Best Cheap SEO Tools for Budget-Friendly Optimization

In today’s competitive digital landscape, effective SEO is essential for driving traffic and improving website rankings. However, high-quality SEO tools often come with hefty price tags. For those on a budget, finding affordable yet powerful SEO tools can be challenging. In this article, we explore the best cheap SEO tools that provide excellent value for money. These tools offer robust features and functionalities without breaking the bank, making them ideal for small businesses, startups, and solo entrepreneurs looking to optimize their online presence.

1. SEO PowerSuite

At SEO PowerSuite, we offer a robust set of tools designed to cover all aspects of SEO. Our platform includes four essential tools: Rank Tracker, WebSite Auditor, SEO SpyGlass, and LinkAssistant. These tools cater to various SEO tasks, including keyword research, rank tracking, site auditing, and backlink analysis. We aim to simplify complex SEO tasks, making it easier for beginners to enhance their site’s visibility and performance.

Our Rank Tracker helps users explore extensive keyword ideas and monitor search engine rankings. WebSite Auditor performs comprehensive SEO audits with detailed visualizations of your website’s structure and performance. SEO SpyGlass provides an in-depth analysis of your backlink profile, highlighting valuable link-building opportunities. LinkAssistant automates link-building campaigns and outreach, streamlining your efforts. With SEO PowerSuite, you have everything you need to elevate your SEO strategies and achieve better results.

Pricing Plans:

Free Plan

Ideal for those just starting out with SEO, our Free Plan provides unlimited keyword tracking, site crawling, and auditing for up to 500 URLs. You can also enjoy in-app content optimization, backlink tracking and auditing for up to 1,100 links, and link prospecting for up to 1,000 prospects. This plan also includes the ability to save projects, a dedicated query processing system for captcha-free checks, and basic report generation features.

Professional Plan

Priced at $299 per year, the Professional Plan includes all the features of the Free Plan, but with significant upgrades. This plan offers unlimited site crawling and auditing, unlimited backlink tracking and link auditing, and unlimited link prospecting and outreach. Additionally, it includes advanced reporting capabilities such as scheduled reports and report delivery, and the ability to print reports on paper with watermarks. For those who opt for a longer commitment, we offer a 2-year plan at $478 (saving 20%) and a 3-year plan at $591 (saving 34%).

Enterprise Plan

At $499 per year, the Enterprise Plan is designed for those who need the most comprehensive SEO solution. It includes all the features of the Professional Plan, but with additional enhancements such as the ability to print reports on paper without watermarks, more advanced scheduling for reports and report delivery, and extended data export options including .csv, .sql, and .html formats. For longer commitments, we provide a 2-year plan at $798 (saving 20%) and a 3-year plan at $987 (saving 34%).

Pros:

• Comprehensive suite covering all aspects of SEO
• User-friendly interface suitable for beginners
• Unlimited SEO data without daily credit limits

Cons:

• Desktop-based, which might not appeal to all users
• Requires time to fully explore all features

2. Rank Tracker

Rank Tracker is our all-in-one software designed to track keywords with highly customizable rank tracking dashboards and SEO reports. This tool serves around 20,000 monthly users, offering limitless keyword tracking capabilities. Whether you’re monitoring desktop or mobile SERPs, optimizing for local search, or analyzing competitors’ keywords and traffic, Rank Tracker has you covered. Our users appreciate the tool’s versatility and comprehensive features, which make it indispensable for professional SEO tasks.

With Rank Tracker, you can scan the top 10, top 50, or even the top 1,000 search results and track global and local keyword rankings. The tool supports various search engines, including Google, Bing, Yahoo, and YouTube, and offers in-depth analysis with features like SERP history, mobile rank tracking, and keyword research tools. This flexibility ensures you get accurate, real-time data to refine your SEO strategies effectively.

Pricing Plans:

Free Version

Our Free Version allows unlimited keyword position checks with no limits on the number of websites or keywords tracked. This version also includes basic reporting and keyword research capabilities.

Professional Version

At $299/year, the Professional Version offers advanced features, including in-depth SEO analysis, competitor tracking, and customizable reports. This plan supports automated ranking checks and comprehensive keyword research tools, making it ideal for in-house SEO teams.

Enterprise Version

For $499/year, the Enterprise Version provides all the features of the Professional Version, plus enhanced capabilities for managing multiple clients, white-label reporting, and extensive competitor analysis. This plan is perfect for agencies and large enterprises seeking detailed insights and robust SEO solutions.

Pros:

• Unlimited keyword tracking
• Comprehensive SERP analysis
• Supports multiple search engines

Cons:

• Learning curve for new users
• Higher cost for advanced features

3. WebSite Auditor

WebSite Auditor is our powerful tool for comprehensive website audits and on-page analysis. It combines technical SEO analysis, on-page optimization, and webmaster tools in one application. Whether you’re a webmaster, SEO agency, or business owner, WebSite Auditor provides a detailed SEO audit report highlighting all issues and offering actionable fixes. Its user-friendly interface and in-depth analysis capabilities make it a valuable asset for improving website performance.

The tool’s robust features include technical site audits, Core Web Vitals checks, content optimization, and site structure visualization. With WebSite Auditor, you can crawl your site as search engines do, identify and fix SEO errors, and enhance user experience. Its ability to generate custom reports and integrate with Google services makes it a comprehensive solution for technical and on-page SEO needs.

Pricing Plans:

Free Version

The Free Version includes basic site crawling and auditing for up to 500 URLs, with limited access to content optimization and reporting features. It’s a great starting point for small websites or individual projects.

Professional Version

Priced at $299/year, the Professional Version offers unlimited site crawling, in-depth SEO analysis, and advanced reporting capabilities. This plan includes features like Core Web Vitals checks, content optimization tools, and customizable audit reports, making it suitable for in-house SEO teams and consultants.

