Best MarketMuse Alternatives

MarketMuse is a popular content optimization tool, known for its advanced features that help in crafting high-quality, SEO-friendly content. However, it’s not the only option out there. Whether you’re looking for more budget-friendly solutions or tools with different strengths, this article explores the best MarketMuse alternatives. These tools provide unique features and capabilities to enhance your content strategy, ensuring your content is both engaging and search engine optimized. Dive in to discover the top alternatives to MarketMuse that can take your content creation to the next level.

1. SEO PowerSuite

SEO PowerSuite is our comprehensive SEO toolkit designed to tackle every aspect of SEO, from keyword research to rank tracking and backlink analysis. This all-in-one platform integrates four powerful tools: Rank Tracker, WebSite Auditor, SEO SpyGlass, and LinkAssistant, ensuring that users have everything they need for a successful SEO campaign. Rank Tracker helps in discovering endless keyword ideas and tracking rankings across multiple search engines. WebSite Auditor runs in-depth SEO audits with visual representations of website structures, while SEO SpyGlass provides thorough backlink analysis using one of the largest backlink indexes available. LinkAssistant automates link-building campaigns, streamlining outreach efforts and ensuring robust backlink profiles.

The main advantage of SEO PowerSuite is its versatility and user-friendly interface. Whether you’re a small business owner or an SEO professional, our platform’s tools are designed to meet diverse needs, making SEO tasks more manageable and efficient. SEO PowerSuite also boasts customizable settings, allowing users to track positions in local search engines and adjust crawler behavior. Additionally, our platform offers honest pricing, with a desktop tool setup that eliminates the need for costly server storage, making it a cost-effective solution for businesses of all sizes.

Pricing Plans:

Free Plan

Ideal for those just starting out with SEO, our Free Plan provides unlimited keyword tracking, site crawling, and auditing for up to 500 URLs. You can also enjoy in-app content optimization, backlink tracking and auditing for up to 1,100 links, and link prospecting for up to 1,000 prospects. This plan also includes the ability to save projects, a dedicated query processing system for captcha-free checks, and basic report generation features.

Professional Plan

Priced at $299 per year, the Professional Plan includes all the features of the Free Plan, but with significant upgrades. This plan offers unlimited site crawling and auditing, unlimited backlink tracking and link auditing, and unlimited link prospecting and outreach. Additionally, it includes advanced reporting capabilities such as scheduled reports and report delivery, and the ability to print reports on paper with watermarks. For those who opt for a longer commitment, we offer a 2-year plan at $478 (saving 20%) and a 3-year plan at $591 (saving 34%).

Enterprise Plan

At $499 per year, the Enterprise Plan is designed for those who need the most comprehensive SEO solution. It includes all the features of the Professional Plan, but with additional enhancements such as the ability to print reports on paper without watermarks, more advanced scheduling for reports and report delivery, and extended data export options including .csv, .sql, and .html formats. For longer commitments, we provide a 2-year plan at $798 (saving 20%) and a 3-year plan at $987 (saving 34%).

Pros:

• Unlimited SEO data with no daily credit limits
• Comprehensive all-in-one SEO software
• Honest, cost-effective pricing
• Highly customizable settings

Cons:

• Desktop tool may require higher local system resources
• May have a steeper learning curve for beginners

2. Surfer SEO

Surfer SEO is a robust content planning and optimization tool that simplifies the process of creating SEO-friendly content. It integrates seamlessly with popular platforms like Google Docs and WordPress, providing users with a content editor, keyword research tool, and a content audit feature. The tool is particularly known for its Grow Flow feature, which helps users stay on track with their SEO efforts by providing a list of tasks aimed at improving website performance. Surfer SEO’s content editor offers real-time feedback, ensuring that content meets SEO standards by analyzing factors such as keyword usage, content structure, and readability.

One of the standout features of Surfer SEO is its ability to provide detailed insights into competitor content, helping users to identify gaps and opportunities in their content strategy. The keyword research tool groups related terms, enabling a cluster-centric approach that enhances topical authority. Additionally, the platform supports multiple languages, making it a valuable tool for global SEO campaigns. While Surfer SEO is comprehensive, it does come with a higher price point and requires additional purchases for some advanced features.

