google Analytics is another indispensable tool for e-commerce SEO. It offers a deep dive into your website’s traffic and user behavior, providing insights that are crucial for optimizing your site. With Google Analytics, you can track various metrics such as audience demographics, traffic sources, and conversion rates. This data helps you understand how visitors interact with your site and identify areas for improvement.

The platform also allows you to set up custom goals and track your progress towards them. By leveraging these insights, you can enhance your site’s user experience and increase conversions. Google Analytics is essential for any e-commerce business looking to make data-driven decisions.

Pricing Plan:

• Free

Pros:

• In-depth traffic and user behavior analysis
• Free to use
• Integration with other Google tools

Cons:

• Can be complex for beginners
• Data sampling issues with large datasets

21. SEMRush

SEMRush is a powerful all-in-one SEO tool that offers a range of features tailored for e-commerce businesses. It excels in keyword research, competitor analysis, and site auditing. SEMRush provides detailed reports on your site’s performance, helping you identify areas for improvement. It also offers tools for tracking your keyword rankings and monitoring your competitors’ strategies.

SEMRush’s PPC analysis capabilities are particularly beneficial for e-commerce businesses looking to optimize their paid search campaigns. The tool’s comprehensive suite of features makes it a valuable resource for improving both your organic and paid search performance.

Pricing Plans:

Pro Plan

The Pro plan is tailored for newbies and small teams at $139.95 per month. It includes features like 5 projects, 500 keywords to track, and 10,000 results per report. This plan covers SEO, PPC, and various research tools, making it ideal for small-scale SEO operations.

Guru Plan

Priced at $249.95 per month, the Guru plan is suited for agencies and mid-size businesses. It includes 15 projects, 1,500 keywords to track, and 30,000 results per report. Additional features include the Content Marketing Toolkit, historical data, multi-location and device tracking, and Looker Studio integration.

Business Plan

The Business plan costs $499.95 per month and is aimed at large agencies and enterprises. It supports 40 projects, 5,000 keywords to track, and 50,000 results per report. This plan includes all Guru features plus Share of Voice, extended limits, API access, PLA analytics, and free migration from third-party tools.

Pros:

• Comprehensive SEO and PPC tools
• Excellent competitor analysis
• Robust reporting features

Cons:

• Expensive for small businesses
• Overwhelming for beginners

Conclusion

When it comes to creating content, the key is to make it clear and relatable. Write as if you’re having a conversation with a friend. Avoid jargon and keep things straightforward. This approach ensures your message is easily understood and more engaging to your audience. Real-life examples and a casual tone can make complex topics like SEO more accessible.

Remember, the goal is to connect with your readers. They should feel like you’re speaking directly to them, addressing their needs and concerns. This not only builds trust but also makes your content more memorable. So, next time you’re crafting an article or blog post, think about how you would explain the topic in a friendly chat and let that guide your writing style.