Enterprise Version

At $499/year, the Enterprise Version includes all Professional features, plus additional capabilities for managing large websites and multiple clients. This plan offers advanced site audit reports, white-label reporting, and automated task scheduling, making it ideal for SEO agencies and large enterprises.

Pros:

• Comprehensive technical SEO analysis
• Detailed on-page optimization
• User-friendly interface

Cons:

• Higher price for full features
• Limited free version

4. SEO SpyGlass

SEO SpyGlass is our top-notch backlink checker designed to help you analyze and improve your website’s link profile. With access to the largest and most up-to-date backlink index, SEO SpyGlass enables you to evaluate link quality, track referral traffic, and spy on competitors’ backlinks. It’s an essential tool for anyone looking to enhance their link-building strategy and maintain a healthy backlink profile.

The tool offers features like in-depth backlink analysis, competitor comparison, historical backlink data, and penalty risk assessment. By providing detailed insights into each backlink, SEO SpyGlass helps you identify high-quality link opportunities and avoid harmful links. Its ability to audit link profiles in bulk and generate comprehensive reports makes it a valuable resource for SEO professionals.

Pricing Plans:

Free Version

The Free Version allows access to basic backlink analysis and limited reporting features. It’s suitable for small-scale projects or initial link profile assessments.

Professional Version

At $299/year, the Professional Version offers advanced backlink analysis, competitor comparison, and historical data tracking. This plan includes detailed reports, penalty risk assessment, and access to SEO PowerSuite’s backlink index, making it ideal for in-house SEO teams and consultants.

Enterprise Version

For $499/year, the Enterprise Version provides all Professional features, plus additional capabilities for managing multiple clients and large-scale link-building campaigns. This plan includes white-label reporting, automated backlink checks, and advanced link-building tools, making it perfect for SEO agencies and large enterprises.

Pros:

• Comprehensive backlink analysis
• Detailed competitor comparison
• Penalty risk assessment

Cons:

• Complex for beginners
• Higher cost for advanced features

5. LinkAssistant

LinkAssistant is our efficient link-building software designed to streamline your SEO outreach. It helps you find quality link-building opportunities, gather contact information, and manage your email outreach campaigns. With LinkAssistant, you can automate your link-building process, track your progress, and ensure the quality of your backlinks. It’s an essential tool for anyone looking to improve their website’s authority through effective link-building strategies.

The tool offers features like link prospecting, automated email outreach, backlink verification, and customizable reporting. By providing a centralized platform for managing your link-building efforts, LinkAssistant saves you time and enhances the effectiveness of your campaigns. Its ability to track backlinks and generate detailed reports makes it a valuable resource for SEO professionals and agencies.

Pricing Plans:

Free Version

The Free Version includes basic link prospecting and limited email outreach capabilities. It’s suitable for small-scale link-building projects or initial outreach efforts.

Professional Version

Priced at $299/year, the Professional Version offers advanced link prospecting, automated email outreach, and backlink verification. This plan includes detailed reports and access to SEO PowerSuite’s backlink index, making it ideal for in-house SEO teams and consultants.

Enterprise Version

At $499/year, the Enterprise Version provides all Professional features, plus additional capabilities for managing large-scale link-building campaigns and multiple clients. This plan includes white-label reporting, automated task scheduling, and advanced link-building tools, making it perfect for SEO agencies and large enterprises.

Pros:

• Efficient link prospecting
• Automated email outreach
• Backlink verification

Cons:

• Learning curve for new users
• Higher cost for advanced features

6. LowFruits

LowFruits is an affordable keyword research tool designed to help users find low-competition keywords in any niche. It is particularly popular among niche site owners and affiliate marketers. LowFruits analyzes SERPs to identify keywords with weak domain rankings, making it easier for users to target and rank for these terms. By offering a range of features tailored to keyword research and competitor analysis, LowFruits ensures users can optimize their content strategy effectively.

The platform offers features such as keyword clustering, competitor analysis, and domain exploration. Users can analyze keywords in bulk, filter by search intent, and identify competitors’ strategies. LowFruits provides a flexible pricing model, allowing users to purchase credits as needed, making it accessible for small businesses and individual marketers. This flexibility, combined with its robust analytical capabilities, makes LowFruits a valuable tool for those looking to improve their SEO efforts on a budget.

Pricing Plans:

Pay-as-you-go

LowFruits offers a flexible Pay-as-you-go pricing model where users can purchase credits as needed. The cost is $25 for 2,000 credits, $60 for 5,000 credits, $100 for 10,000 credits, and $250 for 50,000 credits. Credits are used to generate keyword ideas and extract SERPs, with credits expiring after one year.

Standard Subscription

The Standard subscription costs $249 per year and includes 3,000 credits per month. This plan provides exclusive subscription features not available on Pay-as-you-go, such as free keyword searches, millions of SERP scores, a boosted keyword finder, domain explorer, competitor keyword extraction, sitemap extraction, rank tracker, and a 10% discount on Pay-as-you-go credits.

Premium Subscription

The Premium subscription costs $749 per year and includes 10,000 credits per month. It offers all the exclusive features of the Standard plan, with additional monthly credits for extensive keyword analysis and extraction. Subscribers benefit from free keyword searches, millions of SERP scores, a boosted keyword finder, domain explorer, competitor keyword extraction, sitemap extraction, rank tracker, and a 10% discount on Pay-as-you-go credits.