Pricing Plans:

Essential 

The Essential plan is available for $89 per month, tailored for small business owners and freelancers. It includes the ability to write and optimize up to 30 articles with the Content Editor, 20 Auto-Optimize runs, and a Content Audit BETA. Other features include Humanize 50,000 words, unlimited AI detection, Keyword Research, and the ability to invite 2 team members.

Scale

For mid-sized agencies and marketing teams, the Scale plan costs $129 per month. This plan allows up to 100 articles, 40 Auto-Optimize runs, and includes all features from the Essential plan plus additional auditing capabilities and the ability to invite up to 5 team members.

Scale AI 

At $219 per month, the Scale AI plan is ideal for agencies and teams looking to leverage AI. This plan supports up to 100 articles, generates up to 10 ready-to-rank AI articles, and provides 80 Auto-Optimize runs. It includes an onboarding call and all features from the Scale plan.

Enterprise

The Enterprise plan offers customized pricing for large agencies and marketing teams, billed annually. This plan includes a custom number of articles and AI-generated articles, unlimited AI detection, and priority support. Additional features include a personalized onboarding process, SERP Analyzer, and White Label capabilities.

Pros:

• Seamless integration with Google Docs and WordPress
• Real-time content editor with detailed feedback
• Multi-language support for global SEO
• Grow Flow feature for ongoing SEO task management

Cons:

• Higher price point with additional costs for advanced features
• May be overwhelming for beginners due to its extensive capabilities

3. Semrush

Semrush is an all-encompassing SEO tool that excels in keyword research, rank tracking, competitor analysis, and more. It is a preferred choice for agencies, individual service providers, and enterprise-level businesses due to its comprehensive suite of features. Semrush’s keyword planner provides in-depth keyword insights, including traffic volume, competitive analysis, and the ability to create content clusters. The tool also offers robust backlink analysis, allowing users to maintain a healthy backlink profile and identify opportunities for link building. Additionally, Semrush includes advanced features like local SEO tools, market analysis, and social media management.

A significant advantage of Semrush is its ability to provide detailed competitor insights, helping users to understand their competitors’ strategies and identify content opportunities. The content analyzer evaluates content based on various factors such as readability, SEO, and originality, providing actionable suggestions for improvement. However, Semrush is one of the more expensive SEO tools on the market, which might be a consideration for smaller businesses or individual users.

Pricing Plans:

Pro Plan 

The Pro Plan is priced at $139.95 per month or $1,399.40 per year, providing a discount for annual billing. This plan is ideal for beginners and small teams, offering essential features for SEO, PPC, and research. Users can manage 5 projects, track 500 keywords, and access up to 10,000 results per report. It includes tools for competitor analysis, keyword research, website audit, backlink analysis, and advertising tools.

Guru Plan 

The Guru Plan costs $249.95 per month or $2,499.40 per year, offering a cost-saving option for annual billing. This plan is designed for agencies and mid-size businesses, supporting 15 projects, tracking 1,500 keywords, and providing access to 30,000 results per report. It includes all Pro plan features plus the Content Marketing Toolkit, historical data, multi-location and device tracking, and Looker Studio integration.

Business Plan 

For large agencies and enterprises, the Business Plan is $499.95 per month or $4,999.40 per year, offering a discount for annual subscribers. This comprehensive plan includes 40 projects, tracking for 5,000 keywords, and access to 50,000 results per report. It encompasses all Guru plan features along with Share of Voice, extended limits, API access, PLA analytics, and free migration from third-party tools.

Pros:

• Comprehensive suite of SEO tools
• Detailed keyword and competitor analysis
• Robust backlink analysis features
• Advanced local SEO and market analysis tools

Cons:

• Higher cost compared to other SEO tools
• Can be overwhelming for beginners due to its extensive feature set

4. Content Harmony

Content Harmony is a content facilitation tool designed to streamline the content creation process by integrating keyword research, content brief creation, and content grading into one workflow. The platform offers detailed keyword reports that provide insights into search intent, competitor analysis, and related topics, helping users make data-driven decisions for their content strategy. Content Harmony’s content brief builder generates consistent and comprehensive briefs, ensuring that writers have all the necessary information to create high-quality content. The content grader evaluates existing content against target topics, highlighting areas for improvement.