Pros:

• Flexible pricing options
• Effective keyword research
• Competitor analysis

Cons:

• Limited features compared to premium tools
• Credits can be consumed quickly with heavy use

7. RankTracker

RankTracker is an all-in-one SEO software designed to track and optimize your SEO campaigns. It offers features such as rank tracking, keyword research, site audits, and backlink monitoring. RankTracker’s user-friendly interface makes it suitable for both beginners and experienced SEO professionals. The platform also includes white-label SEO reporting tools, ideal for agencies and freelancers. By providing comprehensive insights into your SEO performance, RankTracker helps users improve their strategies and achieve better results.

Users can monitor their search engine rankings, find high-traffic keywords, and conduct in-depth site audits to identify and fix technical issues. The platform also allows users to analyze and track backlinks, providing valuable insights into their link-building efforts. RankTracker’s comprehensive features and affordable pricing make it a great choice for startups and small businesses looking to enhance their online presence and improve search engine rankings.

Pricing Plans:

Starter

The Starter plan is best suited for beginners, costing $24 per month or $168 per year, saving you 30%. This plan includes 200 daily tracked keywords, 2 competitors per domain, 200 monthly keyword finder lookups, 150 keyword suggestions per search, 50 on-demand keyword difficulty checks, 100 monthly SERP checker checks, and the ability to audit 2,000 pages monthly. Additionally, it offers 50,000 backlink rows, 10 trackable projects, unlimited on-demand reports, access to the AI Article Writer, and free data migration. It supports up to 2 users.

Double Data

The Double Data plan, ideal for growing businesses, costs $59 per month or $413 annually, providing a 30% discount. This plan supports 1,000 daily tracked keywords, 5 competitors per domain, 1,000 monthly keyword finder lookups, 300 keyword suggestions per search, 250 on-demand keyword difficulty checks, 250 monthly SERP checker checks, and 5,000 pages audited monthly. Users also get 150,000 backlink rows, unlimited trackable projects, unlimited on-demand reports, access to the AI Article Writer, and free data migration. It supports an unlimited number of users.

Quad Data

The Quad Data plan, the most popular option, is designed for mid-sized teams and costs $109 per month or $763 annually, saving 30%. This plan includes 2,000 daily tracked keywords, 10 competitors per domain, 2,000 monthly keyword finder lookups, 500 keyword suggestions per search, 500 on-demand keyword difficulty checks, 500 monthly SERP checker checks, and 10,000 pages audited monthly. It offers 300,000 backlink rows, unlimited trackable projects, unlimited on-demand reports, access to the AI Article Writer, and free data migration. It supports an unlimited number of users.

Hex Data

The Hex Data plan is suitable for large teams and agencies, costing $209 per month or $1,463 annually, providing a 30% discount. This plan supports 4,000 daily tracked keywords, 20 competitors per domain, 4,000 monthly keyword finder lookups, 1,000 keyword suggestions per search, 1,000 on-demand keyword difficulty checks, 1,000 monthly SERP checker checks, and 20,000 pages audited monthly. Users get 600,000 backlink rows, unlimited trackable projects, unlimited on-demand reports, access to the AI Article Writer, and free data migration. It supports an unlimited number of users.

Pros:

• Comprehensive SEO features
• User-friendly interface
• Affordable pricing

Cons:

• Limited data in the starter plan
• Requires regular monitoring

8. Scalenut

Scalenut is an affordable alternative to Surfer SEO, offering tools to create SEO-optimized content by analyzing competitors’ content. It evaluates elements like keyword density, word count, headings, and more to provide recommendations for improving content. Scalenut also includes AI-driven features to further refine content, ensuring it meets the highest SEO standards. This tool is ideal for content creators looking to enhance their SEO efforts with minimal investment.

The platform helps users create high-quality content that ranks well in search engines by providing insights into top-ranking competitors. Scalenut’s auto-optimization and AI copywriting features make it a valuable tool for content creators looking to enhance their SEO efforts without breaking the bank. By leveraging advanced analytics and AI technology, Scalenut enables users to produce content that not only ranks well but also engages readers effectively.

Pricing Plans:

Essential

The Essential plan is perfect for individual creators and consultants, costing $39 per month or $19 per month when billed annually (saving $288/year). This plan includes 100,000 AI words, the ability to create up to 5 SEO articles per month, AI images, factual content, traffic insights, weekly trends digest, 40+ copywriting templates, SERP analysis, NLP key terms, an SEO editor, document sharing, email support, and live chat support. The optional Link Manager add-on is available for $19 per month, which includes 1,000 pages, with additional pages at $5 per 500 pages.

Growth

The Growth plan is ideal for startups and growing businesses, costing $79 per month or $39 per month when billed annually (saving $468/year). It includes everything in the Essential plan plus unlimited AI words, the ability to create up to 30 SEO articles per month, audit and optimize up to 30 articles per month, build up to 30 keyword clusters, analyze up to 200 web pages per month (single domain), auto-optimization, unlimited tone of voice options, 1-click WordPress publish, integrations, topic gaps, and new topic ideas. The optional Link Manager add-on is available for $19 per month, which includes 1,000 pages, with additional pages at $5 per 500 pages.

Pro

The Pro plan is designed for large teams, businesses, and agencies, costing $149 per month or $74 per month when billed annually (saving $888/year). This plan includes everything in the Growth plan plus the ability to create up to 75 SEO articles per month, audit and optimize up to 75 articles per month, build up to 75 keyword clusters, analyze up to 500 web pages per month (across 5 domains), interlinking, cannibalization, an advanced keyword planner, 1 additional user seat, and a dedicated customer success manager. The optional Link Manager add-on is available for $19 per month, which includes 1,000 pages, with additional pages at $5 per 500 pages.

Enterprise

The Enterprise plan is ideal for large organizations with specific needs and offers custom pricing. This plan includes everything in the Pro plan plus custom user seats, custom SEO articles, unlimited domain analysis, advanced AI models, a custom AI pipeline for SEO content, custom AI templates, enterprise-grade security, PO & invoicing, and tailored onboarding.

Pros:

• AI-driven content optimization
• Competitive analysis
• Affordable pricing

Cons:

• Fewer features compared to Surfer SEO
• May require a learning curve

9. Shared.Domains

Shared.Domains offers a cost-effective solution for link building, allowing users to obtain links from reputable domains at a fraction of the cost. The platform updates a daily list of available domains for backlink purchases, enabling users to bid and share costs with other participants. This unique system provides access to high-quality backlinks from homepages, which carry significant link juice. Shared.Domains is particularly useful for marketers looking to enhance their SEO efforts without spending excessively on high-quality backlinks.

Users can also submit guest posts every six months, making Shared.Domains a versatile tool for various link-building strategies. This service is particularly beneficial for those looking to enhance their SEO efforts without spending a fortune on backlinks. By leveraging the power of shared costs, Shared.Domains provides an innovative way to obtain valuable links and improve search engine rankings.

Pricing Plans:

Shared.Domains uses a unique pricing formula to calculate the cost of a backlink for the first year: F = (D + $635) / N, where “F” is the link price, “D” is the purchase price of the domain, “$635” is the cost of maintaining the site for the first year, and “N” is the number of clients. The renewal cost for subsequent years is calculated as R = $500 / N. Additional fees may be charged by third-party service providers and payment gateways. For example, if a domain is purchased for $611 for 13 clients, the link price for the first year is $95.84, and the renewal price for the following year is $38.46. If a domain is purchased for $2,051 for 20 clients, the link price for the first year is $134.2, and the renewal price for the next year is $25.

Pros:

• Cost-effective link building
• High-quality backlinks
• Flexible guest post submission

Cons:

• Limited to available domains
• Requires bidding process

10. Screaming Frog SEO Spider

The Screaming Frog SEO Spider is an industry-leading website crawler trusted by thousands of SEOs and agencies worldwide for conducting technical SEO site audits. Available on Windows, macOS, and Linux, this tool allows users to download and crawl up to 500 URLs for free. For those needing more extensive capabilities, a paid license removes this limit and unlocks advanced features. The SEO Spider gathers key onsite data to help SEOs make informed decisions, enhancing their ability to identify and fix common SEO issues efficiently. Users can export data such as URL, page title, meta description, headings, and more to a spreadsheet, making it easy to base SEO recommendations on concrete data.

The SEO Spider provides a comprehensive set of features, including finding broken links, auditing redirects, analyzing page titles and meta descriptions, and discovering duplicate content. It also allows for data extraction using XPath, reviewing robots.txt and directives, generating XML sitemaps, integrating with Google Analytics, Google Search Console, and PageSpeed Insights, and crawling JavaScript websites. Advanced capabilities include visualizing site architecture, scheduling audits, comparing crawls, and much more. These functionalities make it a versatile and essential tool for SEO professionals aiming to optimize website performance and enhance search engine visibility.

Pricing Plans:

Free Version

The Free Version allows users to analyze up to 500 URLs. It includes features like discovering broken links, auditing hreflang attributes, analyzing page titles and meta data, identifying duplicate pages, generating XML sitemaps, and providing site visualizations. However, it does not support advanced features such as scheduling, custom extraction, JavaScript rendering, API access, or integrations with Google Analytics and Search Console.

Paid Version

The Paid Version costs £199 per year and offers unlimited URL analysis, along with all the features available in the Free Version. Additionally, it includes advanced functionalities like crawl scheduling, crawl configuration, saving and opening crawls, JavaScript rendering, crawl comparison, near duplicate content analysis, custom extraction, media assets extraction, AMP crawling and validation, structured data validation, and custom robots.txt. The Paid Version also provides integrations with Google Analytics, Google Search Console, link metrics, and forms-based authentication, along with full access to the API and free technical support.

Pros:

• Comprehensive Crawling Capabilities
• Advanced SEO Insights
• Integration with Major Tools
• Customizable Data Extraction
• Visualization Tools
• Scheduled Audits
• JavaScript Crawling

Cons:

• Learning Curve
• Resource Intensive
• Limited Free Version

11. Originality.ai

Originality.ai is a tool designed to detect AI-generated content, ensuring that the text provided meets high-quality standards. This tool is particularly useful for content creators who want to verify the originality of their work. Originality.ai offers accurate detection, helping users maintain content quality and avoid issues associated with AI-generated text. By providing a reliable way to check for AI-generated content, Originality.ai helps users ensure their content remains authentic and engaging.

The platform provides a straightforward and reliable way to check content, making it a valuable addition to any content creator’s toolkit. Originality.ai’s cost-effective pricing allows users to purchase credits as needed, ensuring they only pay for what they use. This flexibility makes it an accessible tool for a wide range of users, from bloggers to large content teams.

Pricing Plans:

Grandfathered Lifetime Plans

This plan is exclusively available to early adopters and long-time supporters of Originality.AI. Users on this plan enjoy unrestricted access to all current features, as well as any new features or tools developed in the future, at no additional cost. This plan is designed to show appreciation for the ongoing support and feedback from the platform’s early users, ensuring they can utilize the full range of functionalities without any limitations. If users on this plan find themselves spending more than $14.95/month on credits, they can switch to a subscription plan for potential savings, and if they cancel the subscription later, they will revert to the Grandfathered Lifetime Plan.

Monthly Subscription Plans

These plans cater to consistent users who need access to premium features such as the API, team management, full site scans, and other robust functionalities. Subscription plans offer 2000 credits per month, which reset on the billing date each month. Users on this plan enjoy discounted credits and access to all tools and new features rolled out by Originality.AI. This plan is ideal for users who rely heavily and consistently on the platform, maximizing their use in a cost-effective manner.