The main strength of Content Harmony lies in its ability to simplify the content creation process, making it easier for teams to collaborate and produce SEO-friendly content. The platform’s user-friendly interface and shareable workspaces enhance team efficiency. However, Content Harmony is not a full-fledged SEO tool and lacks advanced features like content inventory, site-level analysis, and AI writing support.

Pricing Plans:

Standard Plan 

The Standard plan is priced at $99 per month or approximately $89 per month when billed annually. This plan is ideal for users with moderate content needs, offering 12 content workflows per month. Each workflow includes a Keyword Report, Content Brief, and Content Grader. The plan also includes unlimited users, projects, rollover credits, and free team training.

Enterprise Plans 

Content Harmony provides customized pricing for high-volume content programs. These plans offer additional features such as procurement and invoicing capabilities, catering to the specific needs of large organizations. Users can schedule a demo call to get more details and tailor the plan to their requirements.

Annual Plans 

Annual plans come with a discount, offering more than one month free when switching from monthly subscriptions. Users receive all their credits upfront for the entire year, allowing flexibility in credit usage.

Search-Intent Only Plans 

For extensive keyword search intent data, Content Harmony offers custom API and data plans starting at around 5,000 keywords per month. These plans provide detailed insights into search behaviors.

Custom Datasets 

Custom datasets are available for users needing a large amount of data, such as hundreds of content workflows or thousands of keyword intent reports. These annual programs can be tailored to meet specific data needs and provide immediate access to bulk data requests.

Pros:

• Streamlined content creation workflow
• Detailed keyword reports and competitor analysis
• User-friendly interface and shareable workspaces
• Effective content grading tool

Cons:

• Limited SEO features compared to comprehensive SEO tools
• Lacks advanced AI writing support and content inventory features

5. Clearscope

Clearscope is an SEO optimization tool that focuses on enhancing content quality through real-time data insights. The platform provides detailed content reports that evaluate written content based on readability, keyword density, and overall SEO performance. Clearscope’s content inventory system tracks the performance of published content, providing insights into traffic, impressions, and content health. The platform also offers a keyword planner that highlights profitable keywords, helping users to optimize their content for better search engine rankings.

A key advantage of Clearscope is its ease of use and integration with popular writing platforms like Google Docs and WordPress. The tool’s real-time feedback and content grading system ensure that content meets SEO standards. However, Clearscope lacks advanced features like content brief generation and detailed competitor analysis, which may limit its usefulness for some users.

Pricing Plans:

Essentials Plan 

The Essentials Plan is geared towards individuals or small teams beginning with content optimization. It includes core features such as content grading, keyword recommendations, and basic reporting. Pricing details are available upon request from Clearscope.

Professional Plan 

The Professional Plan suits growing teams and agencies needing more advanced features. This plan offers enhanced collaboration tools, in-depth content analysis, and competitive insights. Users need to contact Clearscope for a personalized quote.

Enterprise Plan 

For larger organizations with extensive content needs, the Enterprise Plan offers comprehensive features including custom integrations, API access, and dedicated account support. This plan is highly customizable, and interested users should reach out to Clearscope for detailed pricing.

Pros:

• Detailed content reports with real-time feedback
• User-friendly interface and easy integration with writing platforms
• Effective content inventory and performance tracking
• Keyword planner with profitable keyword suggestions

Cons:

• Lacks advanced features like content brief generation
• Limited competitor analysis capabilities

6. GrowthBar

GrowthBar is an AI-powered SEO and content creation platform that simplifies the content development process. The tool offers an AI writer that generates long-form content, blog outlines, and meta descriptions. GrowthBar’s content editor provides real-time SEO scores and suggestions for improving content based on keyword density, readability, and content structure. The platform also includes a keyword research tool that provides basic insights into keyword difficulty, search volume, and CPC, helping users to target profitable keywords.

GrowthBar stands out for its ease of use and affordability, making it an ideal choice for individual bloggers and small businesses. The platform’s drag-and-drop outline creator and image inclusion feature enhance the content creation process. However, GrowthBar lacks advanced keyword research capabilities and competitor analysis features, which may limit its usefulness for more complex SEO strategies.