Pay-As-You-Go Plans

This plan is designed for users who utilize Originality.AI occasionally or inconsistently. It provides access to a limited set of features, allowing users to utilize the basic functions of the platform on an ad-hoc basis. This flexible and cost-effective solution is suitable for users who do not require constant access to the platform. Users pay for credits as they go, making it an economical option for occasional use.

Pros:

• Accurate AI detection
• Maintains content quality
• Cost-effective pricing

Cons:

• Limited to AI detection
• May not be necessary for all users

12. Nightwatch

Nightwatch is an affordable rank tracking tool that can monitor search rankings from any location globally. This feature helps users understand what drives their search engine traffic and sales across various regions. Nightwatch’s pricing is based on the number of keywords tracked, making it a scalable solution for businesses of all sizes. By offering detailed and intuitive dashboards, Nightwatch provides users with actionable insights into their SEO performance.

The platform provides detailed and intuitive dashboards, offering insights into ranking performance. Nightwatch’s flexible custom reporting options and reliable data make it a valuable tool for improving SEO strategies and driving more traffic to websites. Users can track keyword performance at a granular level, down to specific locations, ensuring they can optimize their content and strategy effectively.

Pricing Plans:

Monthly Plan

For $39 per month, Nightwatch provides a comprehensive SEO toolset. This includes the ability to track up to 250 keywords, monitor 50 websites, and track 5 competitors. You can perform site audits for up to 5,000 pages and track performance on Google, YouTube, and Bing. The plan also integrates with Google Analytics and Google Search Console, offers API access, and includes a Google Data Studio Connector. Additionally, it allows for unlimited white label reports and user seats. A risk-free 14-day trial is available to test the service.

Yearly Plan

For those who prefer annual billing, Nightwatch offers the same features as the monthly plan at a reduced rate of $32 per month. This yearly plan includes tracking up to 250 keywords, monitoring 50 websites, and tracking 5 competitors. It allows for 5,000 site audit pages and tracking on Google, YouTube, and Bing. Integration with Google Analytics and Google Search Console is included, as well as API access, a Google Data Studio Connector, unlimited white label reports, and unlimited user seats. The plan also comes with a risk-free 14-day trial.

Pros:

• Global rank tracking
• Detailed dashboards
• Custom reporting options

Cons:

• No free plan
• Can be expensive for higher keyword limits

13. Whatsmyserp

Whatsmyserp is a cost-effective rank and SERP tracking tool that keeps track of website rankings on Google with automatic daily updates or unlimited on-demand checks. Its affordable pricing makes it accessible for small businesses and individual marketers, providing valuable insights into keyword performance and search engine rankings. The platform’s user-friendly interface ensures that even beginners can effectively monitor their SEO efforts and make data-driven decisions.

Whatsmyserp offers a fantastic keyword research tool and allows users to generate and share URLs. With its simple yet powerful features, Whatsmyserp helps users stay on top of their SEO game without incurring high costs. The tool’s ability to provide real-time updates and comprehensive keyword insights makes it an essential resource for optimizing search engine performance.

Pricing Plans:

Foundations Plan

For $19.99 per month, Whatsmyserp’s Foundations plan offers rank tracking for 200 keywords and backlink tracking for 50,000 rows. It includes a keyword tool with 100 lookups, the ability to track unlimited domains, and on-demand updates. The plan also provides white label reporting and promises API access in the future, along with custom alerts.

Premium Plan

The Premium plan, priced at $29.99 per month, enhances the features of the Foundations plan. It includes rank tracking for 500 keywords, backlink tracking for 75,000 rows, and a keyword tool with 200 lookups. Users can track unlimited domains and receive on-demand updates. The plan also offers white label reporting, future API access, and custom alerts.

Pro Plan

For $59.99 per month, the Pro plan offers even more advanced features. It includes rank tracking for 1,000 keywords and backlink tracking for 150,000 rows. The keyword tool provides 300 lookups. Like the other plans, it allows tracking unlimited domains, offers on-demand updates, white label reporting, and promises API access in the future, along with custom alerts.

Pros:

• Affordable pricing
• Unlimited on-demand checks
• User-friendly interface

Cons:

• Limited to Google rankings
• Basic features compared to premium tools

14. Keysearch

Keysearch is an affordable keyword research and SEO tool designed to help users boost their site without spending a fortune. It provides extensive keyword data, detailed competitor analysis, and a user-friendly interface, making it an excellent choice for beginners and small businesses. Keysearch helps users find valuable keywords and keep an eye on competitors’ strategies to stay ahead in the SEO game. By offering comprehensive insights into keyword performance and competitive landscapes, Keysearch empowers users to make data-driven decisions.

The platform offers a range of features, including keyword research, rank tracking, and competitor analysis. Keysearch’s budget-friendly pricing and comprehensive tools make it a valuable asset for anyone looking to enhance their SEO efforts without draining their wallet. The tool’s easy-to-use interface ensures that even those new to SEO can effectively leverage its capabilities to improve their website’s search engine performance.

Pricing Plans:

Starter Plan

For $17 per month or $169 per year (saving 17% with the annual option), Keysearch’s Starter plan includes 200 keyword searches per day, tracking for 80 keywords per month, and auditing for 2,000 pages per month. Additionally, it provides 5,000 AI credits per month. This plan covers essential SEO tools such as keyword research, live SERP analysis, competitor analysis, backlink analysis, YouTube research, an SEO auditor, an AI content assistant, and rank tracking.

Pro Plan

The Pro plan, available for $34 per month or $279 per year (saving 32% with the annual option), offers enhanced capabilities. It includes 500 keyword searches per day, tracking for 200 keywords per month, and auditing for 5,000 pages per month. Additionally, it provides 15,000 AI credits per month. This plan also includes all the features of the Starter plan, such as keyword research, live SERP analysis, competitor analysis, backlink analysis, YouTube research, an SEO auditor, an AI content assistant, and rank tracking.