Pricing Plans:

Standard Plan

Available at $36 per month, down from $79 per month, this plan includes 25 AI blog articles or audits per month, 500 AI paragraph generations per month, and unlimited AI chat, meta descriptions, and blog ideas. It also provides unlimited keyword research, tracking 25 keywords across one site, and Google Search Console integration for one website. Users receive 300 competitor keywords, backlinks, and Google Ads per query, along with two keyword roadmaps per month and unlimited Chrome extension use for two user accounts.

Pro Plan

Priced at $74.25 per month, reduced from $139 per month, the Pro plan includes 100 AI blog articles or audits per month, 2,000 AI paragraph generations per month, and all other AI features from the Standard plan. It supports tracking 1,000 keywords across three sites, Google Search Console integration for three websites, and extensive competitor analysis tools. Users can create up to five keyword roadmaps per month and have access to unlimited Chrome extension use for five user accounts.

Agency Plan

For $149.25 per month, discounted from $249 per month, the Agency plan caters to larger teams with higher demands. It includes 300 AI blog articles or audits per month, 5,000 AI paragraph generations per month, and all other AI features. This plan supports tracking 5,000 keywords across 25 sites and offers comprehensive competitor analysis capabilities. Users can create 25 keyword roadmaps per month, enjoy unlimited Chrome extension use, and have up to 10 user accounts.

Pros:

• AI-powered content creation and editing tools
• User-friendly interface with drag-and-drop outline creator
• Real-time SEO scores and suggestions
• Affordable pricing for small businesses and individual users

Cons:

• Limited advanced keyword research capabilities
• Lacks comprehensive competitor analysis features

7. Frase

Frase is an AI-powered content creation and optimization tool that helps businesses streamline their content workflow. The platform’s AI researcher gathers detailed competitor information, including word count, headers, and ranking position, helping users to create better content. Frase’s AI writer generates content briefs and full articles based on user-defined outlines and keywords. The content optimization tool identifies SEO gaps and provides suggestions for improvement, ensuring that content is SEO-friendly and high-quality.

Frase excels in simplifying the content creation process, making it ideal for small teams and individual content creators. The platform’s AI tools speed up research and writing, while the content optimization feature ensures that content meets SEO standards. However, Frase lacks some advanced features found in other tools, such as detailed keyword clustering and content inventory management.

Pricing Plans:

Free Plan 

Frase offers a Free plan with no commitment and no credit card required. This plan allows for one user and one search query, making it a great way to try out the tool.

Solo Plan 

The Solo plan costs $15 per month or $12 per month if billed annually. It includes access for one user and 10 search queries per month. This plan is suitable for individual users who need a simple and affordable SEO tool.

Basic Plan 

Priced at $45 per month or $38 per month if billed annually, the Basic plan provides access for one user and 30 search queries per month. This plan is ideal for users who need more search queries and advanced features.

Team Plan 

The Team plan costs $115 per month or $97 per month if billed annually, offering unlimited search queries and access for three users, with additional users costing $25 per month each. This plan includes all features such as SERP analysis, content optimization, and AI writing, making it perfect for collaborative teams.

Pros:

• AI-powered content research and writing tools
• Simplifies the content creation process
• Effective content optimization and SEO gap analysis
• Ideal for small teams and individual content creators

Cons:

• Lacks advanced keyword clustering and content inventory features
• Interface can be complex for new users

8. Dashword

Dashword is a content optimization tool that focuses on competitor analysis and content brief generation. The platform analyzes top-ranking pages to create detailed content briefs, which include key topics, subheadings, and frequently asked questions. Dashword’s content grader evaluates content based on keyword density, readability, and overall SEO performance. The platform also tracks the performance of published content, providing insights into traffic and ranking changes.

Dashword is user-friendly and affordable, making it suitable for freelancers and small businesses. The tool’s real-time feedback and content tracking capabilities enhance content quality and SEO performance. However, Dashword lacks advanced features like AI writing support and detailed keyword research tools, which may limit its functionality for more complex SEO strategies.

Pricing Plans:

Startup Plan 

The Startup plan, costing $99 per month, is tailored for individuals and small teams. It includes 30 content reports, enabling optimization of up to 30 pieces of content each month. The plan allows for up to five user seats and offers features such as content briefs and an AI Writer with a capacity of 100,000 words.

Business Plan 

At $349 per month, the Business plan is designed for teams managing both new and existing content. It includes 100 content reports, supports around 100 pieces of content monthly, and offers 10 user seats. Additional features include content monitoring, bulk report creation, API access, and Single Sign-On (SSO). This plan is ideal for larger teams needing advanced features and collaboration capabilities.

Pros:

• Effective competitor analysis and content brief generation
• User-friendly interface with real-time feedback
• Affordable pricing for small businesses and freelancers
• Content performance tracking and insights

Cons:

• Lacks advanced AI writing support and keyword research tools
• May not be suitable for complex SEO strategies

9. SE Ranking

SE Ranking is a comprehensive SEO tool designed for agencies and enterprise-level businesses. The platform offers a wide range of features, including keyword research, rank tracking, backlink analysis, and local SEO tools. SE Ranking’s content marketing tools include content brief creation, content generation, and optimization. The platform also provides detailed competitor analysis and custom-tailored local SEO reports, helping businesses improve their online presence.

SE Ranking stands out for its extensive feature set and scalability, making it suitable for large teams and agencies. The platform’s white-label reporting and lead generation features add value for agencies. However, SE Ranking’s extensive capabilities may be overwhelming for beginners, and the pricing structure can be complex.

Pricing Plans:

Essential Plan 

Aimed at individual SEO professionals, the Essential plan costs $65 per month. It includes one manager seat, five projects, and the ability to track 500 keywords daily. This plan also provides access to core SEO tools such as Rank Tracker, Website Audit, Backlink Checker, and Content & Local Marketing toolkits, making it a great choice for solo SEO practitioners who need reliable tools without the overhead of larger plans.

Pro Plan 

Targeted at agencies and small teams, the Pro plan is priced at $119 per month. It includes three manager seats, 30 projects, and allows tracking of 2,000 keywords daily. Users also gain access to additional features like Looker Studio integration, Share of Voice metric, and API access. This plan is perfect for growing agencies that require more comprehensive tools and higher data limits.

Business Plan 

Designed for large agencies and enterprises, the Business plan costs $259 per month. It includes five manager seats, unlimited projects, and supports tracking 5,000 keywords daily. This plan offers extensive data reach, historical data, dedicated customer support, and team training, making it ideal for large teams managing extensive SEO campaigns with a need for robust and scalable tools.

Pros:

• Comprehensive suite of SEO tools
• Detailed keyword research and competitor analysis
• White-label reporting and lead generation features
• Scalable solution for large teams and agencies

Cons:

• Extensive capabilities may be overwhelming for beginners
• Complex pricing structure

10. Page Optimizer Pro

Page Optimizer Pro (POP) is an SEO-centric AI content generator designed to improve on-page SEO performance. The platform offers content briefs, content prompts, and optimization suggestions that comply with Google guidelines. POP’s WatchDog feature tracks published content and provides optimization suggestions if the content’s performance declines. The platform also includes a custom optimization feature that allows users to tailor their SEO strategy to their specific needs.

Page Optimizer Pro is particularly useful for SEO professionals who need precise control over their content optimization process. The tool’s integration with popular workspaces like Google Docs and WordPress enhances its usability. However, POP lacks advanced keyword research tools and AI writing support, limiting its functionality for broader SEO strategies.

Pricing Plans:

Basic Plan 

The Basic plan, available for $34 per month, includes 20 POP Credits per month. These credits can be used for various POP reports, EEAT, NLP, Watchdog, and AI features. This plan also allows for unlimited domains and access to the POP AI Writer, making it a good starting point for individuals.

Premium Plan 

Costing $47.5 per month, the Premium plan offers 40 POP Credits per month. It includes unlimited domains and access to the POP AI Writer, making it suitable for users managing simple websites.

Unlimited Plan 

Priced at $61 per month or $610 annually, the Unlimited plan provides unlimited POP reports and Watchdog reports per month, along with 50 POP EEAT, NLP, and AI credits. It supports unlimited domains and includes the POP AI Writer, ideal for high-traffic sites.

Teams Plan 

Starting at $120 per month or $1,200 per year, the Teams plan supports up to five sub-accounts. It includes unlimited POP reports, Watchdog reports, and 120 POP EEAT, NLP, and AI credits. Additional seats can be added for $12 per month or $120 per year. This plan is designed for teams needing collaborative features.