Pros:

• Budget-friendly
• Comprehensive keyword data
• User-friendly interface

Cons:

• Smaller database compared to premium tools
• Limited advanced features

15. RankMath

RankMath is a standout SEO plugin for WordPress, offering a comprehensive set of features to optimize content and improve search engine rankings. The free version provides extensive capabilities, while the paid version offers even more advanced features. RankMath is ideal for bloggers and small business owners looking to enhance their SEO efforts without significant costs. The plugin’s seamless integration with WordPress makes it an invaluable tool for optimizing website content and improving overall SEO performance.

The platform provides easy SEO setup, advanced analytics, content AI, and SEO scoring. It also supports rich snippets and offers a 404 monitor to detect and fix broken links. RankMath’s user-friendly interface and powerful features make it a valuable tool for optimizing WordPress sites. By providing actionable insights and real-time optimization suggestions, RankMath helps users create content that ranks well and engages readers.

Pricing Plans:

Pro Plan

The Pro plan, ideal for bloggers, individuals, and solopreneurs, is priced at $6.99 per month when billed annually, excluding VAT. This plan supports unlimited personal websites and tracks 500 to 1,000 keywords. It includes a powerful schema generator and offers a free trial of Content AI with 5,000 credits. Users benefit from 24/7 support. Upon renewal, the plan costs $7.99 per month plus taxes.

Business Plan

Rank Math’s Business plan, which is the most popular option, costs $20.99 per month when billed annually, excluding VAT. This plan is perfect for freelancers, businesses, and agency owners. It supports 100 to 200 client websites and tracks 10,000 to 20,000 keywords. It features a powerful schema generator and provides a free Content AI trial with 12,000 credits. Users also receive 24/7 priority support. The renewal rate for this plan is $24.99 per month plus taxes.

Agency Plan

For agency owners with high volume needs, the Agency plan is available at $49.99 per month when billed annually, excluding VAT. This plan supports 500 to 750 client websites and tracks 50,000 to 75,000 keywords. It includes a powerful schema generator and a free Content AI trial with 30,000 credits. Users get 24/7 priority support. Upon renewal, the plan costs $59.99 per month plus taxes.

Pros:

• Extensive free version
• Advanced SEO features
• User-friendly interface

Cons:

• Some features require the paid version
• May require a learning curve for beginners

16. Plerdy

Plerdy is a feature-rich SEO tool that offers a variety of functionalities to optimize your website effectively. It is designed to be a budget-friendly option for small businesses and digital marketers, providing essential tools for SEO without hefty costs. Plerdy includes keyword tracking, traffic analysis, and on-page audits, making it an all-in-one solution for enhancing website performance and search engine rankings.

The keyword tracking tool allows users to monitor their target keywords and stay ahead of competitors. Traffic analysis provides valuable insights into website performance, helping users make data-driven decisions. The on-page audit feature identifies issues such as broken links and duplicate content that may hinder SEO progress. Plerdy’s user-friendly interface ensures that even beginners can navigate and utilize its features effectively. This makes Plerdy a powerful and affordable option for those looking to boost their SEO efforts without breaking the bank.

Pricing Plans:

Free Plan

Plerdy offers a free plan that includes heatmaps for 100+ add-ons, video sessions for 500+ add-ons, SEO audits for 5,000+ add-ons, pop-ups for 100+ add-ons, e-commerce tracking for 100 conversions, a SERP checker for 2+ add-ons, an AI UX assistant for 2+ add-ons, and unlimited A/B testing with 1 month of storage. This plan is suitable for teams looking to start with basic web optimization tools.

Startup Plan

The Startup plan costs $21 per month when billed annually. It includes heatmaps for 500 sessions, video sessions for 5,000, SEO audits for 10,000 pages, pop-ups for 500+ add-ons, e-commerce tracking for 500 conversions, a SERP checker for 2+ add-ons, an AI UX assistant for 2+ add-ons, and unlimited A/B testing with 3 months of storage. A 14-day free trial is available for this plan.

Scale Plan

Plerdy’s Scale plan, priced at $42 per month when billed annually, includes heatmaps for 1,500 sessions, video sessions for 10,000, SEO audits for 25,000 pages, pop-ups for 1,500+ add-ons, e-commerce tracking for 1,500 conversions, a SERP checker for 2+ add-ons, an AI UX assistant for 2+ add-ons, and unlimited A/B testing with 3 months of storage. A 14-day free trial is also available.

Thrive Plan

For $70 per month when billed annually, the Thrive plan offers heatmaps for 3,000 sessions, video sessions for 30,000, SEO audits for 50,000 pages, pop-ups for 3,000+ add-ons, e-commerce tracking for 3,000 conversions, a SERP checker for 20+ add-ons, an AI UX assistant for 20+ add-ons, and unlimited A/B testing with 6 months of storage. This plan also comes with a 14-day free trial.

Enterprise Plans

Plerdy offers several enterprise plans:

• Enterprise 1: $97 per month, includes heatmaps for 7,000 sessions, video sessions for 55,000, SEO audits for 120,000 pages, pop-ups for 7,000+ add-ons, e-commerce tracking for 7,000 conversions, a SERP checker for 40+ add-ons, an AI UX assistant for 40+ add-ons, and unlimited A/B testing with 12 months of storage.
• Enterprise 2: $161 per month, includes heatmaps for 15,000 sessions, video sessions for 120,000, SEO audits for 300,000 pages, pop-ups for 15,000+ add-ons, e-commerce tracking for 15,000 conversions, a SERP checker for 60+ add-ons, an AI UX assistant for 60+ add-ons, and unlimited A/B testing with 12 months of storage.
• Enterprise 3: $253 per month, includes heatmaps for 50,000 sessions, video sessions for 250,000, SEO audits for 500,000 pages, pop-ups for 50,000+ add-ons, e-commerce tracking for 50,000 conversions, a SERP checker for 80+ add-ons, an AI UX assistant for 80+ add-ons, and unlimited A/B testing with 12 months of storage.