White Glove Plan 

The White Glove plan begins at $350 per month and includes everything in the other plans, plus a dedicated account manager, priority support, third-party tool migration, custom team onboarding, and monthly done-for-you services. This plan is ideal for agencies and business owners requiring personalized support.

Pros:

• Effective on-page SEO optimization tools
• WatchDog feature for tracking and optimizing published content
• Custom optimization features for tailored SEO strategies
• Integration with popular workspaces

Cons:

• Lacks advanced keyword research tools
• Limited AI writing support

11. WriterZen

WriterZen is a comprehensive SEO tool that offers a range of features from topic discovery to content creation. The platform’s topic discovery tool identifies related topics from a primary keyword, while the keyword explorer automates keyword research. WriterZen also includes an AI writing assistant that helps in content creation, ensuring consistency in brand voice. One unique feature of WriterZen is its plagiarism checker, which ensures that all content remains original and free from duplication.

The primary strength of WriterZen lies in its ability to streamline the content creation process, making it easier for users to develop high-quality, SEO-friendly content. The platform’s keyword clustering tool helps in organizing keywords into topics, enhancing the overall content strategy. However, the user interface can be a bit complex for new users, and the content creation process may not be as smooth as other tools.

Pricing Plans:

Keyword Research Plan 

For a one-time fee of $75, this plan is designed for keyword experts. It includes 30,000 keyword credits, 10,000 keywords for clustering, and 50 keyword lists. Additional features encompass 50 keyword lookups, Keyword Golden Filter, and revenue forecasting.

All-In-One Basic Plan 

At a one-time payment of $150, this plan is ideal for full-stack SEO specialists. It provides 30,000 keyword credits, 10,000 keywords for clustering, and 50 keyword lists. Users can create 50 articles per month with unlimited AI writing. This plan also includes unlimited plagiarism checks, 50 keyword lookups, unlimited topic discovery, and team collaboration tools.

All-In-One Advanced Plan 

Costing $225 as a one-time payment, this plan caters to small SEO teams. It includes 50,000 keyword credits, 10,000 keywords for clustering, and 100 keyword lists. Users can produce 100 articles per month with unlimited AI writing. It also offers unlimited plagiarism checks, 100 keyword lookups, unlimited topic discovery, and team collaboration with two extra member seats.

Custom Solutions 

For those with larger needs, WriterZen provides fully customized solutions. This includes unlimited AI writing, plagiarism checks, topic lookups, and member seats. Interested users should contact WriterZen for detailed pricing and tailored features.

One-Time Credits 

Users can purchase additional keyword credits as needed:

• 10,000 credits for $19
• 20,000 credits for $29
• 50,000 credits for $49
• 100,000 credits for $99

Google NLP Credits 

For Google NLP Analysis, the following credit options are available:

• 60 credits for $19
• 180 credits for $49
• 600 credits for $149

Member Seats 

Enhance team collaboration with unlimited member invites, cross-checking, and performance tracking at $9 per seat per month.

Lifetime Access 

Secure a lifetime access plan at $2,856 per year with no recurring fees, providing comprehensive SEO workflow tools with zero running costs. This plan ensures unlimited keyword research, AI writing, topic lookup, and content checking.

Pros:

• Comprehensive topic discovery and keyword research tools
• AI writing assistant for consistent content creation
• Plagiarism checker to ensure original content
• Keyword clustering tool for better content strategy

Cons:

• Complex user interface for new users
• Content creation process may not be as smooth as other tools

Conclusion

Finding the right content optimization tool is crucial for any content strategy, and while MarketMuse is a strong contender, it’s not the only game in town. Exploring alternatives like SEO PowerSuite, Surfer SEO, Semrush, Content Harmony, Clearscope, GrowthBar, Frase, Dashword, SE Ranking, Page Optimizer Pro, and WriterZen can offer unique features tailored to different needs and budgets. These tools provide a variety of capabilities, from comprehensive SEO suites to specialized content grading and keyword research, ensuring that there’s something for everyone, regardless of the complexity of your content strategy.

In the end, the best tool for you depends on your specific requirements and goals. Whether you need an all-in-one SEO powerhouse or a simple, user-friendly platform for content creation and optimization, the alternatives to MarketMuse covered here can help elevate your content game. By leveraging these tools, you can create high-quality, SEO-friendly content that engages your audience and ranks well in search engines, ultimately driving more traffic and achieving your business objectives.