Pros:

• User-friendly interface
• Comprehensive on-page audit
• Affordable pricing

Cons:

• Limited advanced features
• May require integration with other tools for comprehensive SEO strategies

17. Mangools

Mangools is an excellent choice for beginners to SEO strategizing, offering one of the most user-friendly interfaces in the market. This platform started as KWFinder in 2014 and has since expanded to include five SEO tools: KWFinder, SERPChecker, SERPWatcher, LinkMiner, and SiteProfiler. Each tool helps users perform keyword research, rank tracking, backlink analysis, and competitor analysis, providing a comprehensive SEO solution. Mangools makes it easy to manage everything from a single dashboard, enhancing productivity and efficiency for users of all skill levels.

KWFinder allows users to discover long-tail keywords with low SEO difficulty, offering metrics such as keyword rankings, search volume, CPC, PPC, and keyword difficulty. SERPChecker and SERPWatcher help analyze competitors and track website rankings over time, providing insights into what works best in your niche. LinkMiner offers in-depth backlink analysis, allowing users to explore competitors’ backlink profiles and identify link-building opportunities. SiteProfiler provides a detailed SEO profile of any website, focusing on metrics like domain authority, backlinks, top content, and competitor analysis. Mangools combines these features into an easy-to-use dashboard, making it a low-cost alternative to more expensive tools like Semrush or Ahrefs.

Pricing Plans:

Mangools Basic

The Mangools Basic plan is priced at $29.90 per month when billed annually, totaling $358.80 per year. This plan includes 100 keyword lookups and 200 keyword suggestions per search daily, 200 tracked keywords, 100,000 backlink rows per month, and 20 site lookups per day. This plan does not include extra seats.

Mangools Premium

The Mangools Premium plan costs $44.90 per month when billed annually, amounting to $538.80 per year. This plan significantly increases the daily limits and includes 500 keyword lookups and unlimited keyword suggestions daily, 700 tracked keywords, 500,000 backlink rows per month, and 70 site lookups per day. Extra seats can be added at an additional cost.

Mangools Agency

The Mangools Agency plan is available for $89.90 per month when billed annually, totaling $1078.80 per year. This plan offers the highest limits, including 1200 keyword lookups and unlimited keyword suggestions daily, 1500 tracked keywords, 1,200,000 backlink rows per month, and 150 site lookups per day. Extra seats can be added at an additional cost.

Pros:

• User-friendly interface
• Comprehensive keyword and backlink analysis
• Affordable pricing

Cons:

• Limited features compared to premium tools
• Smaller database than some competitors

18. SE Ranking

SE Ranking is a versatile and affordable SEO tool that caters to both beginners and professionals. It provides a complete suite of SEO tools, including keyword rank tracking, site audits, competitor analysis, and backlink tracking. SE Ranking is known for its extensive keyword and domain database, which helps users implement effective SEO strategies and improve their online visibility. The platform’s intuitive design and extensive functionality make it an ideal choice for a wide range of users, from solo entrepreneurs to large marketing agencies.

The keyword rank tracker offers precise tracking of search engine rankings, enabling users to monitor their performance across multiple search engines and locations. The site audit tool helps identify and fix on-page issues, ensuring that websites are optimized for search engines and users alike. Competitor analysis tools allow users to monitor and analyze competitors’ SEO strategies, gaining insights into their strengths and weaknesses. The backlink tracking feature helps manage and improve link-building efforts, providing a comprehensive view of the site’s backlink profile. SE Ranking also integrates with Google tools, offering a comprehensive view of SEO performance.

Pricing Plans:

SE Ranking Essential

The SE Ranking Essential plan is priced at $23.52 per month when billed annually, totaling $282.24 per year. This plan includes 250 tracked keywords, 10 websites, website audit with 40,000 pages, on-page checker for 150 pages, and backlink monitoring for 20 domains.

SE Ranking Pro

The SE Ranking Pro plan costs $52.32 per month when billed annually, amounting to $627.84 per year. This plan includes 1000 tracked keywords, unlimited websites, website audit with 250,000 pages, on-page checker for 450 pages, and backlink monitoring for 50 domains.

SE Ranking Business

The SE Ranking Business plan is available for $112.32 per month when billed annually, totaling $1347.84 per year. This plan includes 2500 tracked keywords, unlimited websites, website audit with 700,000 pages, on-page checker for 750 pages, and backlink monitoring for 150 domains.

Pros:

• Comprehensive SEO features
• Large keyword and domain database
• Google integration

Cons:

• Higher pricing compared to some competitors
• Interface can be overwhelming for beginners

19. Surfer

The platform’s AI-driven insights help users refine their articles, ensuring they are optimized for search engines and readers. Real-time content optimization suggestions make it easy to adjust your content on the fly, improving its relevance and ranking potential. Surfer also provides comprehensive site audits, identifying technical and on-page SEO issues that need attention. With features like detailed keyword analysis and competitor benchmarking, Surfer empowers users to make informed decisions and stay ahead of the competition.

Surfer is a powerful SEO tool designed to leverage AI in optimizing your website. It provides detailed insights into how to improve your content to rank better against competitors. Surfer’s features include keyword research, content optimization, and site audits, all powered by advanced algorithms. This tool is ideal for users looking to enhance their content and on-page SEO efforts with data-driven recommendations. By analyzing your entire site and offering actionable insights, Surfer ensures that your content meets the highest SEO standards.

Pricing Plans:

Essential

The Essential plan is tailored for small business owners and freelancers. It costs $89 per month with monthly billing or $69 per month ($828 annually) if billed yearly. This plan includes the ability to write and optimize up to 30 articles with the Content Editor, 20 Auto-Optimize runs, and the Content Audit BETA feature. Users can humanize up to 50,000 words, enjoy unlimited AI detection, and conduct keyword research. Additionally, this plan allows for the invitation of 2 team members.

Scale

The Scale plan is designed for mid-sized agencies and marketing teams. It costs $129 per month with monthly billing or $99 per month ($1,188 annually) if billed yearly. This plan includes the capability to write and optimize up to 100 articles with the Content Editor, 40 Auto-Optimize runs, and the Content Audit BETA feature. Users can humanize up to 50,000 words, benefit from unlimited AI detection, perform audits, and conduct keyword research. This plan allows for inviting up to 5 team members.

Scale AI

The Scale AI plan caters to agencies and teams looking to scale up with AI. It costs $219 per month with monthly billing or $179 per month ($2,148 annually) if billed yearly. This plan offers the ability to write and optimize up to 100 articles with the Content Editor, generate up to 10 AI articles, 80 Auto-Optimize runs, and the Content Audit BETA feature. Users can humanize up to 50,000 words, enjoy unlimited AI detection, perform audits, and conduct keyword research. This plan includes an onboarding call and allows for the invitation of up to 5 team members.

Enterprise

The Enterprise plan is intended for large agencies and marketing teams, with custom pricing billed yearly. This plan offers the ability to write and optimize a custom number of articles with the Content Editor, generate a custom number of ready-to-rank articles with AI, and custom Auto-Optimize runs. It includes the Content Audit BETA feature, humanizing a custom number of words, unlimited AI detection, performing audits, keyword research, and supporting a custom team size. The Enterprise plan also offers personalized onboarding, priority support, the SERP Analyzer, White Label services, and API access.

Pros:

• AI-driven content optimization
• Comprehensive site audits
• Real-time keyword suggestions

Cons:

• Higher cost compared to basic SEO tools
• May require a learning curve

20. Serpstat

Serpstat is a comprehensive yet affordable SEO tool suitable for content marketers, SEO specialists, and PPC managers. It offers a range of features including keyword research, site audits, competitor analysis, and backlink tracking. Serpstat’s user-friendly interface and extensive database make it a popular choice for those looking to enhance their SEO efforts without a hefty price tag. By providing detailed insights into your website’s performance and competitor strategies, Serpstat enables users to make informed decisions and improve their search engine rankings.

Keyword research tools help users find the best keywords for SEO and PPC campaigns, while site audits identify and rectify technical issues that could hinder performance. Competitor analysis provides insights into rival strategies, helping users understand what works and where they can improve. The backlink tracking feature ensures users can build effective link-building campaigns, enhancing their site’s authority and search engine visibility. Serpstat also offers AI content generation to support content creation and improve overall SEO performance, making it a versatile tool for any digital marketing strategy.

Pricing Plans:

Individual

The Individual plan is ideal for personal use and costs $59 per month or $600 per year. This plan supports 5 projects and provides a comprehensive set of tools for SEO, PPC, competitor analysis, position monitoring, and site auditing. Users can benefit from 100 daily requests, 2,000 results per request for search analytics and link analysis, and 50,000 export rows per month. Additionally, it includes access to the API for search analytics and link analysis, position monitoring, and site auditing. The plan allows for monitoring 10,000 positions monthly and auditing 5,000 pages per month with 2 account accesses.

Team

The Team plan is best suited for small in-house teams and costs $119 per month or $1,200 per year. This plan supports 25 projects and offers advanced features like AI content tools, batch analysis, branded reports, and team management. Users get 500 daily requests, 10,000 results per request for search analytics and link analysis, and 250,000 export rows per month. The plan includes API access for search analytics, link analysis, position monitoring, and site auditing. It allows for monitoring 50,000 positions monthly and auditing 25,000 pages per month with 10 account accesses.

Agency

The Agency plan is designed for large agencies and in-house teams, costing $479 per month or $4,920 per year. This plan supports 250 projects and offers extensive data processing capabilities, more projects, higher limits, and White Label reports. Users receive 5,000 daily requests, 100,000 results per request for search analytics and link analysis, and 2,500,000 export rows per month. It includes comprehensive API access for search analytics, link analysis, position monitoring, and site auditing. The plan allows for monitoring 500,000 positions monthly and auditing 250,000 pages per month with 100 account accesses.

Custom

For large companies with specific needs, Serpstat offers custom plans. These plans provide complete customization of features and tools to meet individual business requirements. Companies can contact Serpstat for personalized solutions, ensuring they get the exact tools and capacities needed for their unique use cases.

Pros:

• Comprehensive SEO features
• User-friendly interface
• Affordable pricing

Cons:

• Limited backlink metrics
• Some advanced features may require a learning curve

Conclusion

Finding the right SEO tools that fit your budget can be a game-changer for your digital marketing strategy. The Screaming Frog SEO Spider stands out as an affordable yet powerful tool, offering a wide range of features to help you optimize your website without breaking the bank. Its comprehensive set of functionalities, from crawling capabilities to advanced SEO insights, makes it an invaluable resource for small businesses, startups, and solo entrepreneurs looking to improve their search engine rankings.

Whether you’re just starting out or looking to enhance your existing SEO efforts, budget-friendly tools like Screaming Frog SEO Spider provide robust solutions to meet your needs. By leveraging these tools, you can make informed decisions, identify and fix SEO issues efficiently, and ultimately drive more traffic to your website. With the right tools in your arsenal, achieving better visibility and higher search engine rankings becomes an attainable goal without a hefty investment.